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5 Natural Grooming Brands We’re Digging for Earth Day

natural grooming brands
You’ve probably already sworn off parabens, phthalates and other nasty ingredients. If not, Earth Day is as good of a time as any to jump on that bandwagon. But, here are two issues you may run into in your quest to stock up on the good stuff. There is the liberal use of the word “natural” that could mean when you flip it over that jar or tube, you’re faced with a long list of ingredients not found in nature. And then there are hippy, granola offerings that appear assembled in someone’s basement, which make you doubt the end result. To help you in your mission to green your routine and to prove natural doesn’t always equal homespun, we put together a handful of natural grooming brands that make eco look awesome.

Peet Rivko

Are you the sensitive type? Not as in emo, but rather your skin is irritable and angry. Then this super simple—in terms of both steps and ingredients—line is just the thing to soothe your pissed off skin. Adhering to hardcore EU eco standards means the formulas are actually natural. Furthering the green initiative, the brand is donating 25% of proceeds to The National Defenses Resource Council if you buy anything on Earth Day.

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Honour Essentials

What better way to get out of a morning stupor than to smear your face with coffee? But rather than up-cycling used grounds, stock up on this Costa Rican coffee oil based grooming range. Its three-step routine is chock full of the eye-opening stuff, which is sustainably grown, handpicked, and sorted on a family-owned farm.

Olivina Men

Interested in making your routine completely green? This head-to-toe line is kind to the earth and your budget so you can buy up the entire line without breaking the bank. Or check out its new multitasking additions like All-In-One Scrub and Face & Body All-In-One Cleansing Cloths for even more cost effectiveness.

F. Miller

If you like your medicine cabinet stocked with small batch, artisanal wares, then consider adding this Canadian import to your regimen. It’s free of all the crap you don’t need in your life, like GMOs, synthetic colors and unnatural preservatives, the streamlined collection, and packed with face-saving botanicals. While the unisex line can be shared with lady friends, you can keep the essential oil rich beard oil for yourself.

Susanne Kaufmann Line M


Sure, you can use Kaufmann’s regular collection, but the skincare pro specifically developed this holistic line for the unique needs of man skin. See your face is both tougher (literally, you have a thicker skin) and more sensitive due to daily exfoliation done by shaving so this tackles inflammation, protects over-exposed skin and nourishes skin sans a hint of grease.

Editors' Recommendations

The Manual Grooming Awards 2022: The Absolute Best Grooming Products for Men
The Manual Grooming Awards

Anyone who thinks skincare is light work hasn't been inside The Manual when approaching our fourth annual Grooming Awards. For the 2022 edition, we tapped four of our most experienced writers and six grooming influencers. For more than six months, they squeezed, daubed, and scrubbed their way through a cornucopia of more than 700 products. Any wobble in quality or mediocr e results when tested? Into the rubbish bin of editorial excess. With picks in hand, these grooming experts entered into a March Madness-like playoff bracket, wheedling their picks against others in a no-holds-barred, winner-take-all struggle for inclusion. But in the end, just 18 products survived, rounding out this year's list of what editors and contributors feel are the best-of-the-best skincare, hair care, and body care products that got us through a long, hard year.

All of our Grooming Award-winning products are effective, of course, but they also share a certain economy (because if 13 months of coronavirus lockdown taught us anything, it's that money sure doesn't grow inside the house). They're also relatively accessible through Nordstrom and elsewhere, and none of them require you to charter a jet to Paris. So, if you've neglected your appearance over the last year and need a reset, or just want to see what's latest and greatest in grooming, The Manual's got you covered. With Covid-19 restrictions loosening, vaccinations rolling out, and both domestic and international travel already looking promising, it's time to get out there and shine. Our carefully selected products will help you do it brighter.
The Winners

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Grooming Journals: Luke DiTella’s World-Inspired Skincare Routine
luke ditella grooming journals 0

Welcome to Grooming Journals, where we talk to men across the country about one of their most intimate daily investments: Grooming.

This week, we sit down with professional surfer turned model and overall modern-day Renaissance man, Luke DiTella. DiTella is an actor, model, brand ambassador and a motorcycle enthusiast with an extensive (and impressive) resume. From sun gazing to using all natural deodorants, we take a look at what goes into DiTella's skin care routine to keep him dapper and looking his best. DiTella will serve as a panelist for our annual Grooming Awards, which will launch on April 27. Read on to learn more about his grooming routine. 

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grooming journals anthony urbano anthonyurbanofeature

Welcome to Grooming Journals, where we talk to men across the country about one of their most intimate daily investments: Grooming.

This week NYC-based fashion and lifestyle influencer Anthony Urbano shares his conscious approach to grooming. Anthony originally started his blog Oh Antonio as a creative complement to his work as a structural engineer and 10 years later has become one of the leading male voices in the industry. Between traveling the world, creating content, exploring cultures, and passionately advocating for LGBTQ+ rights, Anthony’s grooming selects reflect his mission-driven and mindful outlook. Adding another feather to his cap, Urbano will serve as a panelist for our annual Grooming Awards, which will launch on April 27. Read on to learn more about his grooming routine. 

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