Time and vision.
Vision and time.
Favre-Leuba has recently revealed its latest horological marvel – the Chief Date Royal Purple – a timepiece bringing regal aesthetics from a philosophical perspective. The first component collectors will notice from this watch is the royal purple dial which exudes a modern, understated elegance. The next standout feature is the brand’s signature dynamic approach to watchmaking, with the dial serving as a wink and nod to the nature of time, with the hourglass motif concealed at the 6 o’clock position.
Favre-Leuba’s multi-faceted approach to craftsmanship includes hour markers and sword hands dipped with Super-Luminova that enhances legibility and amplifies the dial’s rich hue. The Chief Date Royal Purple is powered by the automatic FL301 movement and offers 38 hours of power reserve with a date complication at 3 o’clock. The case back reveals the decorated rotor, engraved with Favre-Leuba’s iconic logo — a commemoration to the brand’s 280-year heritage.
The significance of the hourglass motif

Aside from its striking visuals, the hourglass motif of this edition carries substantial horological weight which will not be lost on true watch collectors. Favre-Leuba’s intent to note the passage of time in such an artistic way perfectly balances with the precision lying within. Purple is a color associated creativity and royalty, elevating this not just as a statement piece, but as the ultimate accessory. The addition of a purple leather strap takes the bold design to greater heights and with only 500 pieces available worldwide, the primary market is collectors and watch aficionados in search of Swiss craftsmanship combined with symbolism.
A conversation timepiece
The Chief Date Royal Purple delivers the aesthetics and introspection expected in a premier timepiece — an excellent model to add to any collection. For those who desire meaning and depth, the Favre-Leuba Royal Purple Chief Date combines a unique motif with understated luxury – turning time into art.