Skip to main content

How Sushi Chef L.A. Geronimo Found His Calling, and a Following, on Twitch

L.A. Geronimo of The Hunger Service. Image used with permission by copyright holder

The year 2020 was a record-setting year for video livestreaming. Twitch, the San Francisco-based streaming service, recorded 17 billion hours in 2020, a massive 83% increase from 2019. The most popular streams on Twitch involve video game content, focused on streamers playing various games or massive esports competitions watched live by millions. But there’s a lot more than just video game content on Twitch. Currently, Twitch is also home to another growing streaming community — cooking and food channels.

Related Guides

One such Twitch food streamer is L.A. Geronimo, a Florida-based former sushi chef and the creator behind the Twitch channel The Hunger Service. Geronimo’s livestreaming centers on sushi and other Asian dishes stemming from his ten years of experience in Japanese and Asian restaurants. But he also leans heavily into pop culture, creating dishes inspired by anime like Food Wars and Studio Ghibli films along with video games like Final Fantasy XV.

How Geronimo Kickstarted His Streaming Career

Tempura Udon on The Hunger Service. Image used with permission by copyright holder

Geronimo never planned on being a Twitch streamer. Four years ago, Geronimo left his restaurant position and was transitioning to a photography career. As an aspiring freelancer, he started cooking every night to save money. One day, his significant other at the time suggested that he set up a camera and stream his cooking content on Twitch. Geronimo had initially tried creating food video content on YouTube. However, he disliked the lengthy video editing process of YouTube content. Twitch, with its free-flowing and unedited style, was a natural fit for Geronimo. Currently, he streams around 3-4 hours a day, 3-4 times a week.

How The Hunger Service Ushers a New Era of Food Content

Nigiri sushi on The Hunger Service. Image used with permission by copyright holder

There’s a key difference between Twitch food content and other video platforms like YouTube. Twitch streams are live, unedited, and can be several hours long. The raw and unedited quality of Twitch food streams is actually a major part of its appeal according to Erin Wayne, Head of Community and Creator Marketing of Twitch.

“In the same way that people gravitate towards the kitchen to socialize during holidays and family dinners,” said Wayne. “We see viewers gravitate towards Food & Drink streamers who they connect with on a personal level. Not just to watch, but to hang out and build friendships with other like-minded members of the community. If you have a question about a certain ingredient or recipe modification, you can get an immediate response directly from the chef.”

This ability to interact with a live audience is a key element to Geronimo’s stream. Twitch cooking streams inherently have lots of downtime, the result of prepping and cooking in real time. For Geronimo, the chat interactions he enjoys with viewers are a major part of what drives the personality of his content. Besides cooking questions, Geronimo often dives into pop culture and social issues, discussing everything from the concept of authenticity in food to social issues like Stop Asian Hate.

There’s a fun and personal quality to livestreaming that’s very different from traditional food media content. When Geronimo makes a mistake, he acknowledges it. When he spills something, there are no clean video edits to hide the mess. His discussions feature topics that are important to his primarily millennial-to-Gen Z viewership. The result of all this is a product that is the polar opposite of the curated and manicured traditional food television show.

“It’s more organic and more authentic,” said Geronimo. “Sometimes food is messy and when you’re learning new recipes you’re going to mess up. So I think in a way, it makes the barrier of entry easier because people can see what’s happening. Its not like seeing something on YouTube and being like ‘I’m never going to be able to make that.’ Because it looks perfect and mine won’t come out that way.”

Livestreaming platforms like Twitch represent a foundational change in the way people consume food media. While the pillar of Twitch is gaming culture, streams like The Hunger Service and others are pioneering new content in the world of livestreaming. Livestreaming is also an international movement. In Asia, especially China, livestreaming has already become a way of life, with content ranging from food to e-commerce. In many ways, America has been late to the trend.

Read more: Best Cooking Shows on Netflix

Hunter Lu
Hunter Lu is a New York-based food and features writer, editor, and NYU graduate. His fiction has appeared in The Line…
Makgeolli is the Korean drink of the summer
It's milky, and slightly fizzy, and a little bit tangy, and it's perfect for hot evenings
makgeolli rice wine bottle

As the Korean Wave continues to sweep the globe, people all around the world are enjoying South Korean culture -- whether it's watching K-dramas, listening to K-pop, or eating delicious food like bibimbap or tteokbokki. But just as good as Korean food are Korean drinks, which are making their own mark on the foodie world. Along with the ever-increasing popularity of soju, now is the time to try out makgeolli.

Makgeolli is a type of rice wine, but it's not like the Japanese sake you may have tried in the past. Rather than clear it's milky white, and it has a light sparkle and a slightly thick texture. It's almost like a milkshake or horchata, but it's more funky and tangy thanks to the fermentation of the rice. That combination of creamy texture, sparkling fizz, and tangy flavor makes it both unique to drink and perfect for the summer.

Read more
Best Pit Boss Prime Day deals: Griddles, smokers, BBQ grills, more
The Pit Boss Navigator 5500 wood pellet grill cooks on a camping trip.

It's grilling time! At least, that's true if you have a grill. But if you need one, now's the time to shop! Prime Day deals galore mean you can get some sweet, sweet discounts on grills, flattops, and more. One of the more renowned brands in the grilling space is Pit Boss and you better believe there are some great Pit Boss Prime Day deals already available.  This trusted brand will help you cook for families that love barbecues and large gatherings that need a lot of food. There are a lot of Pit Boss Prime Day deals that are available, though, so if you need help deciding what to buy before the discounts expire, we've highlighted our favorite bargains below, as well as provided shopping advice on the Pit Boss grill deals that you should purchase for the shopping event.
Best Pit Boss grill Prime Day deal

Pit Boss Ultimate gas griddle --

Read more
Best SodaStream Prime Day deals: up to $100 off
cheap kitchen accessories that will change your life sodastream fizzi sparkling water maker

Prime Day is finally here and there are some fantastic SodaStream Prime Day deals going on for anyone who wants their own soda maker on the kitchen countertop. With thousands of Prime Day deals happening right now, we figured the best thing to do is home in on all things SodaStream here. Below, you'll find all the best deals rounded up having searched through many different retailers. We've also got some buying advice for anyone who's not quite sure where to start on their SodaStream journey and could do with a little guidance. Read on while we take you through all these SodaStream deals but bear in mind that many will end very soon.
Best Prime Day SodaStream deal
SodaStream Art Sparkling Water Maker -- $104, was $150

Making sparking water doesn't have to be complicated, and it's certainly easy with the SodaStream Art. You'll be able to turn flat water into sparkling water with the press of a button, and you'll have complete control over how much fizz you want in your drink. The carbonation process is manual using the device's lever, which means there are no batteries or electricity required. Combined with dimensions of just about 17.5 inches in height, 7.2 inches in width, and weight of 7.7 pounds, it will be easy to carry the SodaStream Art to any room in your home where it will be needed -- and it won't take up too much space anywhere you place it.

Read more