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Designed to Withstand the Test of Time: Vero Watches

vero watches
Established in 2015 by Chris Boudreaux and Danny Recordon, Vero Watches is a new brand dedicated to crafting stylishly modern watches built to stand the tests of time.

Both Boudreaux and Recordon were inspired to get into the business of watch-making out of a deep love and appreciation for the timepieces that had been passed down in their own families.

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“I have my grandfather’s Rolex,” Boudreaux began. “He gave it to my dad who then passed it down to me. It’s one of those heirlooms you don’t just put in a case, but you use it, you wear it. And then when you pass it down, you’re building a connection between generations.”

But Vero isn’t just about looking toward the future—the company is also dedicated to making pieces that are perfect for now.

“We have this romanticized idea about a guy’s relationship to his watch,” Boudreaux admitted. “It’s your accessory, that mechanical, real, lasting piece that you get to have and enjoy every day. We wanted to start with a classic design that was also functional and felt good to wear.”

The brand achieves this with its flagship model, the Verus, which comes in three iterations the VS-DB, VS-SB and VS-SS. The design is understated and approachable, avoiding complicated mechanizations with a face that displays the time with numerical markers against either a black or white background.

“We wanted a clean look,” Boudreaux explained. “Our watches have style—and they’re not boring—but they’ve got a simple, uncluttered dial with numbers that are clear to read without having to grab your glasses.”

In addition to the no-fuss, streamlined aesthetic, the bands on the watch are also interchangeable, which means the look can change to fit whatever environment the wearer’s in.

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