Skip to main content
  1. Home
  2. Fashion & Style

Publish Brand Offers a Novel Approach to Casual Clothing

Christopher Blomquist
By

publish brand
Image used with permission by copyright holder
For several years now California-based clothing brand Publish has done an admirably impressive job of releasing affordable bestsellers that merge the coolness of streetwear with the clean look of contemporary men’s fashion. A pioneer in introducing the now ubiquitous jogger pant on American shores, Publish continues to expand its offerings and churn out apparel and accessories that call for more than just a cursory glance.

Brand director Alex James recently shared the story behind the label–and offered a glimpse on its future releases….

 

What is the background of Publish?

Recommended Videos

The brand started as an idea to create quality clothing in a new marketplace where street and contemporary collide. Publish was created out of a void of fashion-forward clothing with street roots.

What is Publish best known for?

Related

We are known for creating the American jogger pant. Our Legacy and Sprinter styles have become extremely popular around the globe.

What sets the brand apart?

Our design aesthetic coupled with quality materials creates an affordable cool that can’t be matched.

Image used with permission by copyright holder

What are some key pieces in the current collection?

The Koby is a custom paint splatter denim jacket that elevates any outfit. The Maverick is the evolution of a jogger pant with snaps at the cuff. You can customize your look depending on what shoes you wear.

Where is the brand sold?

The brand is sold in 26 countries at some of the best stores. We have an awesome global representation.

Who is your “typical” customer?

We don’t have a “typical” customer. It ranges from 14 to 44. We make clothing for all walks of life.

Image used with permission by copyright holder

How would you describe the overall design aesthetic?

Comfortable, Progressive, Smart, and Universal.

What special fabrics or details do you employ?

A lot of our clothing has a DWR coating that aids in spillage and stains. Most of the fabrics we use are natural and fully breathable.

Where is the brand manufactured?

We make product in the USA, China, and Vietnam.

What are the future plans for the brand?

Continue to grow organically and introduce more product besides clothing. We want to break into home goods, eyewear, and progressive sports accessories.

How often do you release new merchandise?

We release a lot of products year round.

What are the top reasons readers of The Manual should check out and wear Publish?

If you want to feel good about yourself, try some Publish clothing and experience something different.

Editors' Recommendations

Christopher Blomquist
Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
14 Scandinavian Clothing Brands You Need to Know

Renowned for their height, their healthcare, and their lofty ranking on the World Happiness Report, the populations of Europe’s northernmost countries embrace the elements in a way that makes the average American look like a tenderfoot. From all-season bicycle commuting to icy plunges into the Baltic Sea, the average Scandinavian regards extremes of cold as something to be celebrated, not feared.

To what may we attribute this hardiness? After some research, we’ve determined it’s the clothes they wear.

Read more
New dial colors, slimmer design for IWC’s Portugieser watches
The IWC Portugieser Collection nods to its 1930s roots while bringing new details to the line
The IWC Hand-WOund Night and Day watch.

If you've been orbiting through the same collections of watches looking for that perfect addition to fill that something missing in your arsenal, stop your search. Swiss brand International Watch Company, known more appropriately to wearers and collectors as IWC Schaffhausen, has a heavenly lineup at this year's Watches and Wonders you've been waiting an eternity for. If unmatched caliber and exceptional craftsmanship — along with a touch of planetary elements — are a few things you look for in a luxury watch, the Portugieser Collection from IWC is the right fit for your wrist.
The IWC Portugieser collection

The collection throws it back to the Portugieser of the 1930s, where the design got its first inspiration from those gorgeous navigational watches on the deck of a ship. Keep that nautical theme in your head because each piece in the collection has celestial details as the star.

Read more
Ready for a comeback? PUMA’s Easy Rider is back
Easy Rider Sneakers

 

With many sneakers coming back in recent seasons, PUMA is getting ready to blow them all out of the water. Once again, one of the company’s staple sneaker designs is ready to grace shelves and give us the true retro sneaker. While still iconic and recognizable, there’s no doubt that PUMA’s Easy Rider sneaker was the beginning of a new era for the casual sneaker, and to many regarded as one of the first of its kind. 

Read more