The Apollo IE Supercar Could Theoretically Drive Upside Down

Passion is key to understanding the rebirth of Apollo Automobil.

It’s been a while since we had heard the Apollo name. The company, formally known as Gumpert, was sold off some years ago and by all accounts, went dark. That, however, was by choice, as the new company was secretly building what they term as “the last supercar you’ll think of when the world goes autonomous and electric.” Enter the Apollo Intensa Emozione (IE).

apollo intensa emozione 4
Stephan Bauer
Stephan Bauer

For Norman Choi, the brand’s new owner, and Ryan Berris, Norman’s collaborator and the company’s operations director, the rawer the car the better. And as you can see from the pictures here, the Apollo IE is about as raw as you can get. The IE is powered by a hellion of a motor, a 6.3-liter V-12 engine with a rev limit of 9,000 rpm; and there’s no turbo or electric trickery here either. Unlike its competitors, the IE’s engine is naturally aspirated engine and good for over 800 horsepower. It’s exceptional power is then sent through a single clutch, race-bred transmission that we’ve been assured will not only deliver lightning fast shifts, but shifts with the brutality of a sledgehammer to the chest. Yes, please!

Both the chassis and body are built of carbon fiber, and even with the fire-breathing heavyweight of an engine in the middle, the car weighs just 2,755 lbs. For comparison, the Porsche 911 Turbo S, a car that can match a Bugatti Veyron to 60 mph, weighs almost 1,000 lbs more. More impressive though than its longitudinal push is that the Apollo IE has enough downforce to — theoretically, mind you — drive upside down. In fact, the only cars that compare to the IE are Le Mans prototype racecars in terms of downforce.

The Apollo IE is Norman’s personal dream car and came out exactly to his specifications. However, due to the reception he’s received, Apollo will now sell 10 other examples of the IE to customers around the world with each car carrying a starting price of $2.7 million. That eye-watering dollar figure, shouldn’t come as a surprise though when you start going through the laundry list of bespoke or race-bred parts affixed to the IE. Nor is it surprising given the anal-retentive standards that this car has been built to.

apollo intensa emozione 6
Stephan Bauer
Stephan Bauer

While the Apollo IE debuted a few months ago at an intimate gathering, the eyes of the world really haven’t been able to get a good look at the wildest hypercar to debut in recent memory. To fix that, Apollo descended on the Geneva International Motor Show. Though, instead of a static display in one of the show’s many booths where the IE would have to compete with countless other metallic exotica, Apollo slapped a license plate onto the back of the IE and drove it around the centuries-old city delighting onlookers and making us rather envious that we weren’t at the show to bask in the IE’s heart-pounding V-12 vibrato.

We really need to get behind the wheel.


Jaguar’s Newest F-Type is Rally Car Begging to Go Off Road

Jaguar XK 120 (left) and the rally-ready Jaguar F-Type (right). Dirt is a special substance. It can be both soft and hard. Dirty and clean. And when you’re flying across a section of dirt road in a specially outfitted rally car, it can be…

Beards, Booze, and Bacon: Interview with Mario Andretti

The Manual's podcast host got a chance to interview Mario Andretti. And ride in a race car. No big deal.
Food & Drink

Top Poppers: The Best Popcorn Makers for Your At-Home Enjoyment

What’re you waiting for? Get things poppin’ with our favorite popcorn makers

5 Best Beginner Motorcycles for Aspiring Riders

Our top picks will have you grinning from ear to ear, seeing the sights, carving canyon corners, and doing so on a relatively respectable budget, but also keep you safe.

Hyper-Sub Is an Insane Navy-Approved Speedboat-Submarine and We Want One

Because jetpacks and flying cars are so last month.

Britain’s Legendary Morgan Motor Company Announces ‘110 Anniversary’ Lineup

Experience "the nearest thing to flying without leaving the ground."

Porsche GT2 RS MR Destroys Lamborghini’s Record on the ‘Ring

Porsche's ballsiest 911 ever shaved another four seconds off its lap time to re-take the title of "King of the 'Ring."

McLaren Reintroduces a Three-Seater Supercar with the Speedtail

Now you and your two best friends can hit 186 mph in 12.8 seconds together.

Aston Martin Wants Its Flying Car Concept to Be Your New Commuter

"Air travel will be a crucial part in the future of transportation ... We need to look at alternative solutions to reduce congestion, cut pollution, and improve mobility.”

Aprilia Teases a 217-Horsepower Superbike Dubbed the RSV4 1100

The horsepower wars we’ve seen take root in the automotive world have spread to the motorcycle realm. Case in point: the Aprilia RSV4 1100.

Harley-Davidson Wants to Harness Lightning with the Production LiveWire

If Harley-Davidson wants LiveWire to be a success, not only does it need to drive well, but it needs to be priced so the next generation of riders can afford it.

Dodge Unleashes a 1,000-Horsepower Stampede Called the Hellephant

Dodge's new crate engine was designed to be a fairly plug-and-play kit.

How to Maximize Your Mini-Moon

Though far less tedious than orchestrating a honeymoon (while also planning a wedding), a mini-moon does require a bit of planning. Here are some ideas to get you started.

Every Kid at Heart Needs This Hot Wheels Coffee Table Book

Three hundred pages of Hot Wheels history and a personal homage from Mario Andretti make up this new tome.