Gift Guide: Panerai Oro Rosso

Panerai watches seem to be the hot watchmaker these days for serious collectors and in the know gentleman too. We give them a thumbs up for looking good without being overly flashy. Even though the name is being bandied about heavily these days, the company has quite the history.

Founded in Florence in 1860 by Giovanni Panerai, the watches gained momentum during WWII when the Italian Navy sported them in combat. Talk about fighting style. The navy wore Panerai until 1993 when the company sought mainstream attention. Sylvester Stallone was one of the first to discover the line and word spread in Hollywood about the small run watch company.

Recently Panerai came out with Radiomir 3 Days GMY Oro Rosso. We like to simply call it their red watch. The warm tone of the red gold used to make the large case is achieved through the use of a special alloy which contains a higher percentage of copper than usual and a quantity of platinum, which helps to prevent the metal oxidizing. A brown alligator strap complements the red gold and will pair well with tweed suits or just a button down and blue jeans.

Retails for $21,300 and is available at Officine Panerai boutiques

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