Skip to main content

The Apollo IE Supercar Could Theoretically Drive Upside Down

Passion is key to understanding the rebirth of Apollo Automobil.

It’s been a while since we had heard the Apollo name. The company, formally known as Gumpert, was sold off some years ago and by all accounts, went dark. That, however, was by choice, as the new company was secretly building what they term as “the last supercar you’ll think of when the world goes autonomous and electric.” Enter the Apollo Intensa Emozione (IE).

apollo intensa emozione 4
Stephan Bauer
Stephan Bauer

For Norman Choi, the brand’s new owner, and Ryan Berris, Norman’s collaborator and the company’s operations director, the rawer the car the better. And as you can see from the pictures here, the Apollo IE is about as raw as you can get. The IE is powered by a hellion of a motor, a 6.3-liter V-12 engine with a rev limit of 9,000 rpm; and there’s no turbo or electric trickery here either. Unlike its competitors, the IE’s engine is naturally aspirated engine and good for over 800 horsepower. It’s exceptional power is then sent through a single clutch, race-bred transmission that we’ve been assured will not only deliver lightning fast shifts, but shifts with the brutality of a sledgehammer to the chest. Yes, please!

Both the chassis and body are built of carbon fiber, and even with the fire-breathing heavyweight of an engine in the middle, the car weighs just 2,755 lbs. For comparison, the Porsche 911 Turbo S, a car that can match a Bugatti Veyron to 60 mph, weighs almost 1,000 lbs more. More impressive though than its longitudinal push is that the Apollo IE has enough downforce to — theoretically, mind you — drive upside down. In fact, the only cars that compare to the IE are Le Mans prototype racecars in terms of downforce.

The Apollo IE is Norman’s personal dream car and came out exactly to his specifications. However, due to the reception he’s received, Apollo will now sell 10 other examples of the IE to customers around the world with each car carrying a starting price of $2.7 million. That eye-watering dollar figure, shouldn’t come as a surprise though when you start going through the laundry list of bespoke or race-bred parts affixed to the IE. Nor is it surprising given the anal-retentive standards that this car has been built to.

apollo intensa emozione 6
Stephan Bauer
Stephan Bauer

While the Apollo IE debuted a few months ago at an intimate gathering, the eyes of the world really haven’t been able to get a good look at the wildest hypercar to debut in recent memory. To fix that, Apollo descended on the Geneva International Motor Show. Though, instead of a static display in one of the show’s many booths where the IE would have to compete with countless other metallic exotica, Apollo slapped a license plate onto the back of the IE and drove it around the centuries-old city delighting onlookers and making us rather envious that we weren’t at the show to bask in the IE’s heart-pounding V-12 vibrato.

We really need to get behind the wheel.

Editors' Recommendations

Jonathon Klein
Former Digital Trends Contributor
Jonathon is a former contributor to The Manual. Please reach out to The Manual editorial staff with any questions or comments…
Ginetta’s Akula Supercar Is a Bloodthirsty, Street-Legal Racing Machine
2020 ginetta akula supercar geneva debut 3

Ginetta debuted its predatory 2020 Akula supercar at the Geneva Motor Show in Switzerland (March 7-11) and it drew crowds like blood in shark-infested water. The Ginetta Akula pulls its design from the aerodynamics of race cars, becoming a chopped-and-screwed, street-legal 200-mph track machine.

It will be the “flagship road car” for the U.K.-based boutique automaker, which has kept its name quiet from the general public since its founding in 1958. If Ginetta doesn’t ring the same supercar bells that McLaren, Apollo, and Aston Martin do, that’s because the brand is too cool for most of us, as it's been focused on racing-specific Le Mans-type equipment for the majority of its existence.

Read more
We love this handsome van-life wood paneling, and it’s sustainable too
Lightweight, durable, and eco-friendly, Garnica paneling might be the very best wood for your van life build
Luxury vanlife build using Garnica lightweight poplar wood paneling.

If there's one thing the modern van life movement taught us, it's that living in your car doesn't have to feel like living in your car. The design of today's best custom campervans resembles many luxury studio apartments with high-end materials, finishes, and fixtures throughout. If you're building out your own custom campervan (or even daydreaming about it), you know that few choices can make as much of an impact as investing in good wood for your interior. If you're planning to spend months or longer on the road in your van, you're going to be looking at the walls and floors of your vehicle a lot. So why not invest in paneling you love? That's where Garnica comes in.

Upgrade the look of your van with Garnica's lightweight poplar paneling
The Spain-based company produces some of the lightest, most handsome, and most sustainable paneling that's perfect for RVs, campers, and campervans. Its poplar plywood paneling is available in four varieties: Efficiency, Performance, Ultralight, and Ultralight HPL. Each option is purpose-built with a particular goal in mind. If you're looking for budget-friendly, the Efficiency is your man. For weight-conscious setups (which is most van life builds), the Ultralight and Ultralight HPL are the way to go. If money is no object, the Performance line is Garnica's most premium paneling option.

Read more
We drove the new Kia EV9: 5 things we love (and 2 we don’t)
The best and worst things about the Kia EV9
Kia EV9

Kia EV9 front Kia / Kia

When Kia approached us to fly out to California's beautiful Napa Valley to get our hands on their new all-electric EV9 SUV and see what it could do up close and personal, we booked our flight faster than the time it took to uncork our favorite bottle of cabernet to celebrate the occasion.

Read more