Skip to main content

Rolls-Royce Finally Drops Details on Cullinan, Its Crown Jewel and First SUV

It’s been a long time coming, but Rolls-Royce is finally diving into the SUV game. This week, the high-end luxury manufacturer finally revealed all the details of the Cullinan, a full-size SUV poised to take on Bentley’s Bentayga, Land Rover’s Range Rover SVAutobiography, and Lamborghini’s Urus.

Named after the largest diamond known to man (currently residing in the British Crown Jewels), the Rolls-Royce Cullinan is far more than a stilted Phantom. For one, it’s the first three-box SUV on the market, with a defined hood line, roof line, and trunk notch. We’ll reserve our final opinion of its exterior design for an in-person briefing, but the Cullinan is certainly distinctive in the segment.

“Luxury is no longer an urban concept,” says Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. “More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life’s most enriching experiences, wherever they may be.”

Following in the footsteps of the new Phantom, the Cullinan is the second Rolls-Royce model to ride on the company’s all-new aluminium platform. While it may never see dirt, the Cullinan has been tested in extreme climates and on challenging terrain. The objective is to maintain Rolls-Royce’s renowned “Magic Carpet Ride” (read: plush ride quality) while tackling rough roads. That’s an ambitious goal, especially considering Land Rover’s expertise in this arena.

Rolls-Royce CULLINAN: The Final Challenge in the UAE.

Powering the bodacious SUV is a 6.75-liter twin-turbocharged V12 producing 563 horsepower and 627 pound-feet of torque. This monstrous powertrain is paired to Rolls-Royce’s newly developed all-wheel drive system with air suspension and four wheel steering.

Inside, passengers are treated to traditional Rolls-Royce niceties like open pore wood trim, crystal champagne flutes, and supremely soft leather chairs with multi-contour adjustments for front and rear riders.

This being an SUV, there is a shade of practicality involved – namely fold-flat rear seats and trunk-mounted jumper seats. Tailgating seems too improper a word for such a vehicle, but that’s precisely what’s on offer.

When the largest, most capable Rolls-Royce hits the market later this year, it will cost a modest $325,000. That is — dare we say — a bargain for the brand.

Editors' Recommendations

Miles Branman
Miles Branman developed a passion for cars early on thanks to a neighbor’s collection of rare and exotic vehicles. What…
Rolls-Royce Just Debuted a $47,000 Picnic Basket Because Why Not?
rolls royce picnic basket champagne chest 5

For the truly well-heeled gentleman, there comes a point in life when there’s nothing new or exciting left to buy. When the closet is already stocked with alligator skin luggage and bulletproof attache briefcases; when the garage has so many supercars that you’ve forgotten how many Ferraris you own; when your superyachts have their own satellite yachts; when Stacy Keach has thoroughly profiled your illicit one-percenter shenanigans on American Greed. Thankfully, for the man who almost literally has everything, Rolls-Royce just announced an absurdly luxurious picnic basket to end all picnic baskets.

But, first, don’t call it a “picnic basket.” While it might technically be a basket-like case for keeping one’s picnic accouterment, the Rolls-Royce Champagne Chest is a museum-quality accessory that’s probably best kept under glass rather than enjoyed in the real world. Like the brand’s bevy of flashy, over-the-top luxury cars, it’s an unnecessary uber-luxe toy done only the way Rolls-Royce knows how.

Read more
2025 BMW M4 CS: intentionally intense and emotional
The BMW M4 CS shows its motorsports roots on the street and on the track
2025 BMW M4 CS driver side profile shot parked in a garage with a corrugated wall.

I can imagine BMW M4 engineers sitting around a table, saying, "OK, now let's give them THIS!" followed by laughter with vicarious diabolical joy, thinking about how much fun drivers will have. BMW intentionally designed the 2025 BMW M4 CS to deliver "a more intense, emotional driving experience." The strategy to reach that goal was two-fold: less weight and more power.
Why the BMW M4 CS matters

With BMW's deep bench of M series cars for enthusiasts, the automaker can focus on the needs and preferences of specific groups of drivers for each model or variant. BMW slots the stunning M4 CS between the M4 Competition Coupe with M xDrive and the track-focused, limited-edition BMW M4 CSL. The M4 CS is lighter, has tighter handling, and produces 20 hp more than the Competition Coupe with M xDrive, but it stops short of the race car harshness of the Nurburgring-record-setting M4 CSL.
2025 BMW M4 CS: the defining features

Read more
Defender revamps luxury in 2025 lineup with signature 110 Sedona Edition
Defender makes it easier to add luxury with 2025 lineup curated packages and 110 Sedona Edition
2025 Defender 110 Sedona Edition parked on desert sand with rocky hills in the background right rear three-quarter view

Defender goes luxe. Jaguar Land Rover's 2025 Defender brand lineup bumps up the luxury and personalization options for the hardy adventure vehicle. All Defender models can be ordered with updated passenger comfort features. Defender KAI simplified buyer options selections with curated packages. The 2025 110 Sedona Edition, offered only for the 2025 model year, combines a selection of the new option packs with a deep red and black color treatment inspired by the Sedona, Arizona, desert terrain.
Why the 2025 Defender 110 Sedona Edition matters

Jaguar Land Rover owns the Defender brand. Renowned since 1948 for its ruggedness and multi-terrain capabilities, the Defender is sold in 151 countries. With its 2025 lineup, Defender adds luxury and comfort to its go-anywhere performance capabilities. Defenders are sold with various powertrains in different countries, including gas, diesel, and hybrid engines. This new lineup marks a significantly increased emphasis on customer preferences.

Read more