Skip to main content

Hyundai and Amazon team up for online car sales (and no, you can’t get your car via Prime)

Hyundai and Amazon just made it super easy to buy a new car

2024 Hyundai Ioniq 6 parked outside.
Hyundai / Hyundai

If you shop on Amazon for guitar strings, luggage, and electronics, how do you feel about buying your next car on the mega e-commerce platform? At the 2023 Los Angeles Auto Show, Amazon and Hyundai Motor Company jointly announced an online sales collaboration beginning in 2024. Other car brands come later, but Hyundai will be the first brand you can buy on Amazon.

The new strategic partnership has three facets: online vehicle sales, cloud services, and integrating Alexa in future Hyundais. Amazon will begin online sales of Hyundai models on Amazon Web Services (AWS) will be Hyundai’s preferred provider of cloud services for the vehicle manufacturer’s digital transformation. The two companies will work together to integrate Alexa voice response into Hyundai’s driver infotainment and vehicle management system.

Find my car

Amazon’s new partnership with Hyundai doesn’t cut out auto dealerships. Dealers will be able to list on Amazon vehicles currently available for purchase.

When potential buyers shop for new vehicles on Amazon, they can filter by location, model, trim, color, and options. If a shopper buys a listed vehicle, they can check out on Amazon and arrange pickup or delivery with the dealer. Amazon Prime members shouldn’t expect regular Prime delivery times.

When I inquired about the car purchase process, an Amazon representative told me that the dealers will choose the cars they list on Amazon and may list their entire available inventory or select vehicles. Dealers will also set haggle-free prices for the listed vehicles, with car loans offered through Hyundai’s financing division.

Other aspects of the purchase, such as service contracts and extended warranties, will be handled during the checkout process. The Amazon representative also said the plan is that cars listed on Amazon will be available for immediate delivery at the dealership. You won’t be able to order a car built to your own specifications through this program.

Amazon will not restrict online auto sales to Hyundai only, but Hyundai is the first automaker for this program. If both parties and Hyundai’s dealership networks are happy with using Amazon as a sales channel, we can expect other automobile manufacturers to follow.

Moving Hyundai to the cloud

Amazon and Hyundai also announced that Hyundai chose AWS to assist with the automaker’s transition from traditional on-premises applications to cloud services. The plan is for Hyundai to use AWS technology for all digital aspects of Hyundai’s business operations.

Research, product engineering, and customer engagement are just a few of the applications Hyundai and AWS will move to the cloud. The two companies have initiated a training and certification program to prepare Hyundai engineers to work with diverse cloud applications.

Alexa, take me home and start dinner cooking

Amazon Alexa will be the ears and voice of future Hyundai vehicles beginning in 2025. Drivers can ask Alexa questions and use spoken commands to voice-responsive in-car systems such as navigation and media players.

In addition to requesting streaming media content and adjusting the temperature in the vehicle, drivers will also be able to manage smart home devices while driving, such as smart lighting, security systems, HVAC systems, and smart appliances. In addition to providing Hyundai drivers with a matured existing digital voice assistant, the agreement with Hyundai also appears to be an opportunity for Amazon to sell Alexa-compatible smart home devices, appliances, and systems.

Editors' Recommendations

Bruce Brown
Digital Trends Contributing Editor Bruce Brown is a member of the Smart Homes and Cars teams. He also writes technology news…
As EV interest skyrockets, Tesla Model 3 dominates used car sales
The most imperfect Tesla is the perfect EV for many first-time buyers
Tesla Model S side profile from front end parked in front of mountains with a blue sky.

Tesla has absolutely dominated new EV sales for a long time, and a recent study shows the maker of electric cars is also the leading choice when it comes to used EVs. Four “types” of Tesla made it into the top ten EV searches on CarMax during February. The top two spots of that top ten list were occupied by the Tesla Model 3 and Tesla Model Y, respectively.

Despite being “used,” the Teslas in question don’t seem to have depreciated much. A used Tesla Model 3 sold for an average of $37,000 -- just $3,000 less than its MSRP when new. On average, the used Tesla Model Y sold for around $100 more than its MSRP when new. Carmax claims its Model Ys were going for $47,804.

Read more
Study: People are giving up popular cars (like the Toyota Tacoma and Honda Civic) for EVs like the Tesla Model 3
This shows Toyota is really behind on selling EVs
ChargePoint Home Flex EV charging station charging a white Tesla in a garage.

While many people of a certain age were led to believe that the future is made up of flying DeLoreans, it turns out that we might not need a flux capacitor after all. As it turns out, the future is here, and it is powered by electricity. Unfortunately for many companies like Toyota, this new age wave of the future capsizes many of their gas-powered sales, making many executives exclaim, "Great Scott!"

Tesla owns four of the top ten spots for used EVs
According to a new study by CarMax, from February 2022 to February 2023, search volume for terms containing "electric" increased twofold. Beyond that, a survey conducted by the Pew Research Center in May 2022 found that 42% of Americans say they would be very or somewhat likely to seriously consider an electric vehicle for their next car. Unsurprisingly, the spike in interest in electric cars coincided with the jump in gas prices from $3.54 to $4.20 from February to March of 2022. Despite whatever changes the future has in store, it seems people still want to hold on to their hard-earned money.

Read more
The best PHEV SUVs you can get right now (and we have a surprise favorite)
The most exciting thing to happen to SUVs in years
front end angle of 2024 BMW X5 xDrive50e PHEV parked in a white studio.

Plugin Hybrid (PHEV) SUVs just make sense -- a basic, gas-powered SUV is a fantastic vehicle concept, offering off-road capabilities, tons of cargo space, towing potential, and arguably a greater degree of safety than other vehicle classes. However, there is a glaring downside in the form of fuel economy. SUVs tend to guzzle gas, which isn’t ideal in these environmentally conscious times and can also be a major turn-off for the cost-conscious driver.

But the fuel economy drastically improves if you slap a hybrid powertrain in one. A PHEV goes even further, giving you the option to use your SUV as a pure electric vehicle over short distances. In addition to the improved fuel economy, the electric motor also improves performance -- adding some bonus torque and a little extra horsepower in many cases.

Read more