Skip to main content
  1. Home
  2. Fashion & Style

Marketing Exec Andres Wyss Tells us How he Climbed the Luxury Ladder of NYC

Cator Sparks
By

This week, we speak with marketing executive Andres Wyss on his career and personal style.

I’m not a native New Yorker, but after spending more than 10 years traveling back and forth between here and Zurich, Switzerland, I consider this city my home.

Related Videos

I work as the Marketing Director for Select World, a global branding and content agency that offers boutique services for high-profile clients including Balenciaga, Shiseido and Nirav Modi in the luxury and beauty spaces. From our headquarters in New York, I lead Marketing and PR initiatives for the agency’s worldwide network of entrepreneurs and creatives from Los Angeles to Paris, Geneva, Hamburg, and Shanghai.

Coming from a multi-lingual background and years of international experience, I view New York City as a cultural hub and epicenter of the fashion and luxury world. When I began my career in Switzerland, I managed public relations for iconic brands such as Patrizia Pepe, Guess?, and Calvin Klein. It helped me cultivate a refined sense of storytelling, but most importantly, zero-in on New York City as the place to be if I wanted to take my career to the next level. I made my first move in the early 2000’s when I learned how to build brand value under Diane von Furstenberg. Two years later, fate brought me back to Switzerland where I had the opportunity to ride the rise of social media in fashion for the European launch of – you guessed it – a New York based denim line.

Ultimately, all roads led back to New York and I finally returned to put down roots. I’ve been at Select World for over five years, leading the agency’s global re-brand, launching its new website and revamping its social media strategy. I enjoy feeling the energy of the industry in the city and the opportunity to meet inspiring new people each and every day.

As for my personal style:

Jeans: I own only 3 pairs. They are all R13 and they age with me.
Shirts: I’m more of a t-shirt guy but if I wear a shirt, it’s probably from APC.
Pants: COS never disappoints. Their pieces blend timeless, understated and reinvented classic looks.
Suits: Daniele Alessandrini, Theory, Drykorn. Worn at weddings and important meetings.
Shoes: High tops. Nikes for sneakers, black Hugo Boss Chelsea boots for more formal occasions.
Accessories: I wear a custom ring made by my friend and jewelry designer Bliss Lau who normally caters to a female customer. A ‘Luck N Love’ necklace and “Little Mason” bracelet from Swiss brand Studio Mason. Watches finish my look – The Seiko Prospex when I want to look more casual and sporty, the Tag Heuer when I want to wear a statement piece.
Outerwear: A vintage denim jacket from Levis, a black leather jacket from R13, a black rain coat from Rains and a black winter trench coat.
Favorite cologne: Comme des Garcons Incense
Favorite app: Google Map to get where I need to go the fastest, Venmo for money exchanges amongst the dinner crew, Instagram to get inspired daily and Equinox’s app to ensure I sweat at least twice a week.
Favorite piece of technology: My iPhone but then I also love to forget it exists.
Next style/gear purchase: The Perpetuum Calendar from 3D design brand OTHR. And eventually, a car.

Editors' Recommendations

Topics
Ecoths Clothes Already Feed the Hungry and Now Ensure Fair Trade
ecoths clothes give back new line of clothing

It’s great when you can feel as good about your clothes as you look in them. Ecoths (pronounced ecos) makes menswear with a purpose: helping you look great, helping end hunger, and helping the environment. Who knew a shirt could be so powerful?

The menswear at Ecoths is simple, timeless, and highly functional, easily taking you from the trail to brunch. Their classic styles, like polos and hoodies, are all made of natural materials and offered in a variety of plaids and solids, with subtle stitching that offers a modern feel. Even their shorts with myriad pockets are slim and sophisticated, offering you storage without the cargo-short look. Many of Ecoths’ shirts even have a sewn-in microfiber cloth on the hem, ensuring that for the first time ever when you wipe your glasses or screen with the tail of your shirt, it’ll be clean.

Read more
Add Some Aloha to Your Apparel With Shirts By Avanti Designs
Avanti Designs

With Hawaiian (aka Aloha) shirts roaring back into fashion’s favor of late, Hawaii-based Avanti Designs is a brand to know. Still a family owned business, it was founded by the parents of operations manager Vincent Hui in 1991 after they migrated to The Aloha State from Hong Kong. Today the label is best known its silk or cotton printed tops, especially its Vintage Collection, which re-creates authentic prints on silk from the 1930s to the 1950s. The brand is sold at its own physical store in Waikiki, at its online shop and in numerous independent boutiques across the country.

Hui recently shared what makes Avanti Designs so appealing.

Read more
Alexandre Douzet’s Fat Dog Changed his Career Path for the Better
Alexandre Douzet and Ollie Dog

Today we speak to Alexandre Douzet, the cofounder of Ollie, the human-grade dog food brand that’s disrupting pet food industry.

I was born on the border of Alsace in France. I attended college in France at the University of Brion. After graduating, I moved to New York City and worked there for four years before going to INSEAD, a business school in France. Following graduation I returned to New York City and started Ladders, an online career services resource dedicated to advancing professionals careers. I spent three years at Ladders and through that time was trying to figure out what I wanted to do with my future.

Read more