This week we speak to Jonathan Evans, Fashion Director of EastDane.com. Here is what we learned:
Houston Texas native Jonathan Evans started his career at a boutique media and marketing agency in New York, working with everyone from Columbia University to British Airways.
In 2011, Jonathan started working at Gilt Groupe as a copywriter and quickly worked his way up to senior editor, establishing an editorial voice for Gilt Man and working extensively on the Gilt Manual blog, which he eventually oversaw. Jonathan was also part of the core team that launched Park & Bond, acting as senior editor and working with major contemporary and designer brands like Rick Owens, Thom Browne, Michael Bastian, Billy Reid, and Gant Rugger.
Following his time at Gilt Groupe, Jonathan headed to Esquire.com in 2013, where he was senior online editor for style and grooming and worked closely with the editorial and fashion teams to supervise all style coverage for the site.
Currently, Jonathan is the Fashion Director of East Dane (the brother site to Shopbop where all your lady friends click and buy!), where he oversees all site editorial features, trend direction, and brand assortment.
In his downtime, Jonathan likes to spend time with his wife, Victoria, a literary agent, in Brooklyn. They enjoy good food, strong cocktails, and escaping the city to go upstate when they have time to get away.
As for his personal style, it goes something like this:
Shirts: Gitman Vintage is a go-to for everything from out-there prints to basic oxfords. Our Legacy does a lot of things well, and shirts are definitely included in that list. I also really like what surf brand M.Nii is doing with their shirts.
Suits: Mr. Start is a brand from England that’s doing a really nice, modern take on suiting. I just picked up a double-breasted summer suit from Officine Generale that I love, and we’re bringing the brand to East Dane this fall, which is exciting.
Shoes: For dress shoes, I think Loake’s 1880 collection is fantastic. I have a pair of their brown brogues that just keep getting better with age. For sneakers, I’m a fan of the Swedish label Svensson (all the sneakers are made in Italy). Public School’s collaboration with The Generic Man is great, too. I also keep a pair of blue suede Birkenstock Bostons on deck for hanging around in the summer.
Accessories: I wear glasses out of necessity (no fake fashion frames), so that’s one thing that’s a part of my look without fail. I just ordered a couple pairs of Brooks frames from Garrett Leight, so I’m looking forward to getting those soon. I’ve got a few hats that I wear on occasion –the Parisien cap from Kitsunéhas been getting a lot of play lately. For watches, I’m big on the Brooklyn brand Autodromo, as well as Form Function Form, which puts these incredibly well-designed button-stud bands on watches like the classic Timex Weekender.
Outerwear: I could go on all day about outerwear, but I’ll try to keep it short. We have a few exclusive jackets that’ll be on East Dane this fall that I’m extremely excited about, but that’s all I can say about that for now. In terms of things I can talk about: Mackintosh is obviously the go-to for a classic mac; Billy Reid really nailed it with his pea coat (yes, the one Bond wore); and I’m never going to argue with a navy blue leather moto jacket.
Your favorite App: Probably Instagram. Though Seamless is a strong contender.
Favorite piece of technology: Until the Hoverboard comes along, it’s gotta be my iPhone.
Next tech purchase: I desperately need a new computer. I just keep putting it off in favor of buying clothes. Sad but true.