Skip to main content

Kinfolk’s Double Bunny Trucker Jacket Is The Denim Jacket You Never Knew You Needed

Originally founded in 2008 as a bicycle company, Kinfolk has since expanded into clothing, home and lifestyle design.

While its focus has shifted over the last decade, the brand has remained committed to innovation and quality, a priority very much apparent in the brand’s recent collaboration with Levi’s.

kinfolk_levis_denim_jk_032
Image used with permission by copyright holder

“The first conversation we had about the collaboration happened exactly a year ago,” began Keith Abrams, Managing Director of Kinfolk. “In terms of Levi’s  history and the high quality of its products, it was a perfect fit with our brand.”

Recommended Videos

“Levi’s attention to detail mirrors our own design focus,” he continued, “so the process of coming up with the Double Bunny Trucker Jacket was really seamless.”

The playful graphic of conjoined white rabbits that appears on the jacket comes from an icon used by Kinfolk on some of its earliest bicycles, dating back to the beginning of the company.

As Creative Director Jay Perie explained, “I wanted to pay tribute to Kinfolk’s birthplace by using traditional Japanese patterns while taking full advantage of Levi’s Eureka custom capabilities. The chain stitched double rabbit embroidery is Kinfolk’s iconic logo, first used as a metal shield on Kinfolk custom bicycles back in 2008.”

kinfolk_levis_denim_jk_041
Image used with permission by copyright holder

Eventually, Abrams and Perie ventured together to Levi’s Eureka Lab in San Francisco to help craft the denim that would feature the graphic, playing around with a wide range of techniques and fabrications before landing on the final product.

“It was a fun process and I think the finished design is really incredible,” Abrams commented. “This marks the beginning of what we hope is a long relationship with Levi’s.”

In addition to the Double Bunny Trucker Jacket, Kinfolk also recently debuted collaborations with Birvin Uniform (with a wind-resistant black parka, $700), Ink (in the form of a military jacket sporting another rabbit graphic, $460) and Cockpit USA (a bright blue aviator-style jacket, $1,400).

Cody Gohl
Former Former Digital Trends Contributor, The Manual
Cody Gohl is a Brooklyn-based writer who enjoys covering a wide range of topics, including travel, fashion, literature, LGBT…
Adidas and Mercedes-AMG F1 launch Silver Arrows fanwear collection before British Grand Prix
The Silver Arrow collection is on sale worldwide at select Adidas retailers and the Adidas website.
F1 drivers George Russell and Kimi Antonelli wearing Mercedes fan wear with a Mercedes-Benz W196 racecar.

Working with the Mercedes-AMG Petronas F1 team, Adidas launched the Silver Arrow pack, a collection of fanwear inspired by the Mercedes-Benz W196 race car. Current Mercedes F1 drivers George Russell and Kimi Antonelli posed with items from the Silver Arrow collection along with professional models.
Why celebrate the W196?

The W196 wasn't the first Silver Arrow. The first Mercedes to be called a Silver Arrow was the Mercedes W25, which debuted in 1934. However, driver Juan Fangio won the 1954 and 1955 F1 World Championships with the W196, which was among the several models referred to by the group name. The Adidas Silver Arrow collection celebrates the 70th anniversary of the W196's first F1 Championship season.

Read more
The Mirabel GMT is the sleek, functional watch built for modern explorers
The Heron Mirabel GMT: Swiss Precision Meets Affordable Luxury for Travelers
The Mirabel GMT up close

Watch lovers are innately drawn to the value and precision that a Swiss timepiece possesses, and the Heron Watches Mirabel GMT brings exceptional value and prestige at an affordable entry point. Bringing together the finest materials, true GMT function, and sleek design, it is a standout in every way – and for only $690.

Swiss precision and affordable luxury 

Read more
This Salomon collab turns the XA PRO 3D into wearable art for the trails
Salomon releases new collaborative sneaker
salomon rust trail sneaker

When it comes to a trail sneaker, you’ll want to ensure it is both functional and stylish. While a chic sneaker comes in handy for everyday use, a trail-ready sneaker should be able to keep you comfortable on any adventure. While Salomon knows how to fuse both successfully, their latest collaboration with South Korean designer J EONGL I adds another level of style and practicality to it. Inspired by the passage of time, this new collaboration comes in two colorways that perfectly capture the inspiration of eroded cliffs and fossils. Both monochromatic versions feature a sculptural style and footwear technology that’ll catch anyone’s attention on the trails or city streets. 

Salomon and J EONGL I give the XA PRO 3D a bold update

Read more