The way you smell is the message you send before you even open your mouth or shake a hand. When someone meets you for the first time, your style can give them a great first impression from a distance. But then your cologne will be the storyteller up close. Smelling good is one of the main points of men’s grooming. Soaps, shampoos, lotions, all fragrant and elevating your attractiveness, and ultimately, your memorability.
That is why popular men’s colognes become, well, popular. These are the scents that stand the test of time. The ones that linger on your shirt when you leave, and your girl wears it to bed. The kind that stays around in the office (subtly, not drifting throughout the office because you take a bath in it) after you have gone. And the kind that sparks memories of great dates in the past when she smells it on you before leaving the house. Of course, the best of the best sell like the best of the best. And these are the colognes that sell better than any other year in and year out.