Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage

Lancia and Eberhard & Co. launch HF luxury watch honoring iconic racing legacy

By Triston Brewer Published July 3, 2025 2:45 AM

The 'High Fidelity' timepiece up close — Stellantis

Bringing together the finest in Italian design and Swiss watchmaking mastery, Lancia and Eberhard & Co. have teamed up to create the Lancia HF (‘High Fidelity’) luxury watch — a striking timepiece that revels in the brand’s iconic motorsport history. The collaboration marks another milestone in Lancia’s resurgence, merging cutting-edge technology with timeless racing heritage.

Released at Lancia Design Day, the HF timepiece epitomizes the fearless spirit of the brand’s legendary High Fidelity (HF) performance badge, a symbol of speed and innovation. Eberhard & Co., a Swiss watchmaker revered since 1887, has masterfully crafted a chronograph reflecting Lancia’s dynamic aesthetic while upholding the highest standards of precision engineering.

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The limited edition release pulls out all the stops, including a sleek black dial emblazoned with the signature red HF logo and high-performance Swiss automatic movement that ensures both style and mechanical sophistication. Every detail — from the case finishing to the strap design — has been meticulously taken into consideration, echoing the dynamism of Lancia’s racing legacy. These features make it a must-have for watch collectors and car enthusiasts alike.

A collector’s dream: Bridging automotive prestige and haute horology

The Lancia HF watch is a symbol of exclusivity and craftsmanship, and with a limited release, it offers watch connoisseurs the opportunity to own a future classic honoring Eberhard & Co.’s horological mastery as well as Lancia’s storied past. This partnership stands as a testament to Lancia’s commitment to reinventing its premium identity with heritage luxury brands. Through collaboration with Eberhard & Co., Lancia reaffirms its reputation as a brand valuing innovation and performance – qualities which resonate with discerning collectors.

Own a piece of racing history

For those who appreciate the intersection of speed and sophistication, the Lancia HF luxury watch is a rare opportunity to own a tangible piece of motorsport legacy. Meticulously crafted in Swiss workshops, this timepiece is a testament to the enduring allure of racing heritage and fine watchmaking—a true masterpiece for the wrist. For serious watch collectors looking to expand their collections, the time is now to add an impressive timepiece with an impressive reputation.

Triston Brewer is a journalist, creative director, fashionisto, and jetsetting digital bon vivant. Brace yourself!

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Fashion & Style

Tissot celebrates swiss heritage with Jungfraubahn Alpine railway collaboration

Alpine tribute: Tissot's jungfraubahn partnership celebrates swiss railway heritage

Tissot PR 100 Jungfraubahn

Tissot shows respect for Switzerland's mountain past by working with Jungfraubahn, a well-known cogwheel railway that takes people to the highest train station in the Bernese Alps. The partnership makes five special watches that show the blend of Swiss exact building, mountain grandeur, and watch skill.
The group of watches focuses on two models: the Tissot PR 100 Jungfraubahn and the T-Touch Connect Sport Jungfraubahn. Each watch shows different parts of the mountain railway trip. Snow-covered peaks, trains that run on time, and well-made watches show what Switzerland offers. This cooperation feels right for showing national identity.
The PR 100 Jungfraubahn comes in two sizes, with 40mm and 34mm cases—this makes them good for many wrist sizes while keeping the watch's usual shape. Two different color choices offer looks that show different mountain moods and train design elements.
One version has a dark blue face with nickel minute and hour hands, plus a yellow second hand that points to the Jungfraubahn train's distinct colors. That color mix makes a clear link to the railway trip while keeping the face easy to read—this is important for Swiss exact timekeeping.
The other design has a silver sun-ray face with blue hands. These colors aim to show the clear difference between clean mountain snow and bright mountain sky. This color scheme catches the look of high places and also makes sure you can read the watch in different light.
Both versions have fine Jungfrau mountain carvings right on the watch face. These turn mountain places into art on the watch. Such details add interesting textures and honor the specific mountain area that led to the teamwork.
The words "Jungfrau - Top of Europe" on the back of the case make the watches special. They connect the watches to this respected Swiss place. This writing changes each watch into a real tribute, not just a usual special edition.
The T-Touch Connect Sport Jungfraubahn extends the cooperation into smartwatches, though specific facts about it remain unclear. That addition shows that Tissot wants to respect old railway history through both classic and new watch styles.
The partnership shows how Swiss brands can work together well to celebrate shared culture. They also make products that sell and appeal to people in Switzerland and other countries. The railway is known for being exact and dependable, which fits well with Tissot's Swiss-made quality rules.
These special watches show the charm of mountain travel and respect the building success that makes Switzerland's mountain railways possible. This makes watches that show both nature's beauty and human cleverness.

Fashion & Style

How microbrands are quietly revolutionizing the watch world

How microbrand watches are carving a niche in the luxury timepiece market

A row of four luxury watches.

For generations, Rolex, Cartier, and Breitling have been industry leaders in the luxury watch market, their dominance and legacies revered within and outside of the horological community. Over the last few decades, a slew of notable microbrand watches have recently risen in prominence, each offering premium craftsmanship and limited edition exclusivity that has earned high marks from experts and consumers alike.

While these indie brands may not possess the heritage of the usual suspects in the luxury watch market, what they have done is create dynamic designs that have resonated with a dedicated fan base. We are currently in the midst of a microbrand revolution, and here, we break down how microbrands are quietly revolutionizing the watch world in their own singular way. In this deep dive, we explore the top microbrands making waves, their standout features, and whether they hold long-term value for collectors.

Fashion & Style

Breitling unveils updated Superocean Heritage with Hawaiian surf inspiration

Wave rider: Breitling's superocean heritage update celebrates hawaiian surf heritage with kelly slater

Breitling superocean sea watch

Breitling refreshes its Superocean Heritage collection for the first time since 2017, introducing updated sizes, the new B31 manufacture movement, and a limited edition created in collaboration with surfing legend Kelly Slater. This revision balances vintage 1950s style with modern elegance and pays tribute to Hawaiian surf culture through special partnerships.

The Superocean Heritage line originally launched in 1957 as Breitling’s dive watch, combining stylish design with underwater capability. Early models like the Ref. 1004 time-only and Ref. 807 chronograph featured spear and arrow hands, anodized rotating bezels, and compact proportions—appealing to those who valued both aesthetics and function.