Whether you’re an old school ripper or a weekend warrior just looking to the shred the gnar, the one thing that binds veterans and newbies alike is the allure of gear. While we may all have that signature piece that remains a part of our seasonal kit, not a single shredder can avoid scanning the endless sites and magazines touting the latest and greatest.
Here are some of the best snowboarding brands shredding fresh pow (or groomed slopes) in style this season. We’ve also included our top men’s gear picks for boards, bindings, goggles, apparel, and everything in between.
Founded in 1977, Burton has become synonymous with innovation, sustainability, and the sport itself. The brand is also one of the few that can outfit a rider from head-to-toe. Considered by most to be the godfather of snowboarding, Jake Burton founded the iconic brand in Vermont where it remains headquartered today.
Best Burton Gear:
- Deep Thinker Snowboard
- Photon Boa Snowboard Boot
- Portal Jacket
- Reserve Bib Pant
- Tribute Pullover Fleece
- Tribute Fleece Pant
Headquartered in Minturn, Colorado, Weston Backcountry is no stranger to making award-winning boards. While it’s a relative newcomer to the industry, the brand committed to creating unique designs that have racked up numerous accolades in recent years.
Best Weston Backcountry gear:
While only the most die-hard riders might recognize the Mervin name, the brands of Lib Tech, Gnu, Bent Metal Binding Works, and Roxy Snowboards (women’s boards) are all manufactured under this umbrella. Snowboarders Pete Saari and Mike Olson founded Mervin Manufacturing in 1977 and continue to design and produce all of their products in the United States.
Best Mervin Manufacturing gear:
- Lib Tech T.Rice Orca Snowboard
- Gnu Super Progressive Air Machine Snowboard
- Bent Metal Transfer Bindings
Beginning with just four models in 1992, RIDE emerged on the scene with a vision to create a company and a brand “for the people.” Since its inception, the brand has expanded to include outerwear, bindings, boots, and bags. Having recently relocated to Seattle, Washington, and expanded to a new facility in Asia, RIDE has remained true to its original vision while becoming an industry leader.
Best RIDE gear:
In 1978, David Jacobs, former member of the Canadian National Ski Team, began a small mail-order business in his Colorado home. Fast forward 40 years and the brand still possesses one of the most iconic logos on the slopes. What began as a ski sweater company has now evolved to include all forms of ski apparel and accessories, including race suits.
Featured Spyder apparel:
For more than 50 years, The North Face has been a staple in the expedition and lifestyle space. Named after the coldest and most unforgiving side of a mountain, the brand began adding skiwear to its offerings during the early 1980s. The “Never Stop Exploring” slogan personifies the company’s commitment to pushing the limits of innovation and design.
Best The North Face apparel:
This industry-leading brand is no stranger to making quality gear and its commitment to the environment is unparalleled. No winter snow sports roundup would be complete without Patagonia and the environmentally friendly story behind this season’s lineup: Approximately 80-percent of the collection is made with recycled fabrics, thus diverting 215,000 pounds of factory scraps and plastic bottles from the waste stream.
Best Patagonia apparel:
Founded in 1969, Quiksilver has become a staple of both surf and snow around the globe. In addition to its well-loved boardshorts, the brand crafts premium lifestyle apparel, wetsuits, and snowsports outerwear. Since 2012, the company has recycled more than 100 million plastic bottles that have been reused within its product lines.
Best Quiksilver gear:
Founded in 1979 in Hawaii and now located at the base of Mount Hood in Oregon, Dakine provides a diverse offering in the way of backpacks, travel bags, outerwear, apparel, and accessories. While it has enjoyed success as an alternative sporting brand, Dakine caters to a wide range of activities, including surfing, skateboarding, skiing, and of course, snowboarding.
Best Dakine gear:
- Team Mission Pro 32L Backpack
- Continental GORE-TEX Mitt
- Clark Anorak Jacket
- Stoker GORE-TEX 3L Bib Pants
Sweet Protection was born in 1988 in the country of Norway which, at the time, still prohibited the sport of skateboarding as it was thought to be too dangerous by the government. As kids, its founders created their own boards to skirt the ban. Today, the ban has been lifted but the brand still stands behind the same mantra that was first conceived for a school paper — “stronger, lighter, better” — to create the best protection available.
Best Sweet Protection gear:
In 1965, orthodontist Dr. Bob Smith created the first sealed thermal lens and breathable vent foam goggles. For more than 50 years, SMITH has been pushing the envelope of innovation in eyewear and helmets. With other innovative firsts, like interchangeable lenses and improved helmet technology, the company remains committed to creating the best products possible.
Best SMITH Optic gear:
Founded in Southern California in 1994, SPY is one of the oldest independent action sports eyewear manufacturers. The brand celebrates its 25th anniversary in 2019 and continues to lead the market in producing the highest quality goggles, sunglasses, and prescription frames.
Best SPY goggles:
Since its founding in 2005, POC has become a world leader in head protection. The Swedish company first began with the quest of reducing the force transmitted to the brain and body in ski accidents. The company has since expanded its offerings to include helmets, goggles, sunglasses, and body armor for snowsports and cycling.
Best POC gear:
If you don’t have proof that you nailed that rail or pushed your limits on a challenging new run, did it really happen? The GoPro HERO7 features HyperSmooth image stabilization and live streaming capabilities. Don’t miss a single second of the action this season whether it’s mounted to your helmet, board, wrist, or chest.
Best GoPro product:
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