Skip to main content

Daniel Hechter Brings Effortless French Flair to Everyday Menswear

Daniel Hechter
Image used with permission by copyright holder
French designer brand Daniel Hechter is now available to U.S. consumers after an absence of several years. A surprisingly affordable “total wardrobe” (about 200 unique pieces are offered each season) designed to be effortless and easy to wear, yet flawlessly pulled together, the new fall collection launched exclusively at Macy’s in October and will expand to other outlets and retailers come spring.

The brand’s Paris-based creative director, Christophe Blondin-Péchabrier — who returned to the company nine years ago after gigs at high-end labels such as Lanvin, Kenzo, Cerruti, and Tods — recently shared the story behind Daniel Hechter’s welcome return stateside.

Daniel Hechter
Image used with permission by copyright holder

How would you describe the Daniel Hechter aesthetic?

It’s a “French smart casual” attitude, I think. And I’m talking about an attitude because I never talk about age when I think of the Daniel Hechter guy. It’s an attitude — a way of being well dressed without necessarily being in a black suit and tie.

What are some of your favorite pieces in the current collection?

I love the prints. Daniel Hechter is a lot about colors and prints. Every season we are offering two or three very strong prints which act as a sign of recognition. But what I really like is that it is all about the details. For example, one of our emblematic products is a trench coat with a removable lining, but when you look at the lining, it’s fused. It looks like a quilting. All this technology is coming from active sportswear into ready-to-wear, and it’s all about details.

Daniel Hechter
Image used with permission by copyright holder

What is the brand’s history?

It has been around for 55 years. It was created in 1962 by Daniel Hechter himself, and he wanted to bring the fashion to the streets, so it is very related to streets. It’s not a countryside or preppy heritage brand. It’s really a contemporary fashion brand, so it’s very now.

It may be contemporary but it’s not at all flashy or trendy…

No, no. It’s everyday wear. We wanted it to be pragmatic. When Daniel Hechter was creating this brand, he wanted to bring the fashion into the streets. He did not want it to be loud. He wanted it to just be right, with the right details, material, volumes, and colors at the right moment. And it’s not so easy to be right because you have to be sellable too. It’s a good balance to be reached and I think we are reaching it well.

Daniel Hechter
Image used with permission by copyright holder

What are the top pieces in the current collection — or just in general — that a man should own and wear?

A good pair of jeans, a good T-shirt — and do I mean a good one — and a good sport jacket.

And you offer all three?

Yeah, sure! But we also do formalwear and suits, which do very well. It’s a full wardrobe for any occasion. At Macy’s you’ll find the printed shirts but also more formal shirts.

Daniel Hechter
Image used with permission by copyright holder

What sets Daniel Hechter apart?

Well, it’s a quite a humble brand. We never claim fashion. It’s just about the allure and the attitude. That’s why I like this brand very much, and the product that we do, because it’s an everyday brand. It’s something that you feel comfortable with. It’s an easy piece and not an intellectual product. When you see it you don’t have to think: What am I going to wear this with?

So it will look good with everything and make you look good?

Yes!

Daniel Hechter
Image used with permission by copyright holder

What can we expect from Daniel Hechter in the future?

A lot of things, I hope. We are working on the formalwear with suits and dress shirts and the extension of the brand in the U.S. market that we already have in Europe showing the full lifestyle.

What is the general price range?

It’s very affordable designer collection. Shirts are between $75 and $120 and sport jackets reach up to $350. And the average price for outerwear is $250.

Daniel Hechter
Image used with permission by copyright holder

What else should readers of The Manual know about Daniel Hechter?

It’s an honest brand. For the price that you pay, we have the quality and the up-to-date styles and finishings. That’s why I call it honest.

Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
Apple promises software updates, AI enhancements, and a fitness focus at WWDC 2024
Apple and OpenAI's new partnership is already paying off
Apple Vision Pro screens

WWDC has traditionally been a very software-focused conference, and 2024 was no exception. Apple announced a whole bunch of new operating systems that should add extra capabilities to iPhones, iPads, and Macs.

iOS 18 is set to hit the iPhone X and more recent devices sometime this fall. It includes a total rework of several apps, including the Photos app and how calls are handled. Multiple new customization options will also be present, allowing users to easily create custom backgrounds and adjust the color of app icons. AI is also set to be deeply integrated into the system.

Read more
TaylorMade, Oliver Cabell drop limited-edition sneakers — here’s how you can get them
TaylorMade and Oliver Cabell collaborate on luxury sneakers
Oliver Cabell for TaylorMade black shoe

What do you get when you put a luxury footwear brand and a leader in sports equipment together? The ultimate limited-edition sneaker collection that will have you rushing out to buy them before your friend snaps them up and rubs them in your face. Oliver Cabell and TaylorMade have teamed up for a collaboration that has birthed two pairs of sneakers that will knock your socks off (did you like that joke?)
Oliver Cabell X TaylorMade team up

With the luxury shoe world as crowded as it is, it's hard to stand out these days, but with Oliver Cabell's artistic expertise and Taylor Made's cutting-edge technology, it's a match made in heaven that resulted in a sneaker collection that will surely stand out. Firstly, the new Oliver Cabell x TaylorMade sneakers are handcrafted in Italy, and even a complete fashion novice would know that means the quality is out of this world (or country, at least.)

Read more
The Timex Ironman gets an incredible refresh
Timex x BEAMS Ironman watch

It’s no secret that retro style is in the middle of its renaissance, and Timex is getting ready to provide us with the must-have watch of the season. Giving us a retro and modern refresh on a classic watch, Timex is giving customers the best of ‘80s fashion. For this new timepiece, Timex is teaming up with BEAMS once again to deliver a one-of-a-kind collaboration that is a must-have for collectors and wearers alike. 
Timex x BEAMS Ironman

The newest collaboration between Timex and BEAMS is all about bringing a modern flair to an iconic watch. First created in the 1980s to aid triathletes, the Ironman watch became a staple watch, partially due to its affordable price tag. The Ironman watch became more than just another athletic watch and the perfect accessory for the everyday person, thanks to Former President Bill Clinton, who famously wore the piece throughout the 1990s. 

Read more