Awake Watches and The Dial Artist redefine luxury timepieces

Awake Watches x The Dial Artist: Where eco-luxury meets radical horological art

By Triston Brewer Published July 9, 2025 6:36 PM

Awake Watches and The Dial Artist team up in dynamic new collection — Awake Watches

Awake Watches is considered one of the industry’s watch disruptors and fittingly has entered into a collaboration with boundary-pushing creative visionary ‘The Dial Artist’ to unveil what insiders are proclaiming as one of the most visually striking watch collections of the year. This groundbreaking partnership brings together Awake’s commitment to eco-friendly luxury with The Dial Artist’s bold, experimental dial designs — resulting in watches that defy traditional watchmaking protocols while upholding Swiss precision. With only 50 pieces per design, each watch is wearable art, blending sustainability with singular expression.

The fine art of sustainable horology

The collection features upcycled marine plastic cases — each meticulously refined into premium components — prove that sustainability and luxury can coexist. Each dial is a handcrafted masterpiece employing avant-garde mixed-media techniques to create texture and depth that is stunning to the eye. The straps, crafted from eco-friendly rubber and colored with organic pigments, complete the vision. True to their mission, the manufacturing utilizes CO2-neutral standards, making these watches environmentally friendly as well as visually stunning. Powered by Swiss automatic movements with 68-hour power reserves, these watches are both technically impressive and artistically daring.

Enter a new era of eco-conscious collectibles

This collaboration goes beyond pushing boundaries by redrawing the playing field completely. For collectors in search of innovation, sustainability, and unparalleled artistry, the Awake x The Dial Artist collection stands as the future of luxury watchmaking. These are wearable statements for those who believe horology should be as progressive and precise. The revolution is set to live on wrists in the modern era.

Triston Brewer is a journalist, creative director, fashionisto, and jetsetting digital bon vivant. Brace yourself!

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Watches

Fashion & Style

Timex gives heritage chronograph a sporty summer makeover with fabric straps

Timex makes Daytona-inspired Waterbury even more affordable with fabric strap option

Timex Waterbury Heritage against white babckground

Timex has launched a sportier version of its popular Waterbury Heritage Chronograph, just months after the Daytona-inspired timepiece became a hit with budget-conscious collectors. The new Waterbury Heritage Chronograph 39mm Fabric Strap edition offers the same racing-inspired design at a more accessible $299 price point.
The updated chronograph maintains all the functional elements that made the original successful, including its rotating tachymeter bezel, sub-dials, and Daytona-inspired pushers. The 39mm stainless steel case houses a reliable Quartz Analog movement with 50-meter water resistance and mineral glass crystal protection.
Three colorway options are available: the original black and silver, black and gold, and a new racing green edition featuring black, silver, racing green, and yellow accents that nod to classic motorsport colors. The styling remains relatively minimalistic and clean for a racing chronograph, contributing to its overall appeal.
The primary difference lies in the strap configuration. Instead of the original link bracelet or leather options, all three versions now feature matching fabric straps styled to complement each colorway. These woven bands provide a more summer-ready, casual wearing experience compared to the metal bracelet.
The fabric straps offer practical advantages beyond aesthetics. They're lighter and more breathable than traditional options while maintaining security through Timex-branded buckles. As slip-through straps, the fabric covers the case back, eliminating direct metal contact with skin during hot weather conditions.
The strap change significantly alters the watch's presentation, making it considerably more casual while maintaining the chronograph's racing heritage. The 13.5mm case thickness remains unchanged, preserving the watch's proportional balance.
This fabric strap edition represents Timex's strategy of making popular designs even more accessible. While the leather strap option maintains the $299 price point, it lacks the breathability and casual appeal of the fabric alternative.
The updated chronograph continues Timex's tradition of offering Swiss-inspired designs at American prices. The Daytona-like aesthetic combined with reliable quartz movement provides an entry point into racing chronographs without the premium price tag.
All three versions are available immediately through the brand's website. The $50 price reduction from the bracelet version makes this already affordable timepiece even more attractive to budget-conscious enthusiasts.

Fashion & Style

Why the Parmigiani Fleurier PF070 deserves every watch lover’s attention

Parmigiani Fleurier Tonda PF Chronograph 40mm

In the watch business, where larger players like Rolex and Omega control attention, independent Swiss makers find it hard to get noticed. But often, smaller companies build movements that exceed their well-known rivals in technical quality. For example, Parmigiani Fleurier's new PF070 chronograph caliber is a 5Hz movement that stands out, and watch experts should be watching.
Many watch fans can list Rolex's newest items, but fewer know about the technical work operating in Parmigiani Fleurier's Tonda PF Chronograph. The PF070 shows what makes independent watchmaking different: its careful engineering, new answers, and specifications that could cause other makers to envy it.

The integrated movement advantage: Why PF070 stands apart

Fashion & Style

The Seiko Prospex 60th edition is a collector’s holy grail

This limited edition Seiko Prospex honors 60 Years of dive watch dominance

The Seiko limited edition Prospex 60th edition up clse

Seiko is a brand long respected for its precision engineering and dive watch legacy, and this year it commemorates a historic milestone with the Prospex Diver’s Watch 60th Anniversary Limited Edition. The release celebrates six decades of Seiko’s pioneering underwater technology, combining exceptional design with state-of-the-art functionality for both collectors and professional divers alike. Limited to only 1,100 pieces, this watch stands as a testament to Seiko’s ongoing commitment to innovation.

Iconic design and unmatched durability