Skip to main content

The Manual may earn a commission when you buy through links on our site.

From Luxury Developer to Humanitarian, Will Bennett Does it All

Today we speak to Managing Director, Development at Irongate, Will Bennett.

I have always wanted to be an entrepreneur, starting in elementary school where I converted a backyard chicken coop into an egg business, filling my pockets with proceeds as I worked the morning car pool line. After college, I choose a job in investment banking with a firm that specialized in selling privately owned business. That job enabled me to work closely with entrepreneurs and to learn from their varied experience. After four years, I decided that, while investment banking had given me a solid financial foundation, I did not know how to run an organization beyond my small charity, SOMB (“shirt off my back”), which required little people-management.   Wanting to learn from the best, I listed the most successful entrepreneurs I had access to in Los Angeles and pitched my capabilities to each.  Marc Nathanson, who founded, grew, and sold Falcon Cable to Paul Allen, was impressed with my drive and spirit, and I joined him at his firm.  I loved working for Marc who remains one of my most important mentors.

Recommended Videos

Marc encouraged me to go to business school.  At business school, I took Arthur Segel’s Real Property class and it all came together.  I would never have considered a career in real estate had it not been for Arthur.  He taught me that Real Estate, particularly development, is incredibly creative, entrepreneurial, and requires strong interpersonal skills. I was hooked, and I continue to lean on Arthur for advice and guidance. He changed my life.

Will Bennet
Image used with permission by copyright holder

After graduation, I went to work for the most entrepreneurial and successful development firm in the world, the Related Companies. I felt very lucky to be a part of the development team at Related. Led by Stephen Ross, Jeff Blau, and Bruce Beal, my colleagues were brilliant, passionate, and some of the hardest working people I have ever met.

Through a mutual friend, I was introduced to Jason Grosfeld and jumped at the opportunity to join him at his company, Irongate. Jason has massive vision and ambition.  I am constantly challenged and inspired; I have never found work to be more rewarding.  We are currently developing Costa Palmas, a 1,000-acre residential project with multiple hotels on the East Cape of Cabo anchored by a Four Seasons.  Separately, we are also under construction on the second tower of our Ritz-Carlton Residences in Waikiki – the first tower opened last summer. We have another project in Aspen, Colorado.  I learn every day from Jason and I wake up excited to execute on these projects.

Jeans: Acne Studios Ace Ups – classic fit and just enough give that you are never uncomfortable – I will even wear these on a red eye flight.  

Shirts: James Perse Brushed Cotton Crew Neck –Not sure if it’s the cut or the fabric from Japan, but he really has figured out the perfect t-shirt. 

Pants: I really only wear Jeans (see above) or am in a suit (see below).

Suits: Max Farca at Sartoria Ambrosiana in NYC – he has amazing fabrics. Super impressed by his attention to detail and his ability to create the perfect fit.   

Shoes: Belgian Shoes. I am all about comfort and these have always felt like slippers. 

Accessories: Patek 5711 – huge Gerald Genta fan and this was the watch I always wanted. I just love the blue dial.

I also wear a St Christopher that my mother gave my father when I was born. We were not a very religious family – but my mother loved the Catholic saints. St. Christopher is the patron saint of travelers, fitting since I am always on the road. I miss my parents every day. 

Outerwear: Loro Piana – Anything from the Three Layer Line. Waterproof, wind resistant, and light weight. Truly the perfect unlined outerwear – always a classic cut and style.

Favorite cologne: Falling Trees by Regime des Fleurs. Fresh and masculine. 

Favorite app: Off The Menu – my friend’s app that tells you about secret / off the menu items at restaurants all over the world.

Next style/gear purchase: Amazon Echo – the Alec Baldwin commercial sold me.

Cator Sparks
Former Former Digital Trends Contributor, The Manual
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Urwerk’s new UR-150 Blue Scorpion is a mechanical marvel
The Urwerk UR-150 Blue Scorpion is a vision of horological futurism
The Urwerk 150

Geneva-based manufacturer Urwerk, an industry leader in the indie watchmaking game, has recently released the UR-150 Blue Scorpion, a timepiece reimagining one of its most legendary models through an enchanting, cinematic lens. The mechanical and artistic prowess of the brand stands out here, and stands as a testament to Urwerk’s commitment to continually going outside the bounds of the conventional to produce what can only be described as art for the wrist. This iteration of the ‘Scorpion’ blends a futuristic time-telling with a dynamic use of color and texture that brings new elements to the luxury watch sector. 

A dial of orbital intrigue

Read more
Adidas joins Audi F1 team as official partner ahead of 2026 debut
New era in motorsport: adidas and Audi F1 sign multi-year partnership
Graphic with Audi logo on the left, addidas on the right and a black-helmeted person in the center.

Audi F1 and adidas are teaming up, and it’s more than just a logo swap. The two German giants are rolling out a multi-year partnership that’ll put adidas gear on the Audi F1 crew and drop a fan collection ahead of the team’s 2026 debut.

Built for performance where it counts

Read more
FILA and J-FROST elevate a classic with the Original Tennis Lux
FILA and J-FROST reimagine the white sneaker with edge
fila x j-frost white sneaker

While FILA's history is full of iconic moments, the global fashion brand's current phase is still delivering the greats. In a collaboration with the visionary J-FROST, the duo has unveiled a revamped design for the classic Original Tennis Lux sneaker. A timeless and heritage sneaker, the Original Tennis Lux is an example of what the ultimate white sneaker should be. In this partnership, FILA’s heritage design combines with J-FROST’s signature clean aesthetic to create a statement shoe that speaks volumes with its contemporary and modern design. While the revamped sneaker delivers a crisp white base, its added details and features give it the perfect amount of edge to offer users a cutting-edge version of a timeless shoe every man should have in their wardrobe. 

J-FROST brings a street-style touch to FILA’s heritage white sneaker

Read more