At Your Service: Martin de Tours Tailoring

By Cator Sparks Published December 21, 2019

Martin de Tours just proves there is always something in need of tweaking on the internet. I get my fair share of PR people emailing me about my shirt sizing to send samples of their wares to try and (possibly) post about, but even after being asked the question hundreds of times by them and of course when shopping, I often forget neck, waist, arm, chest.

That is where the new tailoring brand, Martin de Tours has found a niche. Launched in the fall of 2013, the brand is combining quality clothing, niche technology and personalized service. Their angle is offering ‘Style Valets’ who can either meet you at your home or office (in certain cities for now) or online via chat. These valets will aid you in getting the proper measurements as well as give advice on what shirt and suit are best for you, which can be a huge help when we forget our measurements or need a measuring 101 session.

Recommended Videos

Founded by former Creative Director Jordan Cummings who worked with brands like Paul Smith and Agi & Sam, all the clothing is made in a new factory in Hong Kong and fabrics hail from Italy for now. Once their Kickstarter finishes they hope to expand to British fabrics (Harris Tweed!) as well. They offer made-to-measure suits, shirts and separates (blazers, vests) with loads of customizable options and monogramming.

Another bonus to the brand is that pricing is reasonable since there is no brick and mortar or middle man. Suits range from $495-800 and shirts from $99-130. So no more rummaging through racks and racks of suits to find the one you like and then spending a fortune on tailoring. Now you can have a custom suit, pick the lining, buttons and add a monogram and not break the bank, all delivered to your door in four weeks. Boom, you’re the envy of all of your friends and looking sharp at that.

Oh and the name? Martin of Tours was a soldier in the Roman army. He is best known for using his sword to cut his cloak in two, giving half to a beggar clad only in rags in the depth of winter in what is now modern day France. That’s one to drop over drinks.

Former Former Digital Trends Contributor, The Manual

Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…

Fashion & Style

This fleece-lined Crocs Shorty transforms comfort into cold-weather luxury

Crocs upgrades its traditional clog with luxurious new details

pair of crocs classic lined shorty

Although it might be hard to equate a Crocs clog with luxury footwear, the brand has slowly worked to upgrade its lineup to appear much more elevated. With recent collaborations with brands like Barbour, the Crocs brand has added sophisticated details to its products that make them seem much more luxurious. Now, the brand is taking matters in-house with a new release that takes the Classic Clog and turns it into a winter-ready luxury slipper you can wear outside. While the latest release utilizes the traditional and signature clog silhouette from Crocs, subtle upgrades have elevated the design into a slipper that works for almost any cold-weather environment. Just in time for the start of the colder months, these lined Crocs bring an elevated style that many aren’t used to seeing from Crocs until now.

Crocs elevates the clog in time for the winter season

Fashion & Style

UNNA adds whimsy and purpose to HOKA’s Speedgoat 2 with caterpillar charms

HOKA taps UNNA for a whimsical new sneaker

Hoka tan beige sneaker

There’s no denying that HOKA’s sneakers come with their own recognizable silhouette and design that’s easy to distinguish from the rest. From high-end collaborations to over-the-top silhouettes, HOKA has no shortage of recognition. However, that hasn’t prevented the brand from continuing to push the envelope, and this time, they’re getting some help from some nature friends. Along with UNNA, a Swedish running brand, HOKA is putting on a fresh spin on its Speedgoat 2 model and adding some caterpillar charms to add even more whimsy to the mix. Along with two new colorways that inaugurate the collaboration, the work between UNNA and HOKA brings a little bit of joy, fun, and color to your performance footwear rotation. As to the use of caterpillar charms, the brand stated, “We’re all caterpillars with the potential to become beautiful butterflies.”

HOKA and UNNA team up for a transformative new collab

Fashion & Style

From court to curb: New Balance Numeric reintroduces the 770 as a skate hybrid

New Balance revives the 770 with a brand new aesthetic

new balance 770 sneakers

Throughout its history, New Balance has been home to many iconic silhouettes that remain as trendsetters to this day. One of the lineups that continues to deliver premium craftsmanship and quality is the brand’s New Balance Numeric collection. In its most recent release, the line has reintroduced its famed 770 silhouette. A once cross-trainer, the 770 has gone through various phases, including a stint as a popular tennis shoe. Now, New Balance has reengineered the sneaker to embrace a brand new group, the skateboarding community. Around thirty years after its initial launch, the 770 returns with the same retro look of the ‘90s but with a brand new set of features that make it ideal for skaters and non-skaters alike.

New Balance’s 770 returns with a brand new style