Skip to main content

Alpinestars at Arch Motorcycle: Very “Nice Bikes”

Alpinestars, the iconic Italian motorsports apparel and gear company, just threw an epic launch party in Los Angeles on October 17.

The theme was “Nice Bike,” which is incredibly fitting for the location: Arch Motorcycles, the home of Keanu Reeves and Gard Hollinger’s company where they make state of the art motorcycles. At the party, the crowd previewed the new Spring 2017 OSCAR apparel line by Alpinestars and watched the debut of a short-film produced by, and including, motorhead Keanu Reeves. Guests also got to ogle some seriously impressive bikes.

alpinstars nice bike party aaron colton
Aaron Colton (center) explains what goes into his Garage 93 custom-build Victory Image used with permission by copyright holder

 Back in 1960s Italy (is there a cooler time or place?), Alpinestars got its start when a leather worker named Sante Mazzarolo created a boot specifically for motorcross and became a legend. Since then the company has continued to pioneer not only clothing with motorcyclists in mind, but also protective gear. Everyone from world champs to weekend warriors are dedicated Alpinestars.

aplinstars OSCAR line shoes
Image used with permission by copyright holder

 The soon-to-be released spring 2017 OSCAR apparel line is full of clothes designed with the coolest guy around in mind. It’s fashion-forward, sophisticated pieces that somehow still look at home on a motorcycle. Button downs, hoodies with a sweater feel, a gorgeous leather jacket that, if you added a cigarette and a 1951 Turismo, you’d be the picture of an iconic throwback badass. Even without all that, OSCAR is effortless cool. If you want to see the OSCAR apparel in action, Keanu Reeves sports a lot of it in the short video he produced, showing off previously unseen footage of his Arch KRGT-1. You can watch the video on repeat here.

Alpinstars OSCAR spring 2017 line
Image used with permission by copyright holder

A custom mural by famed artist Death Spray set the backdrop for some incredible motorcycles. Just a few of those on display included two custom pieces by Arch co-founder Gard Hollinger, a Harley Davidson and a BMW Café Racer; Brad Pitt’s custom Triumph Café Racer; and two motorcycles from maverick Michael “Woolie” Woolaway, a Scrappier – KTM and a AgoTT – MV Agusta that is unlike anything you’ll see for a while. It was a once in a lifetime collection of vintage, custom, and futuristic motorcycles.

arch motorcycle KRGT-1
A fan inspects the Arch KRGT-1 Image used with permission by copyright holder

 Alpinestars also launched their Instagram account, which gives you a chance to relive some great moments of the party. You can also become a part of their Instagram account by using their hashtag, #NiceBikeAlpinestars to share your bike and your story. You’ve got the passion and the motorcycle; Alpinestars can help with the clothes.

arch motorcycles hosts Alpinstars
Image used with permission by copyright holder
Elizabeth Dahl
Elizabeth Dahl is a southern girl in the heart of Los Angeles who lived far too long before learning what an incredible food…
Aston Martin unveils Palm Beach Edition DB12 Volante
Q by Aston Martin Palm Beach Edition DB12 Volante
aston martin unveils palm beach edition db12 volante  14

Aston Martin Palm Beach has joined forces with Q by Aston Martin to craft an extraordinary vehicle: the Palm Beach Edition DB12 Volante. This stunning car beautifully merges the unparalleled artistry of British craftsmanship with captivating design elements inspired by Palm Beach's vibrant lifestyle. Each aspect of this limited-edition model is meticulously designed to celebrate the charm of its surroundings while amplifying the elegance of Aston Martin’s high-performance 670 horsepower open-top Super Tourer.

The highlight of the Palm Beach Edition DB12 Volante is its striking Frosted Glass Blue exterior paint, a color that pays homage to the rich and varied blues of the Atlantic Ocean. The innovative use of glass flakes within the topcoat creates a dazzling shimmer that evokes the warm rays of the South Florida sun, making it a real head-turner on the road.

Read more
The Ford Ranger Raptor may actually be the perfect “third car”
Don't buy one for the practicality, it's built for fun.
Ford Ranger Raptor 3/4 view in snowy woods

Pickup trucks like the Ford Ranger Raptor are traditionally practical vehicles designed to perform hard work and take a bit of a beating. But in recent years, they’ve gotten larger, more luxurious, and less industrial. This has led to utility vehicles tumbling into entirely new categories, with some being decked out like borderline limousines and others kitted out for street racing.

Over the winter, I took a Ford Ranger Raptor for a spin and made an interesting discovery while doing so. It wasn’t the vehicle’s prowess as a pickup truck that snagged me—in fact, I think there are far better options in that department—but the almost childlike sense of enjoyment I got from ripping around in this ridiculous beast. I decided I would actually have one given the chance, but as more of a toy than anything else. Allow me to explain.
What is a third car anyway?

Read more
F1 fashion: limited edition movie merch and Cadillac F1 team partners with Tommy Hilfiger
F1 teamware lets fans show support for real and fictional teams
F1 Movie merch sampler.

There were two announcements related to F1 teamware this week, both related to F1 teams that aren't in the 2025 season. Teamware is a big deal with Formula 1 racing fans who show their support by wearing team colors at Grand Prix races worldwide, where grandstands are packed with spectators sporting hats, shirts, and all manner of apparel in Ferrari red, Red Bull blue, and McLaren orange. Mixing media and reality, building on the trend, F1 recently started selling limited edition apparel with the APXGP logo of the fictional F1 team in F1 The Movie,  due to launch later this month.

In a related note, fashion brand Tommy Hilfiger announced on X a new apparel partnership with the upcoming 2026 Cadillac F1 team. Hilfiger has a long history of partnering with F1 teams.
Limited edition merch from F1 The Movie

Read more