Skip to main content
Barret Wertz

Barret Wertz

Former Digital Trends Contributor

Geoff is a former contributor to The Manual. He is a fashion, grooming, and lifestyle writer based in Manhattan. He has spent the better part of a decade working as the Senior Fashion Editor at Antenna magazine, and most recently as the Style and Grooming Director at Men’s Fitness magazine. On his off time, he is the happiest nesting at home with his rescue dogs — Margot, Mingo, and Gloria — and binge-watching whatever new true crime drama Netflix has to offer. You can follow him on Instagram (@BarretWertz), like him on Facebook, and e-mail him at

gh and bass co haspel clothing partnership shoes  capsule group shot v2

G.H. Bass & Co. and Haspel Launch Classy New Shoe Collection

New England meets the old south with the upcoming G.H. Bass & Co. and Haspel shoe collaboration. These two iconic U.S. made brands have joined forces to bring a truly unique capsule collection to the well-dressed American man this spring and summer.
man brushing teeth bathroom

7 Toothpastes to Give You Champion Chompers

Not everyone is a fan of Crest and Colgate. Some people like to be a little more creative with their flavors and styles of toothpaste. We rounded up the seven best toothpaste brands you can buy today (minus those found in the "oral hygiene" aisle). Happy brushing.
raphael varane interview braun madrid raphae  l

Raphaël Varane, Pro-Footballer for Real Madrid, Talks His Grooming Routine & Style

As the new face of the Braun Series 3 ProShave, we had the opportunity to sit down with international footballer Raphaël Varane while we were in Madrid and discuss some of what style and grooming really meant to him.
braun series 3

The Braun Series 3 ProSkin Will Change Your Mind About Electric Razors

If you're like a lot of men, shaving is nothing more than a chore required by your employer, so the easier and faster it can be, the better. That's where Braun steps in with the new Braun Series 3 ProSkin.
man thinning hair

The Best Hair Tonic for Folks with Fragile Follicles

The five tonics we've picked go by many names — treatments, concentrates, serums, lotions — but at the end of the day, they all help you have thicker hair.
saturdays nyc soap

Saturdays NYC Adds New Staple Products to its Grooming Collection

Saturdays NYC is best-known for its classic, laid-back lineup of men's clothing. Now the lifestyle brand is getting into the grooming game. Check out the new products in the collection.
Marine Layer Emmett Sherpa Jogger

What to Wear with Joggers: 3 Outfits for Home, Work, and Play

If you are wondering what kind of joggers to wear with what, fear not, we have it all covered. We've narrowed it down to the three basic jogger categories and outfits: home, work, play.
tom ford fashion week grooming secrets

Grooming Secrets from Tom Ford’s First Ever Men’s Runway Show

We went backstage at Tom Ford's first ever Men's runway show to get the scoop on what grooming products and grooming secrets they might have. Here's the lowdown.

The History of Proraso: How a Small Italian Company Became Your Favorite Grooming Brand

The story of Proraso is the story of an Italian family and their efforts to keep men everywhere looking and feeling their best.

SculpSure is a Quick-Fix Option to Your Weight Loss Resolutions

Lose weight the not-so-old-fashioned way with SculpSure, an FDA-approved treatment that uses lasers to break up fat on your trouble spots.
woodsy cologne

Trade in Your Woodsy Cologne for these 5 Smokey Scents

These smokey fragrances aren't your typical woodsy colognes. They capture more of the realness of fire and less of the wood that goes into it.
natural grooming products

You Should Try Out these Natural Grooming Products

These natural grooming products and brands keep you looking good from the outside in. We've included picks for skincare, beard care, shaving, and more.
skincare for men

5 Types of Face Oils You Really Want on Your Skin

There's good oil and then there's bad oil — these are the best moisturizing face oils for men, from pres-shave to beard to cleansing.

Filler Isn’t Just for the Ladies: Everything a Guy Needs to Know About Injectables

When it comes to aging, most guys don't turn to a dermatologist — and especially not a needle. We could all use a little more education on injectables.
Beard Grooming

Pro Grooming Tips from the Best Beards on Instagram

There are tons of beards worth following on Instagram. Here are a few beard grooming tips from the pros worth all the hashtags.
g-steel g-shock watch

A Rugged Watch with a Modern Twist

The G-STEEL collection from G-SHOCK keeps the reliable technology of the original, but takes that functionality to another level with its aesthetic & design
itchy beard

Stop the Itchy Beard Before it Starts with these 5 Tips

Don't suffer through itchy beard growth. These five tips will help you slide through that stage better than a straight blade through hot lather.
best made co los angeles store

Outdoorsman Brand Best Made Co. Opens First West Coast Store

New York City-founded Best Made Co., home of all things for the urban outdoorsman, opened its second location in Los Angeles.
shades club

Spend Less Money on Sunglasses with a Shades Club Subscription

Find inexpensive sunglasses easily with subscription service Shades Club. Delivered to you for $24 a month, this club takes the work out of buying shades.