Skip to main content

Mahia: The Little-Known Moroccan Spirit You’re Going to Love

Morocco is one of the hottest destinations these days, both literally (it’s hot!) and in its cultural allure. Your mind might wander directly towards North African spices, but the country has something much sweeter to offer. Mahia, a local drink popular among the Jewish population, wants to carve out a spot in the international spirit arena.

This eau de vie is a clear brandy made from figs or dates with the addition of aniseed. As the Moroccan Jewish community gradually moved away to countries like Israel, Canada, and The United States, Mahia’s availability and production became an unintentional secret. David and Dorit Nahmias of Nahmias et Fils are trying to spread the word.

Recommended Videos

“Prior to us releasing our Mahia, most never heard of it unless they grew up in Morocco or heard of it from their parents or grandparents (Jewish or Muslim),” said David, Master Distiller. “Even people who traveled to Morocco most likely were not introduced to Mahia, as it is not readily available in places frequented by tourists.”

Founded in 2012 in Yonkers, New York, Nahmias et Fils distills and distributes Mahia and whiskey. With the more familiar whiskey balancing out the novelty of Mahia, the company has managed to thrive as the audience for Mahia grows.

mahia fig brandy from morocco in bottle on white background
Image used with permission by copyright holder

“As we are the sole producers of Mahia in U.S., it is a long road to introducing a new spirit category,” said David.

With a distillery just north of New York City, Nahmias et Fils’ Mahia has garnered interest from urbanite mixologists and earned shelf space in some large liquor stores in the Northeast. Depending on your state’s regulations, you can have a bottle of Mahia shipped to you. Once it arrives, you can enjoy the drink’s floral notes with fruity accents. The fig flavor comes through without overpowering the other elements and, since no sugar is added, the mahia never feels too sweet.

“My family distilled Mahia in Morocco for generations,” said David, referring to the 117-year-old recipe he uses. “Basically, I wanted to revitalize the tradition of making Mahia and introduce it to the world.”

Typically enjoyed as a digestif or on festive occasions, Mahia has no problem being the star of the show. As it enters a new era of consumption, however, Mahia’s uses are expanding within the culinary and mixology worlds. Here’s a fall-friendly cocktail to get you started (and here are some others that range further afield).

Black, White, and Fig Jazz

(Created by David Nahmias & Kimberly Nagel, Nahmias et Fils, Yonkers, NY)

  • 2 oz Nahmias et Fils Mahia
  • 4 oz apple cider
  • a squeeze of lemon juice
  • 1 tbsp sugar
  • ½ tbsp black pepper
  • apple slice to garnish

Method: Stir ingredients in cocktail shaker. Rim glass with black pepper and sugar. Serve over ice. Garnish with an apple slice.

To serve warm: Bring apple cider to a boil. Remove from heat and stir in the Mahia and lemon juice. Serve in a toddy glass or mug.

J. Fergus
Former Digital Trends Contributor
J. loves writing about the vices of life — decadent food, strong drinks, potent cannabis, and increasingly invasive…
What sourced whiskey really means — and why it deserves more respect
What “sourced whiskey” really means — and why it’s not a bad thing
Whiskey glass

When it comes to whiskey terms, there are few as divisive as “sourced.” It’s the type of term that demands debate among whiskey drinkers. Some drinkers are for it, and others are completely against it. But is it a good thing for the industry or a bad thing? It’s both a way for brands to release expressions quickly, but also a practice that can be deceptive and misleading. It’s time to get to the bottom of the stigma of sourced whiskey.

What is sourced whiskey?

Read more
The most viral coffee flavor revealed in new study, and it’s not pumpkin spice
From vanilla to strawberry: The coffee flavors going viral on social media
Iced latte

A new study has revealed which viral coffee flavors are most popular on social media -- and it's not pumpkin spice. The study, led by the team at Ice Maker Hub, analyzed Instagram hashtag data to determine which trendy coffee flavors have received the most social media posts. Researchers found (to their surprise) that vanilla is the most popular coffee flavor, receiving a total of over 9.9 million uploads on Instagram. In particular, this trend is in part due to the interest in iced vanilla lattes, a flavor coffee lovers can enjoy year-round.

Most viral coffee flavors

Read more
How to make a Mountain Mule cocktail during Bourbon Heritage Month
A couple of people enjoy a bottle of TINCUP whiskey on a snowy mountain day.

It's September, a month full of great produce and cool celebrations like Hispanic Heritage Month. It's also Bourbon Heritage Month, which pays respect to the classic grain spirit. And we're raising a glass filled with a fitting cocktail.

As chillier weather arrives, we're seeking comforting flavors like chocolate, coffee, and vanilla. It's the perfect backdrop for a good bourbon (and not just another template for an espresso Martini recipe). It's Bourbon Heritage Month, after all.

Read more