Skip to main content

Milan Red is a Hypercar Boasting 1,325 Horsepower and a Heart-Rate Visualizer

Milan Automotive

You’ve heard of hypercar — high-performing luxury sports cars made in limited-quantities and designed like a piece of fine art. (Some can supposedly drive upside down.) But as rare and coveted as any hypercar is, the Milan Red makes any other look like a Toyota Camry.

Milan Red, created by MILAN Automotive out of Austria, is our warm introduction to the new generation of hypercar (aka lighter and faster than we ever thought possible). The hypercar class of luxury sports models consists only of the cream of the supercar crop, earning a seat at the pantheon of the most high-sticker, low-volume production cars ever made.

Taking its name from the famous bird of prey (and not the Italian city), the Milan Red houses 1,325 horsepower and goes from zero to 100 km/h (62 mph) in exactly 2.47 seconds. Even more astounding, the Milan Red weighs only 1,300 kg (2,866 lb), meaning the car has one horsepower per kilogram, which is just as insane as it sounds.

Limited to only 99 cars, each Milan Red will have a seven-figure price tag at around €2 million (almost $2.3 million).

“Nowadays you can drive an artistic car, a high-tech-monster, a throne on four wheels — or a car that only serves one purpose: stealing everyone the show. And this is where we come into play,” says Markus Fux, CEO of MILAN Automotive. Fux is a former race driver, making his excitement level for the speed and equipment of the Milan Red right about equivalent to unwrapping a Nintendo 360 for Christmas when you were nine.

This powerful explosion is the result of the 6.2-liter V8 Quad Turbo rear drive, operating entirely without electric support and crafted by AVL, who is a supplier of Formula One racing. PANKL Racing Systems is responsible for the exclusive SLM wheel carriers, and for the first time in the history of street-legal cars, the wishbones of the Milan Red will be manufactured wholly from carbon.

And perhaps the wildest and alluring special add-on available in the Milan Red: an interior visualization of the driver’s heartbeat. Sure, it’s technically useless in terms of driving better but it makes the ride more exciting.

Outside, the body is muscular yet smooth with a hood scoop and big back haunch over the rear wheels. The backside is gorgeously detailed while the front reminds us of the flared nostrils of a horse that is getting ready to sprint and buck your ass off. At the speed of the Milan Red, you better hope you can calm her down or at least hold on to the reins.

Editors' Recommendations

Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
This extremely rare Land Rover Defender is a work of art
Firmship Defender

The Dutch company Firmship might be best known for its yachts and boats, but its design team has recently taken a spin on a different form of transport. They are looking to the land rather than the water, with a partnership with Land Rover to give a Land Rover Defender a trendy new look. The all black and white look pays homage to nautical styling, but with a modern and minimalist edge.

Firmship worked with Studio Job designer Job Smeets on the Defender, giving the car a tough lacquered exterior to handle any conditions and which has a distinctive texture of its own, similar to the lacquer found on construction equipment or public telephone boxes. In other words, it's built to be tough. But the interior has the comfy luxury you'd expect from a modern car, done in a pallet of pale grey with soft furnishings like the seats and steering wheel.

Read more
VW ID.7 Tourer flagship EV will have up to 426 mile range
Station wagons may be a tough sell in the U.S., but Europe is getting a beauty
VW ID.7 concept vehicle parked on a stone driveway with a landscaped rock wall in the background right rear three-quarter view of white car.

Volkswagen begins presales in Europe this quarter of the ID.7 Tourer, an estate car version of the VW ID.7 fastback saloon announced last fall as the VW EV flagship. In the U.S., we'd call the ID.7 saloon a sedan and the estate car a station wagon. The photos that accompany this article are of near-production vehicles, VW says.

When VW introduced the ID.7 in November 2023, the company stated it was a worldwide release, and U.S. sales would follow the initial rollout in Europe. The ID.7 Tourer is a good-looking vehicle with more visual impact than the saloon, so I hope VW also decides to sell this newer model in the U.S. Station wagons haven't sold well in the U.S. in recent years unless re-labeled as cross-over utility vehicles (CUVs) -- which could keep the Tourer from our shores.

Read more
These are the most affordable luxury cars you can get
Looking for luxury on a budget?
2024 A3 Sedan

After a few years of rampant inflation, it’s easy to believe that affordable cars are a thing of the past and luxury vehicles are well beyond the reach of the average person. But that simply isn’t the case. If you’re into nice cars with some luxury touches, you can still find a new higher-end model for under $40,000. Okay, you’re not going to get a brand-new Rolls Royce at that price, but there are plenty of vehicles from major luxury manufacturers available to you.

If you want cheap luxury, you can look towards the used car market. Luxury cars tend to depreciate quite heavily after a few years. However, a new car is also a possibility. There are some caveats. Cheap new luxury cars tend to either be smaller than more expensive models, or lack certain features that you’re likely to see on vehicles that cost a little more. However, you can still get the luxury car experience from something in a lower price bracket. That includes things like leather interiors, quality suspension, and cutting-edge driver’s aids. Here are four of the cheapest new luxury cars on the market in 2024.

Read more