Skip to main content

Stop What You’re Doing and Customize Your Dream Land Rover Defender

Arkonik Land Rover
Arkonik is driven by a single goal: keeping Land Rover Defenders alive and well through handmade restoration, modernization, and customization.

Over the last decade, the Arkonik team has traveled all over Europe looking for these timeless and seminal machines to rehabilitate and resell to in North America (yes, these puppies will get pass customs). Founded in 2007, the England-based company has since become specialists in the trade with three unique options.

Arkonik Land Rover
Arkonik/Facebook Arkonik/Facebook

The Arkonik’s Origins collection offers both the two-door, short-wheelbase Defender 90 and the bigger, stout-hearted Defender 110. A special line of Editions is “extensive back catalogue,” according to the company. Via the Bespoke option, you can completely customize the Defender 90 or 110 you’ve always fancied and pile on some additions to make the vehicle truly yours.

The best part? Even if you aren’t in the market for a new car — the Defender 90 and Defender 110 start out at $99,999 and $110,000, respectively  — you can still play with the Origins online tool and virtually build your dream Land Rover.

Arkonik Land Rover
Arkonik/Facebook Arkonik/Facebook

First, it’s time for the basics. You can pick from a selection of exterior paint colors, interiors, tires, rims, grilles, bumpers — you name it, and Arkonik has options.

The comes the fun stuff. Arkonik also provides a plethora of amenities that can turn your desired Defender into reality, from Front Runner roof racks for easy gear transportation to fully loaded off-road kits for adventure into the wild. The customization process allows you to craft a Land Rover that best suits you and your lifestyle (or dreams).

Arkonik Land Rover
Arkonik/Facebook Arkonik/Facebook

Other add-ons include storage space, bespoke interiors, modernized driver technology, and performance upgrades — for extra moolah, of course. But you can’t price on nostalgia with contemporary flare, can you?

If you’re serious about snagging one of these custom jobs, get started now, because Arkonik has a turnover time of about 16 months.

Feature image courtesy of Arkonik/Facebook.

Bryan Holt
Former Digital Trends Contributor
Bryan Holt is a writer, editor, designer, and multimedia storyteller based in Portland, Oregon. He is a graduate from the…
We tried GM’s Super Cruise handsfree driving tech – here’s what we think
Super Cruise is one of the more advanced self driving systems
GM Super Cruise active light wheel

While not fully autonomous, Level 2 self driving is becoming more common with many manufacturers having their own systems. GM is one of those manufacturers, and its “Super Cruise” system claims to be the most extensive one available in the United States at the moment.

Like other Level 2 systems, Super Cruise allows drivers to take their hands off the wheel on designated stretches of road and let the vehicle do its thing. As with other systems, Super Cruise will pop up a notification when you can activate it. When it's running, the top of your wheel will go green. If you see it flash red, then it's time to take control of the vehicle.

Read more
Vintage Chevy Corvette buyer’s guide: Everything you need to know
What you need to know about old corvettes
1969 Chevy Corvette parked showing the front of the car

Having just returned from WWII, some of General Motors' design team were awestruck by the plethora of two-seat sports cars running rampant overseas and decided to try their hands at an American version. Though attractive, Chevrolet's Corvette was anything but an instant success. The new Corvette remained essentially unchanged in its first two years, but since Ford had also been concurrently working on their own two-seat roadster called the Thunderbird, things began to change quickly starting in 1955.

Chevy's new sports car had good looks but paled compared to the stunning mid-1950s T-Birds. However, General Motors paid attention to what customers wanted and polished its newfound diamond in the rough to become not only one of the best-selling two-seaters in history but also the longest-running domestic badge in the United States.

Read more
Audi RS 6 Avant GT limited edition honors Audi 90 quattro IMSA GTO racing car
Audi honors IMSA GTO racing car
2025 Audi RS 6 Avant GT in Nardo Gray driving along California coastline.

The Audi e-tron GT models are impressive, but the automaker has not abandoned ICE power. Audi launched a limited edition 2025 Audi RS 6 Avant GT in tribute to the 1989 Audi Quattro IMSA GTO race car. Audi presented the car with photos taken in California locations. The images show the new car in the two available colorways, accompanied by one of the original 1989 race cars. Audi will only sell 660 cars in this edition.
Why is Audi making a big deal about launching RS 6 Avant GT in California?

Audi released the limited-edition Audi RS 6 Avant GT in California because the car has a cult status in the U.S., Audi's second-largest market worldwide. After this first limited-edition launch, Audi plans ten more by 2026 as part of a marketing strategy to fortify the Audi brand in the North American region, which the automaker considers one of three pillars worldwide.

Read more