Skip to main content

Sustainable E-commerce Startup Cerqular ‘Version Two of Shopping’ Platform Gets Seeded

Cerqular's sustainable e-commerce platform contain thousands of goods, ranging from this Voyager Utensil Kit made from bamboo to Unspun jeans.
Cerqular’s sustainable e-commerce platform contains thousands of goods, ranging from this Voyager Utensil Kit made from bamboo to Unspun jeans. Cerqular

Cerqular, which just closed a $1 million pre-seed financing round, wants to build an e-commerce platform for “version two of shopping,” co-founder and CEO David Friedrichs told the Morning Brew newsletter.

A pre-seed round is a funding round that brings in a small initial investment (often under $1.5 million), doesn’t create Series A stock, and has no institutional investors. This is among the first rounds of funding a young company will receive, generally while the company is young and working to gain traction. Cerqular, in this case, has only been around since 2020 and received about $1 million for the funding round. 

This investment will go toward upgrading the company’s platform to support and expand the e-seller’s ecosystem of sustainable goods — apparel, beauty, grocery, and much more. It’s Cerqular’s mission to support firms selling products that come with clear “end-of-life solutions” (like upcycling, recycling, and resale options), carbon-neutral shipping, and other green aspects. After showing serious growth upon opening its U.S.-based website last year, Cerqular’s success shows that there’s demand for a digital place to sell green goods.

According to Ecotextile News, the funding round was led by Green Space Investments, a sustainability focused fund seeking to enable green tech that’s supported by several strategic angel investors. Cerqular fits Green Space’s profile as an environmentally conscious company with an executed plan that shows potential for massive expansion. Cerqular has grown to over 135 verified brands selling more than 50,000 products in just one year. 

Related Guides

This profusion of vendors goes toward Cerqular’s mission to make sustainable shopping more accessible and affordable. The company’s definition of ‘sustainable’ includes organic, vegan, and eco-friendly goods.

“We believe in sustainable products — to us, that means they’re things made without harm to animals, natural resources, or other people just like us — both now and tomorrow,” Cerqular states in its company description. “We’ve checked them all one by one and poured a lot of time and energy into making sure they care about the planet just as much as we do.”

Ecotextile News reports that Cerqular also partners with Sendle, an Australian courier providing carbon-neutral shipping service by connecting consumers with local sellers, thus further reducing the environmental impact of online shopping.

“We connect the dots at every touchpoint of a product’s lifecycle,” Cerqular CEO David Friedrichs told Morning Brew. “The power of change really lies in our spending dollars.”

In addition to devoting its new capital to upgrading its platform, Cerqular has already opened the next round of financing to continue catalyzing development plans and creating a more sustainable shopping experience.

“Our goal is to make sustainable shopping the norm – no longer will it have to be expensive or inconvenient.”

Read More: YY Nation — Stylish Shoes Looking to Stomp Their Environmental Impact

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Men’s fall fashion tips: Is your wardrobe ready for the season?
What you need to know about men's fall fashion (and storing those summer clothes)
A man in a green and gray jacket whittles a stick to a sharp point

You have likely seen the Halloween decorations and pumpkins start to litter the houses in your neighborhood, the candy aisle has doubled in size, or your Thursdays, Saturdays, Sundays, and Mondays are dominated by football. Any of these could tell you that fall is here, so you need to start preparing for apple picking, corn mazes, pumpkin patches, and of course, colder and wetter weather.

While changing the decorations around the home, switching your regular tires on the car to snow tires, and putting the lawn mower away for the rake or leaf blower are part of the preparations, your wardrobe needs attention, too. Here are some tips for ensuring you have the proper clothing prepped for the season and your summer clothes are taken care of appropriately for the long wait to spring. Keep reading to get some tips on men's fashion for the fall.

Read more
A new study reveals how filthy Apple Watch bands really are
You spent a lot of money on your smartwatch, so be sure it won't make you sick
apple watch hermes leather band

Your Apple Watch’s band may look clean, but a recent study has shown that your favorite band is probably covered in the sort of disgusting filth you would expect to find crusting up the seat in a public lavatory. According to Florida Atlantic University, 95% of the straps tested were coated in something unpleasant. This includes the infamous E. Coli -- a bacterium that is usually found in the intestines of mammals and has been linked to numerous severe food poisoning outbreaks over the years.

Other unpleasant microbes discovered by researchers include staphylococcus spp, which can cause staph infections when it is introduced to an open wound, and pseudomonas -- another organism that can cause incredibly dangerous infections under the right circumstances.

Read more
Men’s grooming: What the modern day man needs to know (from head to toe)
Grooming for men: Looking good in today's world, under the clothes
A man reading a book

Men have some catching up to do. For decades, women have focused on grooming, skin care, hair care, and everything from head to toe. Men, on the other hand, have traditionally focused more on clothes (if that) with little to no regard for our skin and hair. Luckily for us, an explosion of companies have begun to surface that focus on our physical appearance below the wardrobe, and it has arrived just in time for us to catch up to ladies; now is the time for the rise of men's grooming. 

Below, we're going to help you kickstart your bodily focus by giving you some tips, tricks, and maybe a few brands or products that will help you look your very best even before you start looking at your style.

Read more