What do Tesla, GM, and Lincoln have in common? The most loyal car buyers, new report says

When was the last time you said, “I really love this car,” to anyone, or even yourself? Maybe it was back when you had that 1965 Mustang convertible or Chevy Corvette that got you that first date in high school. Or maybe it was when you figured out that, yes, you can actually fit a full drum set into the back of that Pontiac Trans Am WS6 to get to band practice in college. Or maybe it was just last week if you happen to own one of S&P Global Mobility’s loyalty award winners, which for 2023 include Tesla, GM, and Lincoln (yes, that Lincoln).

GM wins Overall Loyalty to Manufacturer

For 2023 GM continues its dynasty run in this category, marking its ninth consecutive win. Even more impressive than its current Tom Brady-esque run is the fact that GM has won this title 20 times out of the last 28 years.

Tesla wins Overall Loyalty to Make

Somewhat unsurprisingly, upstart Tesla rolls into this awards ceremony and cleaned up. Winning its second consecutive ‘Overall Loyalty to Make’ award, Elon Musk’s cash cow also added ‘Highest Conquest Percentage,’ ‘Alternative Powertrain Loyalty to Make,’ and ‘Ethnic Market Loyalty to Make’ awards to its stable.

Lincoln Nautilus wins Overall Loyalty to Model

Having won back-to-back awards in the ‘Luxury Mid-Size Utility segment, the Lincoln Nautilus also walked away with the inaugural ‘Loyalty to Model award for 2023. According to the report, “more than 42% of Nautilus owners returning to market for their next vehicle chose another Nautilus during the calendar year 2023.”

And the winner is …

A complete list of 2023 award winners follows:

Note: *Asterisk denotes a repeat winner from the 2022 awards.