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Amazon’s Amazin’ In-House Brands for Guys are Making Us Very Happy

By Cator Sparks Updated March 29, 2022

Image used with permission by copyright holder

With around 300 million people clicking away on Amazon, cardboard boxes have replaced shopping bags as a status symbol. Being the ever so savvy brand that they are, Amazon has realized its popularity in the style arena and launched three in-house brands that are making men (and their wallets) very happy. Amazon Essentials, Buttoned Down, and Goodthreads are great-looking, basic labels with incredible price points.

Here is a breakdown:

Amazon Essentials

Since Amazon Essentials launched in February 2017, customers have provided feedback on what they want — from the fit to the fabric — to ensure these pieces are popular. Find everything from undershirts and athletic socks to polo shirts and wrinkle-free chinos.

Goodthreads

Goodthreads, which rolled out in January 2017, is the J.Crew of Amazon. Find your favorite Merino sweater, a wide variety of 100-percent cotton button downs, and the perfect slim fit chinos.

Buttoned Down

As you would expect, Buttoned Down is all shirting all the time, with some great cashmere sweaters thrown in. We love the wide array of business and casual shirts on offer here, made from non-iron, 100-percent Supima cotton backed by an unconditional, money-back satisfaction guarantee.

All of these labels are available exclusively for Prime members, so sign up if you haven’t already. Here are our top five picks from these three great brands.

Amazon Essentials Plaid Flannel Shirt –
Amazon | $18

Amazon Essentials Plaid Flannel Shirt — Image used with permission by copyright holder

Amazon | $18

Goodthreads Lambswool Cardigan – $40

Goodthreads Lambswool cardigan — Image used with permission by copyright holder

Amazon | $40

Button Down Cashmere Turtleneck – $99

Button Down Cashmere Turtleneck — Image used with permission by copyright holder

Amazon | $99

Goodthreads 5-pocket Chino Pant – $30

Goodthreads 5-pocket Chino Pant — Image used with permission by copyright holder

Amazon | $30

Amazon Essentials Tag-Free Boxers – $17

Amazon Essentials Tag Free Boxers — Image used with permission by copyright holder

Amazon | $17

Former Digital Trends Contributor

Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…

Fashion & Style

This Urwerk watch might be the stealthiest watch ever made

This watch was made with pieces of an aircraft

Urwerk EMC SR-71 watch.

Enthusiasts love the unique, the bold, and the absolutely insane things watchmakers come up with. This release from Urwerk ticks all the boxes, with the EMC SR-71 its crowning achievement. Using pieces from one of the most famed aircraft to touch the sky, this EMC model is embedded with parts from the SR-71 Blackbird. This is how Dr. Roman Sperl and Jason Sarkoyan came up with the idea to put these together to create what might be known as the most phenomenal watch ever made.
Urwerk EMC-SR71 specs

Talk about a watch to make a statement — this Urwerk masterpiece soars with details that have already made it legendary in the horological world. Meaning Electronic Mechanical Control, the EMC SR-71 is a revamp of the original EMC Urwerk released in 2014. Commemorating 10 years of this gorgeous vision, only 10 pieces were crafted, making this an exclusive club.

Outdoors

This is what goes into making the perfect Timberland hiking boots

Lessons from a Hiking Boot Expert

Hiking boots standing on rocks

Getting out into the wide unknown is a pillar in our psyche. From the beginning of time, we looked out across the expanse of the wilderness with a wonder for adventure. We looked out among the trees of the forests, the peaks of the mountains, and the sands of the deserts for the first time and decided then and there that we would conquer those landscapes. Of course, we can't do it alone, and we need the right gear to reach the peaks or navigate the forests. That is where Alex Dardinski, Senior Director of Advanced Concepts and Energy for Timberland, comes in. His entire life is built around creating the perfect Timberland hiking boots to help you get out of the office, break away from the mundane life, and discover the world for yourself.

"I have always been very into the outdoors," Alex says. "And after an early career in Architecture and later Product Design, I purposefully sought out a job at a brand that enabled me to design products that matched my passion for being outside. With Timberland having such a rich outdoor lifestyle heritage, it was a natural fit."

Fashion & Style

Best Apple Watch deals: Save on the Series 9 and Ultra 2

Apple Watch Series 9 showing the double tap feature

There are a lot of great digital fitness companions out there that can really help you optimize your exercise while also not having you constantly looking at your phone. That's where a great smartwatch comes in, and if you're in the Apple ecosystem, then the Apple Watch series is the way to go, especially because Apple has one of the best smartwatches on the market in the form of the Ultra 2. That said, the Series 9 isn't that bad either, so even if you don't want to go all out for the latest tech from Apple, you have some options. Either way, whether you go for the Apple Watch Series 9 or the Apple Watch Ultra 2, we've collected some of the best Apple Watch deals we could find below.
Best Apple Watch Ultra deals
Between the Apple Watch Ultra 2 and Apple Watch Ultra, the advantages of the new model include a more powerful processor, a significant boost in screen brightness, and access to Apple's Siri even when offline, among several others. The Apple Watch Ultra remains a powerful device by today's standards, but it just can't compare to the capabilities of the Apple Watch Ultra 2. Check out the offers on both models from the Apple Watch Ultra deals that we've gathered below.

Renewed Apple Watch Ultra 2 (GPS + Cellular, 49mm) --