Skip to main content

The Manual may earn a commission when you buy through links on our site.

For Your Viewing Pleasure: Our Favorite Online Prescription Glasses Providers

Getting a new pair of glasses has usually meant a trip to the optometrist for your annual eye exam, followed by selecting from an array of frames in their store. But recently, there have been more ways to order our prescription glasses remotely, thanks to a spike in online eyewear providers.

One of them is Lens & Frame Co., founded by Darren Rosenberg, who felt there was still a niche to be filled selling handcrafted prescription glasses and shades online.

Recommended Videos

“The retail eyewear landscape has changed drastically in recent years,” Rosenberg tells The Manual, nodding to the increase in digital outlets providing quality spectacles, including startups like Costa and Smith Optics.

Though you can now shop for glasses from the comfort of your living room, you’ll still need to visit your local eye doctor to update your annual prescription. But instead of being limited to your optometrist’s in-store bifocals, these online providers expand your selection. To keep you from getting overwhelmed, we curated the best digital providers and eyewear brands at every price point, so you can start seeing the world with style.

Smith Optics

Smith Optics
Image used with permission by copyright holder

In 1965, orthodontist Bob Smith launched his eponymous eyewear brand and created the first sealed thermal lens and breathable vent foam goggles. Since then, Smith has been pushing the envelope for eyewear innovation, designing sustainable specs with polarized lenses that make them perfect for outdoor activities.

ROKA

ROKA
Image used with permission by copyright holder

One of the relative newcomers to the market, Roka has been in the game for less than a decade. Founded by two former competitive swimmers, the brand is “founded by athletes for athletes,” offering a selection of versatile frames that you can wear at the gym or at work. Buyers can also order four pairs of glasses to try at home, for up to seven days, before committing to the frame of your choice.

Lens & Frame Co.

Lens & Frame Co.
Image used with permission by copyright holder

While this is the newest online eyewear brand on the list, founder Rosenberg has been in the industry since 2001, when he launched Kaenon, a shop that specialized in acetate glasses. After selling it off in 2018, he founded Lens & Frame Co. a year later. Based in Long Beach, CA., Rosenberg’s latest venture sells sophisticated glasses that are handmade in-state, and because they don’t have a brick-and-mortar retailer, Lens & Frame Co. can sell premium specs at a lower price point compared to other luxury retailers. The brand also offers free returns and a one-year warranty for lens scratches.

Costa

Costa
Image used with permission by copyright holder

Costa Del Mar (or simply Costa) is a performance sunglasses brand based in Florida. Founded in 1983, The brand has become synonymous with beach culture. Costa has also worked on several environmental campaigns, including the “Untangled” plastic frames, which were repurposed from leftover fishnets collected from the ocean. On top of its prescription frames, Costa can also add prescription lenses to its sunglasses. We especially love the brand’s bifocals, which are great for those days on the water where you need extra visual clarity for activities like tying flies.

Zenni

Zenni Optical
Image used with permission by copyright holder

For almost two decades, Zenni has been an option for no-nonsense glasses that don’t break the bank, with frames retailing for as low as $7. The process is simple: Enter your prescription, and choose from frames that are divided by gender, frame shape, and face shape. Zenni even offers virtual models to try your glasses on, to make sure your purchase is right for you.

Clay Abney
Former Former Digital Trends Contributor, The Manual
Clay Abney is a PR guru and freelance writer living in the wild and wonderful state of West Virginia, where he spends his…
Hunter x Represent redefines western style with a new cowboy boot drop
Hunter, Represent unveil a new cowboy boot
hunter boot in saddle

When it comes to creating a sturdy yet stylish boot that can withstand rain and the elements, Hunter is well established as a major player in the industry. Known for their chic yet practical rainboots, Hunter has nailed the concept of balancing style with function, even in the most extreme environments. Now, with fellow British-based brand, Represent, Hunter is taking on a new frontier: the American West. While both brands hail from the United Kingdom, this partnership explores the ultimate Americana footwear, the cowboy boot. With a fusion piece that embodies this heritage silhouette, both brands have elevated the style with their distinctive British flair. Bringing two new boot styles to the table, this collaboration draws inspiration from Western aesthetics, featuring details reminiscent of vintage cowboy boots. 

Hunter x Represent takes on the cowboy boot with British flair

Read more
Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage
Lancia and Eberhard & Co. launch HF luxury watch honoring iconic racing legacy
The 'High Fidelity' timepiece up close

Bringing together the finest in Italian design and Swiss watchmaking mastery, Lancia and Eberhard & Co. have teamed up to create the Lancia HF ('High Fidelity') luxury watch — a striking timepiece that revels in the brand’s iconic motorsport history. The collaboration marks another milestone in Lancia’s resurgence, merging cutting-edge technology with timeless racing heritage.

Released at Lancia Design Day, the HF timepiece epitomizes the fearless spirit of the brand’s legendary High Fidelity (HF) performance badge, a symbol of speed and innovation. Eberhard & Co., a Swiss watchmaker revered since 1887, has masterfully crafted a chronograph reflecting Lancia’s dynamic aesthetic while upholding the highest standards of precision engineering.

Read more
How to spot a true limited edition watch (and avoid overpriced hype)
The truth about limited edition watches: How brands fake exclusivity
A row of four luxury watches.

‘Limited edition’ is a term long linked with exclusivity, prestige, and rarity – in the realm of luxury timepieces, this typically comes with hefty price tags. But what if it references only the term and is merely the illusion of exclusivity? No two brands are the same, and the same applies to two limited editions. While some are actually scarce, many others are simply marketing tools used to build up hype and create an artificial demand for the item. Watch enthusiasts understand the intricacies in order to avoid purchasing exclusivity that does not exist. It is important to know thy luxury, plus when and why limited editions aren’t always rare. 

Playing the numbers game

Read more