Skip to main content

Starbucks to discontinue olive-oil infused Oleato coffees

These olive-oil infused coffees weren't around long

Starbucks Oletao
Starbucks / Starbucks

Not even a year after launching nationwide in Starbucks stores, the company has announced the end of the Oleato olive oil lineup on its menu. First launched earlier this year on January 30th, these menu offerings featured Starbucks coffee infused with Partanna extra virgin olive oil, creating a unique and velvety smooth coffee experience. Some popular Oleato beverage offerings include the Oleato Caffè Latte with Oatmilk and the Oleato Golden Foam Iced Shaken Espresso. To many customers’ surprise, Starbucks CEO Brian Niccol recently announced that the company will discontinue Oleato beverages, with a slow phase-out starting in early November.

Discontinuing Oleato beverages is part of Starbucks’ new menu simplification strategy. The company’s uncomplicated operations allow it to focus more on the quality of its coffee and put more effort into its classic offerings. Starbucks also noted that its new strategy will focus on improving the store experience for employees and customers at peak times. Furthermore, the coffee chain seeks to re-establish Starbucks as a community meeting spot.

Recommended Videos

While Starbucks’ CEO announced the discontinuation of Oleato beverages for this reason, other rumors suggest these products had mixed customer reviews. While some loved the drinks, others say the high amount of fat from olive oil in the coffee caused major digestive issues. Some said these drinks weren’t worth the splurge, especially when consumed in larger beverage sizes such as grande or venti sizes. However, for those who were big fans of the Oleato coffees, this news comes as a big surprise as they haven’t even been around for one year.

Emily Caldwell
Emily is a freelance journalist with a focus on food, travel, health, and fitness content. She loves to travel to new…
Purity Coffee unveils Brazilian cold brew for home brewing
A new clean coffee blend designed specific for cold brewing
Purity Coffee Cold Brew

Health-focused coffee company, Purity Coffee, has just released its latest innovation: Cold Brew. The new Cold Brew is a single-origin Brazilian coffee, specially crafted for cold brewing at home. Purity Coffee is known for its high-end, mold-free coffee—this blend, which uses beans rich in antioxidants and prebiotic compounds. The latest cold brew blend is designed explicitly with gut health in mind, setting a new standard in health-conscious coffee. Available in whole bean or ground coffee, the new Purity Coffee Cold Brew blend is a medium-roast coffee with tasting notes of cocoa nibs and peanut butter.

The Purity Coffee Cold Brew, now available online, can be easily used with any of your favorite at-home cold brew methods. Just steep for at least 6 to 7 hours to ensure maximum flavor extraction, as well as the extraction of caffeine and antioxidants. This coffee blend, along with all products by Purity Coffee, undergoes rigorous third-party testing for mycotoxins, impurities, and other contaminants, leading to the best-tasting cup of coffee. As health-conscious coffee consumption continues to rise, coffee drinkers are increasingly paying attention to potential toxins and mold that can be present in their coffee. As a regular cold brew drinker, I'm especially excited about this new release by Purity Coffee.

Read more
Surprising ways to use ground coffee beyond your morning brew
Everything you can use ground coffee for, beyond your morning cup of joe
Coffee grounds in a plant

Perfectly described by Chris Smith, co-owner and founder of Ground Ops Roastery + Bakehouse, "The day doesn't truly begin until that first sip of coffee." Yet, according to Smith, the story of coffee extends far beyond its role as just a drink. Coffee has so many uses both inside and outside of the kitchen -- that most of us coffee drinkers fail even to acknowledge. From cooking with coffee grounds, such as in tenderizing meat, to using them as fertilizer for plants, consider these surprising uses for ground coffee.

Ground coffee uses in cooking and baking

Read more
The new brew routine: Why gut health is the future of coffee
Is your coffee good for your gut?
coffee bean

According to a recent survey by Danone America, 84% of Americans have become more interested in "functional" foods and products that support gut health. These changing wellness trends are affecting nearly every type of food and beverage product, and they've now made their way into your morning coffee mug as well. Popular coffee brand Bulletproof Coffee believes gut health is the future of coffee, adapting its product line to include science-based ingredients that transform a delicious cup of coffee into a gut-supporting beverage. I chatted with Stephanie Hoffman, Director of R&D and Quality at Bulletproof Coffee, to learn more about gut health and coffee.
Gut health in the wellness world

According to Hoffman, "Gut health has become a major focus not just in the wellness world, but in general, as people are recognizing its deep connection to energy, immunity, mood, and mental clarity." With this in mind, Bulletproof has adopted a mindset that your morning coffee should do more than wake you up.

Read more