Skip to main content

Need Supply Co: Turning 20 In Style

need supply
A 20-year anniversary deserves a big celebration and that’s exactly what Need Supply Company has done. The e-commerce retailer has stepped out of the online world to open its first brick and mortar location in its hometown of Richmond, Virginia.

The atmosphere emphasizes the company’s cozy minimalism, which promotes focusing on individual pieces in its collection.

When this company started out, it was known as Blues in reference to its vintage Levi’s, but the name evolved as the business grew to become the go-to destination for curated lifestyle products and high end clothing from Indie designers and global brands.

The company launched its online shop in 2008. Now, with the opening of its flagship store, the company carries more than 500 brands covering contemporary to luxury menswear, home, beauty and activewear.

If you can’t make it to Richmond, you can still benefit from an impressive online inventory. It’s great for buying gifts as well as giving hints about what you want to see under the tree. You can quickly filter items by price, brand, style, size and color.

There’s an eclectic mix of items here—the traditional coats, scarves and shirts mixed in with skateboard decks, stylish watches, grooming kits, beard oil, candles, rugs, and more.

We’ve picked out a few items to showcase from their inventory:

The Laurel Plain Toe Boot

The Laurel Plain Toe Boot

Crafted out of Black Shell Horween Genuine Shell Cordovan, it features a round toe, shine leather uppers, double waterlock outsole, and all black eyelets. Retail $730.

Woolrich John Rich & Bros. Arctic Parka

Woolrich John Rich & Bros. Arctic Parka

You’ll definitely beat the chill in this hooded parka. There’s a button down storm flap, two fleece-lined hand pockets, two fleece-lined patch pockets, two interior pockets with velcro closures, ribbed cuffs and fully lined. Retail $695.

The Avid Explorer Body Kit

The Avid Explorer Body Kit

Made by Aesop, this kit includes Resurrection Aromatique hand balm, Resurrection Aromatique hand wash, A Rose By Any Other Name body cleanser and Rejuvenate Intensive Body Balm. Retail $110.

Editors' Recommendations

Marla Milling
Marla Hardee Milling is a full-time freelance writer living in a place often called the Paris of the South, Sante Fe of the…
26 must-have things every man should own
There are certain things every man needs. Check out our list to upgrade your life
Man looking at watch and drinking coffee

There are things that society deems as a man's needs. Fast cars, big cigars, and shiny toys — these are what a man needs, right? Wrong. What a man genuinely needs are things that will improve his everyday life. From using them and getting the job done to simply enjoying them on an aesthetic level, these things are meant to make life easier, not more complex.

These items most probably require trial and error, so we went ahead and gathered some of the most trusted products in each category. Here are 26 things every man should own in 2023.

Read more
Mitchell & Ness teamed up with Miller Lite on throwback gear to help you look like your dad
We love this Mitchell & Ness collection for Miller Lite
mitchell and ness miller lite athletic wear collaboration x  amp club collection full suit 3

 

It seems everyone loves the '80s, and honestly, what's not to love? The simpler times, the yuppies, MTV, and, of course, the fashion. Mitchell & Ness Nostalgia Co., a renowned seller of historically accurate vintage sports apparel, is capitalizing on that throwback trend with another partnership with Miller Lite. Together, they have launched a limited-edition collection that "gives a fresh take on the nostalgia of the original Athletic Club line" that originated in that decade. That's right! Now you can own vintage-inspired crew necks, sweatpants, t-shirts, windbreakers, and hats that will take you all the way back to that classic '80s vibe.
What's in the collection?
Pieces from the collection range from $35 to $100, according to a press release,  made with "premium fabrics, providing high-quality pieces that are built to last." This includes a classic crewneck sweatshirt that is unisex and comes with ribbed side panels for maximum stretch, ribbing at the cuffs for a truly '80s look, and the Miller Lite Athletic Club emblem on the front for $80. Also in the collection are the snapback hat in navy ($35), a navy windbreaker (because you can't have a throwback line without a windbreaker) for $100, sweats, and a 100% polyester unisex satin navy jacket ($95) to cap off the look. It can't get much more '80s than this.

Read more
This incredible chronograph watch just debuted, and you’re going to love it
This luxury watch from Bravur is a stunner
Bravur La Crosa Rosa III

If you're a fan of luxury watches, you may want to take a deep breath before you continue. Bravur, the Swedish watchmaker and cycling enthusiast, just dropped their newest model, The La Corsa Rosa model III, and it's as stunning as you'd come to expect from the manufacturer. The founders, with all their watches, pay homage to The Grand Tour—La Corsa Rosa (nickname for Giro d’Italia), La Grande Boucle (referring to the Tour de France), and La Vuelta (or Vuelta a España)—three of the biggest, most historic bike races in the world. Each watch is hand built in Båstad, Sweden, and the detail and style are nothing short of perfection.

The La Corsa Rosa model III
The new model was inspired by the Giro d'Italia, which is the first Grand Tour of the year. It has a case diameter of 38.2 mm, both beautiful and weighted thoughtfully. The case, made from 316L stainless steel, has been treated with a matte black ceramic coating. The sandwich dial has gorgeous pink accents, an homage to the leader's jersey of the race. Additionally, the tricolor on the sub-dial is a reference to the blue climber's jersey and the purple sprinter's jersey, worn by the rider with the most points in the mountains and sprinters classification.

Read more