Tecovas releases a new collection for the everyday explorer

Tecovas' newest boot collection

By Leslie Leon Published November 11, 2024

man pulling up brown boots — Tecovas / Tecovas

It’s no secret that finding the right pair of boots can go from work to going out is challenging. Thankfully, Tecovas has expanded its lifestyle range with three new offerings that will sure to become your new go-to boots. As part of their new ‘Rugged’ collection, Tecovas has introduced three new boots that are meant to be the perfect balance of sturdy and style, making it easier to look and feel great every day. Made with the same sturdy and premium materials as other Tecovas boots, these new designs meld practicality and fashion. With all three designs available in two colorways each, it’s a worthy shoe to add to your wardrobe for those extra heavy days.

Tecovas’ new Rugged collection

man wearing brown suede boots with blue jeans — Tecovas / Tecovas

Tecovas has introduced the Rugged Chelsea, Roper, and Moc in their newest collection. The Rugged Chelsea boot is available in a Light Tobacco water-resistant cowhide or Pavement water-resistant roughout color scheme. Besides being oil and water-resistant, these Chelsea boots come with a light-lugged MUCK-OFF tread that keeps away dirt and debris. With a breathable design, these Chelsea boots can easily handle your workdays and anything else. For those looking for a more Western design, the new Roper boot is the perfect country-inspired boot with plenty of sturdiness. Made with the same technical components as the Chelsea boot, this design comes in Brunette water-resistant cowhide and Cashew water-resistant roughout.

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For the more traditional workers, the Rugged Moc boot is the perfect work boot that you can easily wear out. Made in Saddle water-resistant cowhide and Natural water-resistant roughout, these boots come with a gusseted tongue and treated leather to keep your feet dry. All three boots have cushioned removable insoles to fit your feet. All three boots are available via Tecovas and range from $225 to $235.

Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…

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This year’s editions take a new aesthetic direction. The pale blue sunray dials with metallic coloring are inspired by the early 1960s Austin-Healey 3000 MKII, moving away from the traditional green to reflect the broader Austin-Healey palette while maintaining a connection to racing heritage.
The three-handed automatic variant features a curvaceous 36mm polished steel case, incorporating both Frederique Constant and Healey dial elements. Applied hour markers, including an oversized 12, are hand-polished silver with white luminous material. The bright red central seconds hand adds a sporty, dashboard-inspired touch, while the dark blue minute track flange matches the co-signing.
The chronograph edition measures 41mm and has a polished steel case with a two-counter layout. Bright red accents appear on both the central chronograph hand and the 30-minute subdial, which sits opposite the small seconds display. This color coordination visually connects to automotive instrumentation while maintaining horological function.
Both models are paired with blue leather straps and closed case backs engraved with the historic 100S. Each is limited to 1,888 pieces, emphasizing the partnership’s exclusivity while still offering reasonable availability for enthusiasts.
The automatic model costs €1,695, making it an accessible entry point into the collaboration. The chronograph is priced at €3,395, targeting collectors seeking additional complications. These price points are competitive with similar Swiss offerings and provide a sense of automotive provenance.
Frederique Constant has also reintroduced the 40mm 2023 Classics Vintage Rally Healey Automatic, featuring a steel case and British Racing Green dial. This model becomes a core collection piece, losing its limited edition status to broaden accessibility.
This partnership demonstrates how authentic collaborations can move beyond typical co-branding, emphasizing genuine community engagement and respect for automotive heritage. The result is a series of distinctive timepieces that appeal to both watch and car enthusiasts