Tahini, a creamy paste made from stone-ground sesame seeds, is popular in Middle Eastern cuisine, but it is now being stirred into cups of coffee. According to new trending data from Yelp, Tahini coffee and Tahini latte are trending in new searches across the U.S. Tahini is a staple in savory Middle Eastern dishes, but would you try it in your coffee? Google Trends data shows a recent 452% increase in search volume for Tahini Latte, signifying the rise of what could be a trending new coffee in 2025.
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Tahini coffee combines a type of coffee (usually cold brew or espresso) with tahini paste. From here, the drink can be enjoyed as is or lightly sweetened with maple or honey. Some recipes for making a Tahini Latte include topping the drink with oat or almond milk. The resulting coffee is unique, with a rich, nutty, and lightly savory flavor, unlike many sugary coffee beverages on the market. For those who enjoy Mediterranean-inspired flavors, the Tahini Latte could be the next go-to latte for a savory-focused coffee.
According to Trends expert and CEO at online discount platform Wethrift, Nick Drewe, “The popularity of Tahini coffee shows a growing interest in globally inspired and health-conscious alternatives that feel both familiar and elevated. The blend of creamy sesame with espresso offers a rich, nutty profile that aligns perfectly with today’s consumer preferences: plant-based, nutrient-dense, and low in sugar.
“This trend highlights a broader movement in food and beverage culture toward experimentation and rediscovery—the same forces that fueled the popularity of drinks like Dalgona and matcha. Tahini coffee gives consumers a way to explore exciting new flavors while still maintaining the comfort and familiarity of their daily coffee ritual,” says Drewe.
