Skip to main content

Scent Trunk: Your Own Personal Scent Stylist

scent trunk
Image used with permission by copyright holder
With the new year underway, maybe you’re looking to make style upgrades.

If upgrading — or finding — your personal scent is among those, Scent Trunk is here to make things easy.

Image used with permission by copyright holder

Founded by William Yin and Richard Smale, the company’s approach is a new one in the direct-to-consumer lifestyle space, born out of a desire to avoid what the company calls a “one-size-fits-all” approach to fragrances for men. So, how do they do it — and why does it matter for you?

Scent Trunk
Scent Trunk’s co-founders. Image used with permission by copyright holder

Scent Trunk uses a proprietary “at-home discovery system” known as the Fit Kit, and it practically does all the guesswork for you. Consumers use the system to rate fragrance categories such as Citrus, Oriental and Floral; these are scents that hit crucial parts of the scent spectrum. It’s a handy style upgrade that you didn’t know you needed — right?

Through rating the categories (using ”Hate It,” “Love It,” or “Neutral” ratings) Scent Trunk can create a unique, fully customized scent — without the trip to the department store fragrance section. To make it easy — and ensure you never run out of your unique scent — you’re then auto-subscribed for $11.99 monthly once you submit your feedback (done either online or via text).  Oh, and the Fit Kit is entirely free, sans shipping. So, it’s quite the deal compared to a large, name-brand fragrance in a big box.

“We’ve been doing product research and beta testing for over two years, opting for a solution to the daunting, expensive experience of shopping for a personal fragrance,” said co-founder and CEO William Yin. “We’re helping people connect with their identity by finding a truly unique signature fragrance based on their preferences and no one else.”

Scent Trunk
Image used with permission by copyright holder

And the ingredients that go into each scent are perhaps just as noteworthy — they’re crafted exclusively by the brand’s in-house artisanal perfumer and include things like Brazilian oranges and French lavender. The results are unique, affordable and personalized. Not to mention, the brand donates 1.5 percent of all sales to the Brain and Behavior Research Foundation, which researches treatments and approaches for dealing with depression, including aromatherapy.

With Scent Trunk, you might never see scent shopping the same way again — and you might never need to go to the fragrance section again, either.

Editors' Recommendations

Beau Hayhoe
Beau Hayhoe is a freelance men's style writer, consultant and PR pro based in Brooklyn. Beau's menswear and gear writing has…
These are our favorite linen shorts to keep you cool this summer
Our favorite men's linen shorts to add to your summer wardrobe
Abercrombie & Fitch 6-inch Linen-Blend Pull-On Shorts on model

What's a good way to ruin your summer vacation? Sweaty, sticky thighs that make it so uncomfortable to walk that you can't even enjoy your gelato on the cobblestone streets of Florence. Nobody wants tight fabric, rough denim, or prickly polyester covering their legs when it's 41 degrees and only getting hotter. That's why we've got the best men's linen shorts to take you from a day at the beach with the kids to a fancy dinner with your wife with nothing but a simple shirt change.
The best linen shorts to elevate your look this summer

When the sun is blazing down on you and you can't see a cloud in the sky, you'll naturally be craving something that's comfortable without looking sloppy. Men's linen shorts are surely your ultimate wardrobe hero, coming in to save the day with their breezy, lightweight fabric. Whether you're planning a beachside vacation, an afternoon picnic, or navigating city streets, the right pair of linen shorts can elevate your entire summer look.
1. J. Crew 7.5'' pleated linen short
$89.50

Read more
F.P. Journe closes the curtain on limited editions with one last watch
F.P. Journe releases its last limited edition watch ever
F.P. Journe Flyback Chronographe FB

F.P. Journe announced earlier this year that they would cease producing limited edition watches, though the "announcement" was more of a quiet whisper. The company is known for its small annual output of watches , which makes 1,000 mechanical and 500 quartz pieces. However, they would never end a party without a final confetti canon, and this one is in the form of a hand-wound flyback Chronographe FB.

To celebrate the 20th anniversary of their Tokyo location, they've introduced this last limited edition. Going forward, they will stop engraving edition numbers on their watches, meaning the 200 Chronographe FB models released will certainly be highly sought after.
The F.P. Journe Chronographe FB

Read more
I never go to the coast without this jacket from Royal Robbins
This anorak is cozy and built for adventure
The author wearing the wearing the Royal Robbins Merced Anorak on the Oregon coast.

Whenever I head out to coastal Oregon, I never know how to dress. No matter how often I check the forecast, the weather often turns out to be the exact opposite of what I've prepared for once I've made the hour-and-a-half drive out to the Pacific. If I wear a heavier jacket for a grey, foggy hike through one of the area's many state parks, it'll warm up as soon as I arrive, and I'll be drenched in sweat after a mile or two. If I'm hoping for a sunny walk around Cannon Beach, the rain will come through and the wind will whip up, leaving me running back east to chase the sun.

But this spring, I found a solution in a jacket that's built for all of these situations and then some.
Why I love Royal Robbins' Meced Anorak Jacket
This Merced Anorak from Yosemite Valley-inspired outfitter Royal Robbins has quickly become my go-to outdoors jacket. This lightweight, nylon windbreaker keeps me comfortable in just about any weather out in the Pacific Northwest. It's thick enough to be a decent lightweight cover-up in cool temperatures but still thin enough to not get too heated when the sun comes out. The wind resistance this half-zip provides is next-level compared to any other jacket I own — no matter how the wind comes off the waves, I know it'll never chill me to the bone.

Read more