Road Bike Racer Turned eCommerce Consultant Brooks Bostick

Brooks Bostick
Today we meet Brooks Bostick, founder of On Sight, an eCommerce consulting firm.

I’m originally from Charleston, South Carolina and am currently splitting time between Boulder, Colorado and Charleston. I went to College of Charleston, raced road bikes for a few years and then desperately needed a change. Thats when Colorado came onto my radar. I went from almost full time bike racer to doing just about anything and everything I could outside, that’s what great about Colorado. I got really into rock climbing, skiing (cross country and back-country), fly-fishing, trail running (I actually ran my first ultra marathon this year), mountain biking… you name it. Colorado promotes a really nice balance of work and play!

I started my current company, On Sight, after countless hours working a dead end office job and looking for a way to have a more fulfilling career. It was really hard for me to do the standard nine to five, I always knew my most creative times were outside of those hours.

road bike racer turned ecommerce consultant brooks bostick

On Sight is a full service eCommerce consulting firm that builds websites and helps small businesses sell their products online. We launched about 1.5 years ago, and now have clients all over the country. Owning my own business has really given me the freedom to explore and plenty of motivation and time to create an awesome company.

My style is definitely a hybrid of surf and outdoorsy, I guess you could say it has a lot to do with the two places I spend the most time. In the summer, I’m flip flops and short sleeve button downs. In the winter, I’m boots, flannels and down jackets. Growing up in Charleston really made me appreciate good style, including the occasional bow-tie. My time in Colorado has made me a little more functional. Now I would like to think I’m a pretty balanced mix of both.

road bike racer turned ecommerce consultant brooks bostick

As for my personal style:

Jeans: Levis 511 Stretch. I like the skinny style and the stretch helps with my big thighs
Shirts: Recently found Vissla Shirts, I love surf style short sleeve button downs and these are slick!
Pants: Jcrew 484 chino
Suits: I’ve never really owned a suit, but I love my tweed jacket. I wear it every opportunity I get.
Shoes: Vans Old Skool for everyday wear and Redwing Iron Rangers.
Accessories: Random hats I’ve acquired in my travels. Watch: Garmin Fenix 3. Unlike most GPS watches, this one is easy on the eyes yet super functional.
Outerwear: Patagonia Better Sweater hybrid. I just got this guy and completely love it. Other that, Colorado has got me sold on just about anything down for outerwear. My favorite down right now is the Outdoor Research Incandescent Hoody.
Favorite cologne: I’m actually not a big cologne fan.
Favorite app: Slack. I use it for communicating with colleagues, kind of geek out over it too much! ha
Favorite piece of technology: my iMac, couldn’t go a day with out that thing.
Next style/gear purchase: Promaster Van to be converted into a mobile office/ camper.

Food & Drink

What Is Baijiu: 4 Brands to Try Right Now

Baijiu is one of the most-consumed spirts in the world. It's time to learn why.
Living

Update Your Workspace with These Sleek Office Decor Ideas

Who knows? You may even be excited to sit down to your desk each morning.
Auto

5 Best Beginner Motorcycles for Aspiring Riders

Our top picks will have you grinning from ear to ear, seeing the sights, carving canyon corners, and doing so on a relatively respectable budget, but also keep you safe.
Culture

11 Buzzworthy Podcasts Being Adapted Into TV Shows

Here are the latest and greatest podcasts to feature on the small screen, along with some rumored up-and-comers.
Outdoors

L.L. Bean Teams Up with Main Craft Breweries for New Beer and Boot Collab

You can win a free pair of boots by simply enjoying some beer. Incredible, we know.
Fashion & Style

Gear Up for Winter With the Best Fleece Clothing for Men

You definitely won't get "fleeced" when buying one of these great fleece, including gloves, sweatshirts, and pants.
Fashion & Style

Must-Have Winter Accessories to Get You Through this Year’s Cold Season

If you're warm, you're ready for the frigid days ahead.
Fashion & Style

Strike the Perfect Balance With the Best Yoga Pants for Men

Keep your chi centered and your goods comfortable with the best yoga pants for men — no matter the position.
Fashion & Style

Transition from Fall to Winter Seamlessly with These Stylish Shirt Jackets

With an aesthetic that draws inspiration from early 20th century work and soldier wear, this garment is cozy, strong, and resistant to the wear and tear of the everyday.
Fashion & Style

10 Best Men’s Watches Under $500

You don't have to break the bank to own an awesome timepiece.
Fashion & Style

The Snow Peak Pendleton Wool Blanket Is Camp Comfort Done Right

One of our favorite outdoor outfitters meets our favorite blanket maker in one killer collab.
Fashion & Style

Shop the Hottest Men’s Thermal Shirts Before It’s Too Cold

Thermal shirts are the best casual basic to throw on during a weekend at home.
Fashion & Style

Say Goodbye to Down with the United By Blue Bison Puffer Jacket

Bison fiber is also remarkable for its laundry list of benefits — it regulates temperature, it’s hypoallergenic, and it’s actually warm when wet. 
Fashion & Style

The Best Work Pants for Men That Are Both Sturdy and Stylish

Work pants aren't just for the outdoorsman, but if that happens to be you? All the better.