A bold revival: Daniel Roth returns with a luxury watch for true collectors

The legend returns: Daniel Roth’s revival in high horology

By Triston Brewer Published May 13, 2025 6:49 AM

Both versions of the 2025 Daniel Roth Extra Plat. — Daniel Roth

Few brands understand the art of revival like Louis Vuitton, and together with LVMH, the Daniel Roth name has ignited excitement among watch enthusiasts and luxury is reborn. The debut of the Extra-Plat in 18k rose gold commemorates the brand’s iconic design heritage while featuring the technical mastery of La Fabrique du Temps.

The latest announcement coincides with Daniel Roth operating as a marquee name, a bold move aligned with the renaissance of the luxury watch market. With the distinctive flair of Roth’s designs and the technical brilliance of Louis Vuitton, a pioneer in the industry is poised to reimagine watches for collectors and enthusiasts alike.

Recommended Videos

What sets this design apart from the field

Meticulously crafted specifically for Daniel Roth, at its heart beats the LV-caliber DR001, an exclusive manually wound movement that stands in its own category among premier horology timepieces. Boasting a refined finishing and sliver-thin profile, this is a watch designed to make a definitive statement in an understated way. The two-tone dial features a “guilloché en ligne” design — in other words, a pinstripe pattern. The watch features an open case back.

The perfect watch for a very specific type of connoisseur

Vintage Daniel Roth collectors will instantly be drawn to this tribute, and it is an essential item for Louis Vuitton fans. The added attraction of owning a rare timepiece with such a rich legacy is an integral element to its cache. Men searching for an elegant and sleeker timepiece will appreciate the thin design of the Extra-Plat and champion its return to center stage.

The watch costs 49,000 CHF excluding taxes (about $58,291).

Topics

Watches

Triston Brewer is a journalist, creative director, fashionisto, and jetsetting digital bon vivant. Brace yourself!

Fashion & Style

Timex revives a 1970s classic with a modern twist in new Bespoke Post collab

A modern interpretation of the Viscount collection

Timex x Bespoke Post

Timex's latest field watch is inspired by a collection of watches known as Viscount, which dates back to the 1970s. It was quite popular in the good old days and was the go-to for the Australian National Railway. This time around, the brand partnered with Bespoke Post to make the watch more stylish and durable, keeping up with the times. While the brand rolled out large models inspired by Viscount in the past few years, the latest addition has a 36 mm casing—the new modern size.

Given that Bespoke Post focuses on outdoor gear, it had a big influence on some of the materials featured on the new watch. Apart from the small casing, the watch is paired with a new Cordura strap, a material that can be easily styled to fit multiple spaces. It can also take on everything that’s thrown its way.

Fashion & Style

Formex expands the Essence collection with the Space Glacier watch model

A new Formex watch that will take you to space

Formex Space Glacier

Formex presents a new watch, the Space Glacier, in different sizes to diversify the Essence collection. Like the original model dating back to 2018, the 2025 edition stands out due to the Widmanstätten pattern, which is accentuated by a rough texture that adds depth to the front face. The crystal-like appearance is unique and varies from one model to the next.

This new addition draws some inspiration from older models launched in the past few years, such as the Essence Space Gold.

Fashion & Style

Travis Hunter’s NFL draft moment gets a luxury timepiece

Versatility is the keynote feature in this luxury watch

Travis Hunter, Jr.

There aren’t many sure things in this year’s NFL draft, but the early selection of Travis Hunter, Jr. is one of them. As a unicorn two-way player, the Colorado star won’t have to wait long to hear his name called. And if he wants to record his waiting time for posterity, he’ll be able to do it with a premiere luxury watch that’s specially designed to celebrate his unique versatility.
AXIA Time is the company behind the watch, and John Kanaras is the man who designed it. Axia specializes in producing custom timepieces for championship teams and organizations, and Hunter’s watch, the ORATOS, came about as a result of Axia’s partnership with the Heisman Trophy Trust.
“Travis Hunter and I met [during Heisman weekend in New York],” he explains. “As the official timepiece of the Trust, AXIA Time designed the Heisman DIASIMOS, a limited edition timepiece that the 2024 Heisman Trophy recipient, finalists, and honorees would receive.
“During the weekend, I had the opportunity to meet with Travis and the other finalists. Hunter was excited to be named the 2024 Heisman Trophy recipient and appreciated being gifted the Heisman DIASIMOS. We discussed the range of AXIA's ultra-custom designs and how taking it a step further to reflect [that] his versatility on the field could be an incredible design.”
Design-wise, the watch embodies the unique game-within-a-game process that Hunter has learned while playing both cornerback and wide receiver in college and excelling at both positions.
“There is a lot of symbolism in the design of the Oratos,” he says. “I aimed to create something that was ultra-premium yet versatile. It also needed to be sleek and durable, but most of all, it needed to be elite from a mechanical perspective, and I wanted to provide visibility into the precision of the mechanism.”
The versatility starts with a simple three-hand movement, but the watch also comes with multiple strap options that include a Titanium 5 bracelet, an alligator strap, or an FKM rubber strap. All three options feature quick-release mechanisms.
“Depending on the strap, the watch can be worn on the red carpet or even for a dip in the pool,” Kanaras explains. “And with the X1 grade Super Luminova, the watch will glow for hours. The Oratos will be the most premium watch we have released to date, but even at the higher price point [of $3,500], it remains a great value relative to watches with similar specifications.”
As pivotal as Travis Hunter has become in this year's draft machinations, he won’t be the only one to be honored with a new watch. Ohio State safety Caleb Downs was a finalist for the Lott Impact Award, and that led to the watchmaker striking up a relationship with Downs.
“Caleb was gifted one of our watches when he was a finalist for the Lott Impact Award,” says Kanaras. “It was Caleb’s first ‘nice’ watch and he expressed interest in working together. As Ohio State progressed on the playoffs, we decided to work together to build awareness around AXIA Time and our timepieces via use of his NIL on social media and some podcast appearances. He’s becoming quite the watch enthusiast!”