Skip to main content

Designed to Withstand the Test of Time: Vero Watches

vero watches
Established in 2015 by Chris Boudreaux and Danny Recordon, Vero Watches is a new brand dedicated to crafting stylishly modern watches built to stand the tests of time.

Both Boudreaux and Recordon were inspired to get into the business of watch-making out of a deep love and appreciation for the timepieces that had been passed down in their own families.

Related Videos

“I have my grandfather’s Rolex,” Boudreaux began. “He gave it to my dad who then passed it down to me. It’s one of those heirlooms you don’t just put in a case, but you use it, you wear it. And then when you pass it down, you’re building a connection between generations.”

But Vero isn’t just about looking toward the future—the company is also dedicated to making pieces that are perfect for now.

“We have this romanticized idea about a guy’s relationship to his watch,” Boudreaux admitted. “It’s your accessory, that mechanical, real, lasting piece that you get to have and enjoy every day. We wanted to start with a classic design that was also functional and felt good to wear.”

The brand achieves this with its flagship model, the Verus, which comes in three iterations the VS-DB, VS-SB and VS-SS. The design is understated and approachable, avoiding complicated mechanizations with a face that displays the time with numerical markers against either a black or white background.

“We wanted a clean look,” Boudreaux explained. “Our watches have style—and they’re not boring—but they’ve got a simple, uncluttered dial with numbers that are clear to read without having to grab your glasses.”

In addition to the no-fuss, streamlined aesthetic, the bands on the watch are also interchangeable, which means the look can change to fit whatever environment the wearer’s in.

Editors' Recommendations

Let James Bond teach you a valuable winter fashion lesson: Layering
Let the world's best super spy teach you how to stay warm and versatile in style
James Bond

There aren't many fictional characters who can direct men's social and physical direction the way James Bond does. Indiana Jones, maybe? From Sean Connery sporting the blue romper in Goldfinger to Daniel Craig's Navy tuxedo in Spectre, he can always be counted on to show us what's in style.

You can also take some lessons in men's winter fashion from 007 if you pay attention. In Skyfall, his third outing as Bond, Daniel Craig taught us all how to do one of the primary skills in fashion: Layering.
Basics of layering

Read more
These casual styles for men will keep you looking cool while staying warm
These are the winter weather fashion trends that will keep you stylish
MensSweaters

Given the frigid temperatures over Christmas weekend, you've probably noticed that the weather has turned cold. As winter temperatures and snowstorms blow in and out for the next few months, you may stay in as much as possible. However, if you feel the need to leave your warm haven and brave the snow and ice, you can do so while staying warm and trendy with some of our favorite fashion trends.

While style trends come and go, there are some men's casual fashion items that never go out of style. If you don't have some or all of these items, pick them up ASAP to make yourself the most stylish and warmest guy in your group.

Read more
All falls down: How Kanye’s recent behavior impacts his fashion legacy
The musician has a massive impact on popular fashion that can't just be canceled
A pair of Yeezy sneakers.

On October 3, 2022, Kanye West's clothing line held what will likely turn out to be its final fashion show. The shirt worn at the show by Ye, as the musician turned designer is know legally named, has become the centerpiece of a two-month-long onslaught of controversial behavior. The renowned rapper and producer has never been a stranger to controversy, often parlaying it to his benefit, but his recent actions have been in such poor taste as to be unacceptable. The problem that we now face as a pop-culture-consuming society is this: How do we reckon with Ye's legacy in the fashion world? His music career aside, Ye’s impact upon the fashion industry and the general style zeitgeist is monumental and cannot be simply written off. 

It's important to establish upfront that this is not a timeline of events. Enough metaphorical ink has already been spilled detailing Ye's rash and deplorable behavior over the past couple months. We'll touch on some of these events only to give context to his legacy in fashion. It's also important to acknowledge that Ye suffers from mental health issues. He has publicly acknowledged his bipolar disorder — even referencing it in an album title — as well as his unwillingness to cooperate with treatment. This by no means excuses his racist and antisemitic rhetoric, but it does provide a context for that and other irrational behavior.

Read more