It was only a matter of time before WP Lavori in Corso set up shop in America, and we can’t think of a better place for the first store than Brooklyn’s Cobble Hill neighborhood. Based in Bologna, WP is known for its heritage brands, including some of our personal favorites like Woolrich, Baracuta and B. D. Baggies.
“North America has always been an important market for us; many of our owned brands are rooted in American traditions and style,” said Cristina Calori, founder and president of WP Lavori in Corso. “WP has always honored craftsmanship, tradition and history, and we are thrilled to be opening our first North American flagship in Brooklyn, a community that also reflects these values.”
Stepping into the 1700-square-foot store is like entering a friend’s rustic yet modern living space. Overstuffed leather furniture is accented by vintage rugs and displays, giving clean lines a rugged edge. Clothing hangs on pipes converted into racks while shoes line an exposed brick wall. The knickknacks and artwork reflect WP Lavori in Corso’s heritage aesthetic along with the surrounding neighborhood. With the Brooklyn store as their launch pad, the retailer has big plans for additional stores in North America, Europe and Asia after the recent opening of their Seoul location as well. Visit WP Lavori in Corso at 225 Smith Street in Brooklyn and online at WPstore.com.
