We are praying the sock less trend is on the wane. Sure boat shoes and shorts require nothing between your toes and your Top-Siders but seeing men trudge around mid winter in suits with no socks is just silly. Also, no socks and leather shoes can equal seriously torn up feet. Not fun.
Socks can be a luxury if you look at them by color, quality and style. Soxiety is well aware of this. Founded in February 2013, this is another one of those ‘no middle-man’ companies we love. They work directly with artisanal factories in Northern Italy which specialize in working with the finest textiles from cotton lisle to cashmere and sell them directly to us, the sock-crazed consumer, for half the price of most luxury sock brands (retail $12-35). You can ‘SOXscribe’ (oh no they didn’t) and receive three pairs of socks on a quarterly basis keeping your wardrobe fresh. That eliminates one sartorial task to do! You can either pick your own pairs each quarter or have a sock surprise. Your call. This is a great gift idea for Father’s Day too!
The designs are also refreshingly minimal. No crazy prints (yet), just classic styles in subtle to bold colors in ankle, mid-calf or knee-length and in ribbed or smooth weave.
Last week at New York City Fashion Week, Soxiety debuted its first fashion collaboration with one of our favorite designers, Michael Bastian. Taking cues from sporty Ivy League designs, the socks have accent colors on the toe, heel and top in nine vibrant color ways. As Bastian explains, “If you look at any of my past runway shows, you will immediately notice that I really love an unexpected, colored sock, which is why I’m so excited to be collaborating with the Italian sock maker, Soxiety. Great socks can really pull together a look, send a subtle message or even give you a glimpse inside a guy’s personality, and how many accessories can you say that about?”
The collab is available now on Soxiety’s site for pre-order and will be shipped in the fall.
