Skip to main content
  1. Home
  2. Grooming
  3. Evergreens

Get Your Grooming Tips from Italian Master Barber, Gian Antonio Pisterzi

Master barber Gian Antonio Pisterzi’s interest in grooming started early, when, as a child, he would accompany his grandfather to the local barbershop.

A few years later at the tender age of eight, the barber shop hired Pisterzi to do small jobs. At 19, he began to work at Enzo Belfiore’s Afrodite Salon in Rome. Then, in 2011 Pisterzi started at Dolce & Gabbana’s barbershop, giving Domenico Dolce weekly shaves. Acqua di Parma then named him their worldwide master barber. In 2015, Pisterzi opened the first Gian Antonio Pisterzi barber shop at Via Montenapoleone in Milan.

Pisterzi
Image used with permission by copyright holder

Pisterzi just made his debut stateside at the first Gian Antonio Pisterzi barber shop in New York, situated on the Club 55 level of Cipriani Wall Street, where visitors can receive a shave that combines old world charm with contemporary styling. The Manual quizzed Pisterzi on the differences between Italian and American grooming, how to maintain a beard in between barber shop visits, and how to take care of your hair before you need your next cut.

Recommended Videos

What are the differences between grooming in Italy and the U.S.?

Between Italy and the U.S., I don’t see many differences in grooming; it’s fun to care for Italian and US customers, both are wonderful. The only difference I will say is Italians are more particular and attune to details – like myself – whereas Americans are more fluid and open to my ideas and interpretation of what suits them best.

When I first came to the U.S., I saw a void in tailored and personalized services; everyone had the same haircut or beard shape and barbershops serviced clients as fast as possible without much attention to small but impactful details. My mission here is to educate people, that with the right cut or beard shape, any man can make the perfect impression whether it be on a date, at a meeting or interview.

What are tips for keeping up your beard in between barbershop visits?

It’s very important to keep the beard moisturized and clean.

  1. Wash once every two days with a beard shampoo, not hair shampoo or body wash
  2. Apply a beard conditioner then rinse
  3. Once dried, apply beard oil and brush with beard brush or comb

Using beard-specific products is equally important because facial hair is coarser, stronger than regular hair; the wrong product can cause skin irritations or frizz in the beard.

Pisterzi
Image used with permission by copyright holder

What are tips for maintaining your haircut in between visits?

Best advice is to use specific hair products for that type of hair and wash three times a week. When drying, do not rub the hair with the towel but actually dab it dry – rubbing wet hair causes damage to the hair structure and leads to breakage. I also suggest doing a hair mask once a week, especially in between seasons when the hair is more prone to damage.  The mask helps strengthen hair and protects it from the elements – allowing hair to be its healthiest year round.

For more information or to make an appointment, visit gianantoniopisterzi.com.

Images courtesy of gianantoniopisterzi.com.

Ann Binlot
Former Digital Trends Contributor
Ann Binlot is a New York-based freelance writer who contributes to publications like The Economist, Wallpaper*, Monocle…
Dean Bell hits the road and talks men’s grooming
Hacks for the road from a celeb discovering skincare
Adult, Male, Man

Dean Bell is a guy many people know from The Bachelor and The Bachelor in Paradise. He has since updated his image as an influencer searching for adventure. That search has led him to partner with Chevron this summer in celebration of the country's 250th birthday. In addition to helping many drivers keep their engines in top shape this summer with his support of the gas, he is teaching us something he is adopting this season: Men's grooming and skincare. As he gets a little older, he is figuring out, with the help of his wife (like most of us), the importance of taking care of his skin. But how is he doing that on the road this year? And how can we learn from his experience?

That's what grooming is at the end of the day when it comes to skincare. You are basically keeping to your skin as youthful as you possibly can. - Dean Bell

Read more
Grooming is on its biggest stage with World Cup 2026
Unilever launched its largest activation focusing on grooming at the biggest sports event happening right now
Ball, Football, Soccer

We don't talk enough about men's grooming. Skincare, haircare, nails, and teeth are all important for your personal appearance and overall health. Typically, we tend to put it on the back burner while we focus our time on things with a more measurable return on time investment. Sure, we used to get away with this because guys like John Wayne, Clint Eastwood, and Paul Newman were regarded as examples of the rugged male aesthetic that didn't need the attention to moisturizing and conditioning. Nowadays, though, men like George Clooney and Brad Pitt are seen as sex symbols deep into their sixties, and it is largely thanks to skincare. Recently, if you have been watching the World Cup, you may have noticed a focus on the grooming marketing. That is because Unilever has launched its largest activation ever with a sponsorship of the FIFA World Cup 2026.

The FIFA World Cup 2026™ will be the most socially connected and inclusive tournament in our history. Football today lives in real time, in culture and on social platforms – and this tournament is designed to be experienced, shaped and shared by fans wherever they are. - Romy Gai, Chief Business Officer, FIFA

Read more
Your dad’s favorite gift may be smelling good
Olfactory NYC let's you build your own fragrance
Bottle, Cosmetics, Perfume

As Father's Day sneaks up on you (hopefully it isn't sneaking up on you since we have been putting Father's Day gift guides and articles with ideas for a few weeks here), there is a tendency to go for the old faithfuls dads seem to have always gotten. Ties. Mugs. Tools. And, of course, the always classic Old Spice cologne. The same cologne his dad got. The same cologne his grandfather got when your dad couldn't figure out what to get him. It is time to do something different. Sure, a man wants to smell good, and buying him a cologne is a great gift. But you can do it the regular way, or you can go above and beyond by letting him make his own choices (I'm not talking about a gift card). Olfactory NYC is the kind of gift your dad is looking for this year.

A deeply personal experience

Read more