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Brad Lanphear

Brad Lanphear

The Manual

Brad spent a decade on the front lines of New York's fashion retail industry. He did time with Abercrombie & Fitch, Rugby Ralph Lauren (RIP), and J.Crew. Starting out in merchandising, he spent time doing styling, tailoring, and client relations, before getting into experiential marketing - all the while focused on menswear.  Throughout his tenure in the industry, Brad gained experience with almost every facet of fashion retail. Now he is writing about what he learned in order to help fashion conscious men and women make more informed shopping decisions.