The NOVA Running Jacket Comes With Its Own Light

twinery nova running jacket
It seems that every time daylight savings time strikes, we early-morning or late-night runners, commuters, and outdoor enthusiasts have to be extra aware of our surroundings while on the go. Just last month, one of our editors was almost hit by a car on multiple occasions in one evening because it was so dark.

Of course, drivers have a responsibility to be alert and act accordingly to times of low visibility too. But when your life is at stake, it’s not a bad idea to take matters into your own hands. Twinery’s new NOVA running jacket has an innovative solution to help you shine through those dark times.

Boasting a sleek design and functional attributes, the lightweight, waterproof jacket is also self-illuminating This new technology, dubbed LightGuide, includes LED light strips powered by a tiny, detachable, rechargeable battery that lasts up to eight hours.

twinery nova battery

It’s the first jacket that features an on-demand illumination embedded in the fabric, providing visibility up to 450 feet — about a tenth of a mile, or the length of one and a half American football fields. NOVA also invluces a collapsible hood and thumb holes for added comfort, an earphone cord hole, and a water-resistant smartphone pocket on the sleeve. Oh, and it’s machine washable.

“Because traditional reflectors are not efficient in low light conditions or blind-spots, 40 percent of runners are at high risk of injury due to night time motor accidents,” said Sid Amalean, co-founder of NOVA, in a release.

twinery nova

Twinery, the innovation arm of MAS Holdings, has over 30 years of experience in developing groundbreaking solutions for activewear, apparel, and other performance gear. Past innovations include LUMO Run, the first wearable sensor and app that analyzes your running form and offers real-time audio coaching to help you meet your goals.

Twinery’s newest creation was crafted specifically to help people that travel in moonlight and are susceptible to auto-pedestrian accidents. Not only is the jacket potentially life-saving, it’s thoughtfully designed for enhanced mobility and flexibility.

NOVA is available for pre-order starting at $139 on Indiegogo; Twinery will begin shipping to consumers in spring 2018. The jacket comes in three colors (black, gray, and blue) and four sizes (small, medium, large, and extra-large) for both men and women.

Fashion & Style

7 Neo-Retro Running Shoes You Can Sport Forever

These shoes are reimagined from their '70s, '80s, and '90s classics to fit a few miles on the track and a long weekend in the city. Short-shorts not included.
Fashion & Style

You Don’t Have to Drive an 18- Wheeler to Rock these Cool Trucker Jackets

The trucker jacket was built with hard work and the open road in mind.
Fashion & Style

Put Your Office Outfit On Auto-Pilot With These Easy to Wear Workplace Essentials

Don't waste another second planning what to wear to the office. Streamline the process with a few of these office outfit style staples.
Outdoors

6 Men’s Adventure Jackets for Surviving the Worst Weather

A good jacket is an absolute requirement for any adventure. Winter or spring, mountain or rainforest, jackets are your home away from home.
Fashion & Style

What to Wear With a Dark Blazer

A dark blazer is something that every guy, regardless of whether he works in a corporate environment, casual office, or even a zoo, should already have in his arsenal.
Fashion & Style

Hurley and Carhartt is the Unexpected Collaboration We’ve Been Waiting For

As both brands say, Hurley x Carhartt is “built to outwork the water” and that’s an ethos we appreciate (no matter the season).
Fashion & Style

Luxury Car Maker Pagani Teamed Up with Performance Footwear Maker Piloti for an Over-the-Top Boot Collaboration

An expensive, beautiful car deserves to be driven with expensive, beautiful boots.
Fashion & Style

Here’s What to Wear for Valentine’s Day This Year

Valentine's Day is definitely a scam, but this year we've decided to lean into it and create the perfect outfit for your V-Day date night.
Fashion & Style

Save Up to 30 Percent Off Winter Ski Apparel from the Stio End-of-Season Sale

The Wyoming-based brand offers a variety of winter gear to keep you storm-ready and right now.
Fashion & Style

Reebok Sole Fury Sneakers Are the Perfect Blend of Street and Gym

This is extremely lightweight and comfortable sneaker that can be worn for style points at the club or for added performance when you take your training to the next level.
Fashion & Style

The Short List of the Best Men’s Workout Clothing Brands

These companies run the gamut from household names to exciting newcomers, so there’s bound to be one that’s going to be the absolute perfect fit for you and your type of workout.
Fashion & Style

The Best New Everyday Carry for Today’s Gentleman

Our favorite everyday carry gear harnesses excellent style, sharp looks, tough functionality, and plenty of durability for daily use or travel.
Fashion & Style

Timex x Todd Snyder Mid-Century Watch Stands Out By Throwing It Back

This watch is full of the Timex’s mid-century, vintage character with a few tweaks to give it modern performance.
Fashion & Style

Get Ready for Spring with Madewell’s Sidewalk Sneaker Collection

The hardest part about buying a pair of these? The wait until it's warm enough to wear them.