Skip to main content
  1. Home
  2. Fashion & Style
  3. Features

Amazon’s Amazin’ In-House Brands for Guys are Making Us Very Happy

The Manual may earn a commission when you buy through links on our site.

With around 300 million people clicking away on Amazon, cardboard boxes have replaced shopping bags as a status symbol. Being the ever so savvy brand that they are, Amazon has realized its popularity in the style arena and launched three in-house brands that are making men (and their wallets) very happy. Amazon Essentials, Buttoned Down, and Goodthreads are great-looking, basic labels with incredible price points.

Here is a breakdown:

Recommended Videos

Buy Now
Since Amazon Essentials launched in February 2017, customers have provided feedback on what they want — from the fit to the fabric — to ensure these pieces are popular. Find everything from undershirts and athletic socks to polo shirts and wrinkle-free chinos.

Buy Now
Goodthreads, which rolled out in January 2017, is the J.Crew of Amazon. Find your favorite Merino sweater, a wide variety of 100-percent cotton button downs, and the perfect slim fit chinos.

Buy Now
As you would expect, Buttoned Down is all shirting all the time, with some great cashmere sweaters thrown in. We love the wide array of business and casual shirts on offer here, made from non-iron, 100-percent Supima cotton backed by an unconditional, money-back satisfaction guarantee.

All of these labels are available exclusively for Prime members, so sign up if you haven’t already. Here are our top five picks from these three great brands.

Amazon Essentials Plaid Flannel Shirt – Buy Now

Amazon Essentials Plaid Flannel Shirt
Image used with permission by copyright holder

Buy Now

Goodthreads Lambswool Cardigan – $40

Goodthreads Lambswool cardigan
Image used with permission by copyright holder

Buy Now

Button Down Cashmere Turtleneck – $99

Button Down Cashmere Turtleneck
Image used with permission by copyright holder

Buy Now

Goodthreads 5-pocket Chino Pant – $30

Goodthreads 5-pocket Chino Pant
Image used with permission by copyright holder

Buy Now

Amazon Essentials Tag-Free Boxers – $17

Amazon Essentials Tag Free Boxers
Image used with permission by copyright holder

Buy Now

Cator Sparks
Former Former Digital Trends Contributor, The Manual
The Gentleman’s Guide to Groomsman Gifts
Wristwatch, Arm, Body Part

When I was a groomsman in my twenties, I was too broke for gifts. The best I could offer was a thoughtful card and a colorful toast after the wine started flowing. Youthful charm more or less excused showing up empty-handed—along with overindulging in Champagne and making passes at bridesmaids. As I approach forty, however, it’s not quite as cute. Forgoing a gift is as tacky as staring at the bride’s décolletage.

Wedding gifts are often items for the couple: coffee makers, bedding, fancy soap dispensers. But leave such boring gewgaws to great-aunts, chums of the bride’s parents, or the family dentist no one expected actually to show up. As a groomsman, you have a duty to present your stalwart pal with loot he’ll cherish. A beautiful bottle of whiskey. A handsome watch. Perhaps some art for his (gentle)man cave.

Read more
Breitling’s new Miles Davis watch is also a preview of its upcoming social club
Wristwatch, Arm, Body Part

Long before influencer partnerships existed, Miles Davis was doing unpaid brand work for Breitling just by wearing his Navitimer on stage. The watchmaker is finally returning the favor with a 500-piece tribute marking the jazz legend’s centennial.

Davis famously wore a Breitling Navitimer ref. 806 Mk5 throughout the 1960s, and this new release is built to recreate the specifics of that exact watch rather than just gesture at the era.

Read more
Zenith’s most famous chronograph line just lost its chronograph
Wristwatch, Dial, Time

Can you even call something a Chronomaster if it doesn’t have a chronograph?! Zenith thinks so — the Swiss manufacturer’s new Chronomaster Solo Sport has, for the first time in the collection’s history, absolutely no chronograph function anywhere on it.

The Chronomaster line has existed to showcase El Primero, the automatic chronograph movement Zenith launched in 1969. Its famous for its 5 Hz (36,000 vibrations per hour) high-frequency beat and its ability to time down to a tenth of a second. Every Chronomaster before this one basically built its entire identity around that stopwatch function.

Read more