What do you do as the store’s art director?
Since this is the first store for Woolrich John Rich & Bros in America, my main focus will be work on presenting our world in the most authentic way.
What kind of programming can we expect to see?
We have a series of activities coming up that will take us to next year’s New York Fashion Week. You must follow us on social media @woolrichsoho for upcoming news.
Did you learn anything interesting about the brand?
Every day I learn something new about the brand it fascinated me so much the heritage of the brand and the mix of tradition and history .— if you only think that Woolrich was the first company to use a zipper in men’s trousers — and Its still an 8th generation family business.
How would you describe the Woolrich man?
A gorgeous man that is integrated with nature, a modern man who loves beauty.
What kind of environment are you trying to create?
I would like to create a very interactive environment with a special eye on what is interesting and could communicate the image of the brand . New York is an incredible city full of stimulation and we would love to stay connected with it and share it with everybody who loves Woolrich.
Woolrich John Rich & Bros is located at 125 Wooster Street in New York. For more information, visit woolrich.com.
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