Skip to main content

Bolivares: Brand of the Americas

bolivares brand americas
Image used with permission by copyright holder
Ah, sweats. Few things could be more perfect for lounging in year-round or even sporting to work. It’s true that over the past year designers have been slimming down the traditional sweatshirt and sweatpant down so you can now wear them outside the home or gym and even pair with a blazer. Yet who hasn’t run into that situation when all you really want is one timeless but stylish piece that flies with everything, feels so comfortable that you never want to take it off, and yet isn’t so precious you don’t want to get it dirty?

Introducing Bolivares, the knitted basics brand out of New York City. Sold exclusively online, the company makes sweaters, tees, tank tops, pants and shorts, but creates them out of luxurious cottons predominantly from Peru in brilliant color for a zesty Latin twist. “Fashion’s not just about style but personality,” insists Lucho Bolivares, who founded the company in 2010 after stints in club promoting. Deciding to pursue his passion for the fashion trade, he packed his bags for South America and lived in Peru and Colombia for six months to lay the groundwork for his business and get schooled in the craft of textiles. Today, Bolivares blends South American handcrafted techniques and fabrics with his native New Yorker’s street sensibility to create something casual yet luxurious and modern in feel, with color as one of its signatures.

“I admire Alexander Wang, Phillip Lim, Yohji Yamamoto and even Marc Jacobs. These are all designers that are introducing good quality, whether it’s high-tech. But I’m just trying to do leisurewear that’s functional for the guy that’s on the move. Those are the people I’m focusing on,” the designer explains, calling sweaters his go-to niche. “You can have the same fiber and yarn for three styles, but if you have a different stitch, it can behave differently. And you’re not feeling overdressed or underdressed when you wear a sweater.” New for this season are exquisite knitted tank tops and shorts (above), printed tees in pastels, and lighter gauge knits with graphic elements inspired by New York; but as the designer hints, Bolivares will pick up more steam when it releases accessories including scarves and hats for the fall and opens its first store in Williamsburg, Brooklyn in September. Says Lucho, “I feel like we’ve all seen the same things from people. I just thought a Latin American fusion would be fresh.”

Editors' Recommendations

Tim Yap
Former Digital Trends Contributor
Contributing writer Tim Yap was born in Kuala Lumpur and lived in Hong Kong, Singapore, Vancouver and Toronto prior to moving…
Is Stitch Fix Worth it Really? Here’s What We Found
what is stitch fix mens clothing subscription 800x800 featured

Face it, gents, we are busy. We are the titans of industry; lawyers, doctors, cops, firefighters, and drivers. We endeavor to create a world for our friends and family we're happy to leave behind for them. With that kind of weight on our shoulders, shopping can go by the wayside. Subscription services are here to stay, and one of the OG's of clothing subscriptions is Stitch Fix. But is it worth it? This article will answer that question and give you all the reasons you should try it out. 

How Does Stitch Fix Work?

Read more
How To Clean and Care for Your Leather Boots
Worn in Redwing Moc Toe Boots hanging by their laces.

A good pair of leather boots protect your feet and look good doing it. They're rugged and durable but also stylish and some can even transcend from workwear into formal wear. However, that durability can make it easy to overlook the small steps necessary to maximize the lifespan of your boots. Just like your skin and hair, leather needs to be clean and moisturized to look and function its best.

We put together this easy step-by-step guide on how to clean and care for your leather boots. Even though your boots can take almost anything you can throw at them, it is important to provide the proper care for them once you get home. Following these simple steps will ensure that you and your beloved leather boots have a long and happy relationship.

Read more
The 25 Best Menswear Essentials to Buy on Amazon Right Now
Amazon Fashion

For the fashionistas, sporting something new can give a much-needed endorphin boost, and we bet you could use a menswear upgrade right now. The problem is, while working from home and during lockdowns and cold weather, in-person shopping seems like the last option we're all taking into consideration. Fortunately, buying men's clothing online is possible through our devices.

A strong contender, Amazon has recently staked a larger claim in the fashion market, and apparel shopping may never be the same. The world's largest retailer has developed dedicated men's clothing shopping channels, its own private-label collections, a try-at-home service for Prime members, and even a personal shopping service.

Read more