After devastating wildfires that plagued the Los Angeles area in January 2025, it didn’t take long for brands to jump in on the action. These wildfires, which burned over 180,000 acres according to Cal Fire, brought massive destruction and fatalities to the areas of Los Angeles, Orange County, Riverside, San Bernardino, and more. While the wildfires are long gone, residents of these locations are still reeling to get back on their feet.
In response to the devastation, Oliver Peoples has collaborated with contemporary artist Alex Israel on a special edition of the brand’s Oliver Sun frames. To help aid victims, 100% of sales will be donated to the Steadfast LA Foundation’s Modular Housing Initiative, which is currently assisting underinsured residents in getting back on track in their communities. With an accompanying campaign featuring Miranda Kerr, DJ Diplo, and Eric Nam, this project highlights what makes Los Angeles a home to these artists.
Oliver Peoples x Alex Israel unveil limited-edition shades
Arriving in three chic combinations, the launch of the limited-edition Oliver Sun shades is effortless and stylish. Available in black, rich tortoise, and crystal clear, each pair of sunglasses is versatile and understated. Etched into each frame is a custom core wire that reflects Israel’s iconic Fin motif, as well as his Pop-inspired reinterpretation of the original 1987 Oliver Peoples symbol logo. Limited quantities of these glasses are available via OliverPeoples.com and Oliver Peoples boutiques for $675.
“This project is deeply personal,” said Alex Israel. “As someone born and raised in LA, the rebuild means everything—it’s essential that we do what we can to support our community and keep the magic of this city alive.” As the city continues to rebuild, the launch of these limited-edition collaborative shades marks a moment of unity for the community amid tragedy and destruction.
