A good hair day starts with a dapper cut and the right styling product — but that doesn’t necessarily mean you need to get fussy or fancy about things. A little pomade can go a long way when it comes to looking your best and feeling fresh throughout the day.
Even if you’re not much of a product guy, pomade is easy to use and very versatile. It can de-frizz loose waves, tame unruly curls, define a classic side part, texturize shorter cuts, tousle messy fringe, and keep a pompadour looking sharp.
Applying pomade is as simple. Take a dab of product, anywhere from penny- to nickel-sized, and warm it up in your palm to soften. Using your fingertips, work it evenly into your do. Start from back to front, front to back, root to tip — whatever moves your flow freely. The one thing to make sure of is even distribution and clean application to avoid clumps.
Because you’re the best readers, we’ve gathered the best pomades for men just like you. Whether you’re already a pomade pro or you’re ready to become one, make one of these your new everyday go-to.
Baxter of California Clay Pomade – $22
Featuring an amazing lightweight hold with an ideal matte finish, this water-based pomade from Baxter of California is a jack of all trades. Finding a product that has effective staying power while also leaving a matte finish is rare, so if you’re one with short or thin hair but also likes the natural look, BOC’s pomade will provide reinforcement to help keep down cowlicks, texturize shorter hair, or provide a mean part. Baxter of California also offers a cool pomade sample kit to try four of their blends and decide which is right for you.
Hanz de Fuko Modify Pomade – $20
If you’re looking for a pomade that’ll give you that slicked-back look, whether you’re on the dance floor or in the conference room, but you don’t like having a greasy texture in your ‘do, then Hanz de Fuko’s high-shine lightweight pomade should catch your eye. It holds hair strands firmly in place, but it is still water soluble, meaning it’s powerful yet muted and easy to wash out.
18.21 Man Made Pomade – $24
Not only will 18.21 Man Made’s pomade give you an exceptional all-day hold and shiny finish with easy application and wash out, it boasts the grooming brands’ signature sweet tobacco scent that’s so invigorating you’ll wear it with pride.
Brothers Artisan Oil Hair and Beard Pomade – $24
Brothers Artisan Oil offers one of the more versatile products amongst our best pomade features. Boasting a nourishing blend of natural oils, beeswax, and shea butter, this pomade is basically a beard balm that has enough hold to work on your head, with a little added conditioning and a damn pleasant buttery aroma.
Imperial Classic Pomade – $22
Imperial’s classic pomade is a stouthearted blend that provides a smooth and versatile hold that will suit all your needs, all day long. It features an effortless semi-shine so you won’t have to worry about flaky, stiff strands or reapplication, as it’s easy to restyle with water as the day progresses.
Blind Barber 90 Proof Pomade – $20
Blind Barber’s award-winning, speakeasy-era, moonshine-inspired hair paste is a strong, protein-rich pomade that will having you feeling more dapper than Don Draper. Their 90-proof pomade is also made with hops, which acts as a natural thickening agent and dandruff-fighting antiseptic.
Gaffer&Child Hair Pomade – $36
Gaffer&Child’s hair pomade is one of the more expensive picks in our best pomade round-up, but it’s for obvious reasons. This pomade doesn’t just hold a sculpt well, it also offers plenty of nourishment to go along. Gaffer&Child’s blend of organic oils promotes ample health and effective hold on every head from finer, straight hair to long, curly locks.
Article originally published by Jennifer Jones on April 15, 2016. Last updated by Bryan Holt on April 2, 2018.