Worn Out Wednesday – Suraj Kapoor

worn wednesday suraj kapoor
Today we speak to LookLab founder and Lerer Hippeau Ventures (a company that invests in early stage technology startups) newest golden boy, Suraj Kapoor.

I grew up in London and moved to Manhattan when I was 19 years old. It was a huge move for me. London was relatively quiet and conservative – I grew up in the suburbs – and New York is full of character, bright lights, and energy. Especially true when you spend most of your time downtown in the East Village as I do. Both cities have had a huge impact on me personally, as well as my career.

When I moved to New York, technology companies were starting to become more influential. Facebook launched in my second year at NYU, changed student life, and was part of a wave of incredible game-changing tech companies (PayPal, Twitter) that were doing similarly innovative things. I wanted to be a part of the wave.

I started thinking about what could be a useful tool for people. Having grown up in fashion capitals and living in Italy for a year, the influence of fashion was clear and profound. All students wore suits to the high school I went to in London and most went on to corporate jobs in the city. In the East Village, everyone has a unique sense of style. Dressing well gives you an incredible sense of self-confidence. It’s about finding what you think is unique and interesting, and having the confidence to pull it off.

My sister, a corporate lawyer at the time, shared this vision and we decided to build a platform called LookLab that allowed anyone to connect with professional fashion stylists for personal advice. If you want a suit for a wedding or a new look for summer, users can ask stylists who respond by putting outfits together from a combination of online stores.

After launch, we found that bringing in stylists was actually relatively easy. They loved the idea they could provide advice and help people with their style issues. We’ve seen the stylist community grow and are now re-building the site to give them more ways to provide advice for users.

In terms of my personal style, I tend to dress more formally and I like clothes fitted – I think it’s the London influence – but to accentuate the look with an interesting piece (that’s the New York coming out).

Jeans: I like the Jean Shop in Soho and have a pair of Slim-Fit Stretch that have lasted me a long time. I love the worn and ragged look. I would also recommend Uniqlo. Both use Japanese denim, which is very durable.

Shirts: For formal wear, I love Hugo Boss Slim Fit shirts. For a more casual look, I would go to All Saints or ASOS.

Pants: I just bought a couple of printed linen pants from Zara and love them. They are perfect for the summer.

Suits: I bought a Giorgio Armani suit in Rome a few years back and it still fits perfectly. For something a little less formal, I would go with Ted Baker. My next purchase may be from Zegna though.

Shoes: I buy all my leather shoes from India. The quality is excellent and they are so much cheaper! I do own a pair of Converse trainers, and a lot of colorful socks from Happy Socks.

Accessories: My dad bought me a silver Omega Constellation for my 18th Birthday and I’m lost without it.

Outerwear: I love my Burberry Trench and I own about five jackets from Zara! My favorite is a green leather one with a grey hoodie.

Favorite App:

Sleep Cycle – an app that tells you how well you’ve slept the night before and wakes you up in your lightest sleep state. I’ve improved my sleep immensely using this and wrote a whole blog post about it here.

Favorite piece of technology: Apple Macbook

Next tech purchase: iWatch

Food & Drink

Dear Millennials, Beefeater Wants to Be Your Bestie with Beefeater Pink Gin

The OG pink gin cocktail was a mix of gin and bitters consumed by Royal Navy sailors to combat seasickness.

Easy Camping Hacks for the Reluctant Outdoorsman

Make 'roughing it' a bit less rough.
Food & Drink

The New Little Book Whiskey Release is a True Winner that Won’t Last Long

Little Book Chapter 2 is a blend of Kentucky rye and extra-aged Canadian whiskies and it does not disappoint.

Fall Reading List: 10 Books to Read in October for Chills and Thrills

Poe, Dante, and King... the boys are back in town.
Fashion & Style

The Best Fall Sales on Menswear and Gear This Weekend

Jackets, outdoor gear, watches, shoes — you name it, we've found a deal on it.
Fashion & Style

Meet Corridor, the Fashionable Clothing Company Founded by a Former FBI Agent

"I was going to transfer over to CIA from FBI, and I went to graduate school during the process. I started tailoring clothes on the side just to make money."
Fashion & Style

Layer Up for Fall ASAP with the Best Men’s Puffy Vests

Get in-vested in this quintessential fall style staple.

15 Best Travel Pants for Hiking, Exploring, and Everything in Between

Our favorite, all-around travel pants are suitable for every environment and activity, from finding comfort on the plane to finding adventure outdoors.
Fashion & Style

Weather the Season in Style with the Best Men’s Boots for Fall

These boots were made for walking ... in the crisp autumn air.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.