Skip to main content

Can Better Clothing Change Your Outlook On Life? UpWest Says Yes

Can better clothing enrich your life and give you a greater sense of calm and purpose? In short: Yes, yes it can. That’s what the team at UpWest thinks, and with an ethos that focuses on “comfort for mind, body, and spirit,” the brand just might be onto something.

Image used with permission by copyright holder

The recently launched brand goes beyond just cozy fleece joggers, sherpa pullovers, and classic flannel shirts. UpWest also offers a full line of home essentials (including weighted blankets and CBD products) to complement a lifestyle that’s more laidback, more meaningful, and more purposeful. If ever you’ve savored a calm winter weekend, vinyl playing in the background, and a hot cup of coffee in hand, just picture that stylish aesthetic translated into a full line of gear for men and women. The company’s blog is packed with content to this effect, focused on nourishing your mind and body at the same time — and yes, the right clothing can help. If ever you’ve worn something unruly and uncomfortable, you know that the opposite is true, so why not go for comfort and style in equal measure?

Image used with permission by copyright holder

The men’s line, in particular, runs the gamut from pieces both classic enough for the workweek (take the Alpine Flannel, for instance) and easygoing enough for off-duty pursuits or adventures in equal measure (the Cozy Henley Hoodie is a prime example here). The focus on both versatile style and a sense of calm is one that can benefit everybody no matter how long you’ve been into menswear.

Image used with permission by copyright holder

“We aren’t thinking about rules when we design our men’s assortment — rather, we are focusing on our customer and how to best design and innovate to meet his needs,” said Jamie Schisler, the brand’s Senior Vice President and Chief Comfort Officer. “It starts with fabric selection and the intentional details we incorporate into each garment.”

Image used with permission by copyright holder

Soft brushed fabrics give each piece a perfectly lived-in feel, all the better to provide the cozy comfort you crave. Indeed, these clothes speak to the idea of purposeful retreat and taking the time to slow down every now and again (with the holidays in full swing, this is more important than you think).

UpWest
Image used with permission by copyright holder

With a mix of classic shirting, essential layering pieces, and even outerwear like a durable Cord Bomber Jacket in the mix, the brand feels it has a solid foundation from which to grow.

Recommended Videos

“We will continue to evolve the collection as we listen to our customers and grow into future seasons,” Schisler said. For newfound fans of UpWest, that sounds like an entirely agreeable, highly stylish, and seriously comfortable proposition.

Beau Hayhoe
Beau Hayhoe is a freelance men's style writer, consultant and PR pro based in Brooklyn. Beau's menswear and gear writing has…
Adidas and CLOT turn the Stan Smith into a summer-ready espadrille
Adidas, CLOT by Edison Chen remix the Stan Smith sneaker
man wearing white adidas stan smith sneakers

Continuing their long-standing partnership, Adidas and CLOT by Edison Chen are once again delivering a remix on one of the brand’s most classic designs. Fresh off of the release of their beaded sneakers, the newest launch between this duo is all about a summer-inspired design on the heritage Stan Smith sneaker. As part of the launch, a new campaign featuring various athletic stars, including tennis legend Stan Smith and F1 driver George Russell, captures the essence of the sneaker’s traditional look while incorporating modern upgrades. Adding a seasonally apt espadrille sole to the Stan Smith design, the sneaker becomes the ultimate summer shoe, fusing a classic summer style with Adidas’ iconic casual sneaker. 

Get ready to take on summer with Adidas x CLOT by Edison Chen

Read more
Hunter x Represent redefines western style with a new cowboy boot drop
Hunter, Represent unveil a new cowboy boot
hunter boot in saddle

When it comes to creating a sturdy yet stylish boot that can withstand rain and the elements, Hunter is well established as a major player in the industry. Known for their chic yet practical rainboots, Hunter has nailed the concept of balancing style with function, even in the most extreme environments. Now, with fellow British-based brand, Represent, Hunter is taking on a new frontier: the American West. While both brands hail from the United Kingdom, this partnership explores the ultimate Americana footwear, the cowboy boot. With a fusion piece that embodies this heritage silhouette, both brands have elevated the style with their distinctive British flair. Bringing two new boot styles to the table, this collaboration draws inspiration from Western aesthetics, featuring details reminiscent of vintage cowboy boots. 

Hunter x Represent takes on the cowboy boot with British flair

Read more
Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage
Lancia and Eberhard & Co. launch HF luxury watch honoring iconic racing legacy
The 'High Fidelity' timepiece up close

Bringing together the finest in Italian design and Swiss watchmaking mastery, Lancia and Eberhard & Co. have teamed up to create the Lancia HF ('High Fidelity') luxury watch — a striking timepiece that revels in the brand’s iconic motorsport history. The collaboration marks another milestone in Lancia’s resurgence, merging cutting-edge technology with timeless racing heritage.

Released at Lancia Design Day, the HF timepiece epitomizes the fearless spirit of the brand’s legendary High Fidelity (HF) performance badge, a symbol of speed and innovation. Eberhard & Co., a Swiss watchmaker revered since 1887, has masterfully crafted a chronograph reflecting Lancia’s dynamic aesthetic while upholding the highest standards of precision engineering.

Read more