While golf has long been regarded as a heritage sport that has existed for many generations, there’s a new air entering the golf space that’s ready for a new generation. With new golf tournaments and leagues popping up to deliver new entertainment on the green, golf has also become a hot spot for brands to expand into. While brands like Malbon are renowned for their modern golf approach, others like Gap are entering the space with a refreshed touch. Together, these brands have released a new collection with plenty of apparel and gone all out with the first-ever Malbon x Gap Invitational, which served as the perfect background for the product launch.
Time to the green with Gap x Malbon
The new limited-edition Gap x Malbon collection brought a 33-piece capsule to the forefront and created a one-of-a-kind product launch as a golf invitational. With celebrities and athletes participating on the golf course, the brands utilized the opportunity to showcase many of the apparel pieces you can find in the collection. Classic golf pieces like polos and hats have been updated with rugby stripes and plaids in a fun and funky mix. Five-time PGA Tour winner Jesper Parnevik is taking center stage in the campaign after personally giving the campaign his stamp of approval. Cable-knit vests and bomber jackets are also included in the collection, along with baggy shorts and utility vests. While you don’t need to be a golf professional to rock the collection, it certainly couldn’t hurt to help upgrade your golf wardrobe. As with soccer, it seems more brands are looking for a fashionable remix of classic athletic wear that appeals to a newer generation. The collection can now be found via Gap’s webstore and ranges between $18 and $138.
