It’s easy for a profitable, established brewery to coast on a reputation built by past successes. Within the ever-evolving craft beer landscape, however, a lack of innovation is a recipe for disaster. That pale ale you made 10 years ago may still be tasty, but today’s craft beer audience is always on the hunt for new flavors and tasting experiences.
Perhaps no craft brewery is more well known than Massachusetts’ Samuel Adams. The brewing empire built on the back of Boston Lager has never stopped evolving. From the deep, rich experience that is Utopias to the complexity of Kosmic Mother Funk Grand Cru to the breadth of the Rebel IPA series, no one can say that Samuel Adams is a one-trick brewery. For fall 2017, the Boston bigwig continues to grow by launching two new Samual Adams fall beers and bringing back several seasonal favorites sure to excite its many fans.
Honey Rye Pale Ale is a brand-new release that can be found in the Beers of Fall Variety Pack. The addition of honey enhances the beer’s deep amber color and adds just the right amount of sweetness to balance the spiciness imparted from the rye. The end result is a bright, thirst-quenching beer with a crisp, clean finish.
Harvest Hefe also has joined the autumn lineup. The hefeweizen-style may not seem like a natural pick for cooler temperatures, but Samuel Adams took the traditional wheat beer base and added warm baking spices like cinnamon, nutmeg, and clove. It’s a perfect alternative to the ubiquitous pumpkin ale.
The Beers of Fall Variety Pack, available now, also includes bottles of OctoberFest, 20 Pounds of Pumpkin, Maple Red, Black Lager, and (of course) the classic Boston Lager. The Fall Can Variety Pack feature OctoberFest, Bohemian Pilsner, and Dunkelweizen, which is exclusive to this canned collection.
Feature image by Kirill Zmurciuk.
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