Skip to main content

This incredible chronograph watch just debuted, and you’re going to love it

This luxury watch from Bravur is a stunner

Image used with permission by copyright holder

If you’re a fan of luxury watches, you may want to take a deep breath before you continue. Bravur, the Swedish watchmaker and cycling enthusiast, just dropped their newest model, The La Corsa Rosa model III, and it’s as stunning as you’d come to expect from the manufacturer. The founders, with all their watches, pay homage to The Grand Tour—La Corsa Rosa (nickname for Giro d’Italia), La Grande Boucle (referring to the Tour de France), and La Vuelta (or Vuelta a España)—three of the biggest, most historic bike races in the world. Each watch is hand built in Båstad, Sweden, and the detail and style are nothing short of perfection.

Bravur La Crosa Rosa III
Image used with permission by copyright holder

The La Corsa Rosa model III

The new model was inspired by the Giro d’Italia, which is the first Grand Tour of the year. It has a case diameter of 38.2 mm, both beautiful and weighted thoughtfully. The case, made from 316L stainless steel, has been treated with a matte black ceramic coating. The sandwich dial has gorgeous pink accents, an homage to the leader’s jersey of the race. Additionally, the tricolor on the sub-dial is a reference to the blue climber’s jersey and the purple sprinter’s jersey, worn by the rider with the most points in the mountains and sprinters classification.

Recommended Videos

According to the website, this watch features “3 sub-dials with a 15-minute counter, perfect for timing those intervals, a 12-hour counter, which should be enough to keep track of your riding time, and lastly, running seconds. The main secondhand in the center is a 60-second chronograph.” The watch comes with automatic winding and a power reserve of up to 62 hours, so you don’t have to worry during a long ride or race.

A little more history

Like all of the Grand Tour watches, the La Corsa Rosa III dial has an upside-down number 13 on this model on the 15-minute sub-dial, a reference to the cycling tradition that the rider with start number 13 turns their start number upside down, preventing bad luck during the race. The dial and hands on each of the three lines are distinctly different, unique to them as the three races are to each other.

From a manufacturing perspective, Bravur has its own assembly in Sweden, giving them “maximum control of the production,” creating watches that will last a lifetime. On the case back of each watch, you will see a recessed “finish line” checker pattern, a nod to their love of cycling and passion for the sport.

The cost of the watch reflects its handcrafted nature, coming in at $2,590. Keep in mind if you are ordering one outside the EU, import fees and taxes are not included. It’s a big price tag, but it comes with the luxurious look and feel that’s very much worth it.

Julie Scagell
Former Contributor
I am a freelance writer based in Minneapolis, MN. My passions include my dogs, talking about my dogs, and taking pictures of…
How to spot a true limited edition watch (and avoid overpriced hype)
The truth about limited edition watches: How brands fake exclusivity
A row of four luxury watches.

‘Limited edition’ is a term long linked with exclusivity, prestige, and rarity – in the realm of luxury timepieces, this typically comes with hefty price tags. But what if it references only the term and is merely the illusion of exclusivity? No two brands are the same, and the same applies to two limited editions. While some are actually scarce, many others are simply marketing tools used to build up hype and create an artificial demand for the item. Watch enthusiasts understand the intricacies in order to avoid purchasing exclusivity that does not exist. It is important to know thy luxury, plus when and why limited editions aren’t always rare. 

Playing the numbers game

Read more
Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage
Lancia and Eberhard & Co. launch HF luxury watch honoring iconic racing legacy
The 'High Fidelity' timepiece up close

Bringing together the finest in Italian design and Swiss watchmaking mastery, Lancia and Eberhard & Co. have teamed up to create the Lancia HF ('High Fidelity') luxury watch — a striking timepiece that revels in the brand’s iconic motorsport history. The collaboration marks another milestone in Lancia’s resurgence, merging cutting-edge technology with timeless racing heritage.

Released at Lancia Design Day, the HF timepiece epitomizes the fearless spirit of the brand’s legendary High Fidelity (HF) performance badge, a symbol of speed and innovation. Eberhard & Co., a Swiss watchmaker revered since 1887, has masterfully crafted a chronograph reflecting Lancia’s dynamic aesthetic while upholding the highest standards of precision engineering.

Read more
From regatta to deep sea: The top maritime watches for serious collectors
From regatta-ready chronographs to deep-sea divers, these five luxury watches dominate the high seas.
The Rolex Yacht Master series, up close.

When navigating high society and the open seas, possessing a luxury sailing watch becomes a statement piece that opens doors, recognized as a masterclass in engineering. There is a wide range of exceptional maritime watches on the market today, but the best sailing watches are able to impeccably combine precision tide tracking, anti-corrosive robustness, and exceptional accuracy, all while retaining an elevated look of sophistication. No matter what your current status is as a sailor, sea explorer, or collector, these luxury maritime watches from top luxury brands have been designed to make a statement. 

Rolex Yacht-Master II: The regatta chronograph

Read more