Skip to main content

The Manual may earn a commission when you buy through links on our site.

Road Bike Racer Turned eCommerce Consultant Brooks Bostick

Brooks Bostick
Today we meet Brooks Bostick, founder of On Sight, an eCommerce consulting firm.

I’m originally from Charleston, South Carolina and am currently splitting time between Boulder, Colorado and Charleston. I went to College of Charleston, raced road bikes for a few years and then desperately needed a change. Thats when Colorado came onto my radar. I went from almost full time bike racer to doing just about anything and everything I could outside, that’s what great about Colorado. I got really into rock climbing, skiing (cross country and back-country), fly-fishing, trail running (I actually ran my first ultra marathon this year), mountain biking… you name it. Colorado promotes a really nice balance of work and play!

Related Videos

I started my current company, On Sight, after countless hours working a dead end office job and looking for a way to have a more fulfilling career. It was really hard for me to do the standard nine to five, I always knew my most creative times were outside of those hours.

On Sight is a full service eCommerce consulting firm that builds websites and helps small businesses sell their products online. We launched about 1.5 years ago, and now have clients all over the country. Owning my own business has really given me the freedom to explore and plenty of motivation and time to create an awesome company.

My style is definitely a hybrid of surf and outdoorsy, I guess you could say it has a lot to do with the two places I spend the most time. In the summer, I’m flip flops and short sleeve button downs. In the winter, I’m boots, flannels and down jackets. Growing up in Charleston really made me appreciate good style, including the occasional bow-tie. My time in Colorado has made me a little more functional. Now I would like to think I’m a pretty balanced mix of both.

As for my personal style:

Jeans: Levis 511 Stretch. I like the skinny style and the stretch helps with my big thighs
Shirts: Recently found Vissla Shirts, I love surf style short sleeve button downs and these are slick!
Pants: Jcrew 484 chino
Suits: I’ve never really owned a suit, but I love my tweed jacket. I wear it every opportunity I get.
Shoes: Vans Old Skool for everyday wear and Redwing Iron Rangers.
Accessories: Random hats I’ve acquired in my travels. Watch: Garmin Fenix 3. Unlike most GPS watches, this one is easy on the eyes yet super functional.
Outerwear: Patagonia Better Sweater hybrid. I just got this guy and completely love it. Other that, Colorado has got me sold on just about anything down for outerwear. My favorite down right now is the Outdoor Research Incandescent Hoody.
Favorite cologne: I’m actually not a big cologne fan.
Favorite app: Slack. I use it for communicating with colleagues, kind of geek out over it too much! ha
Favorite piece of technology: my iMac, couldn’t go a day with out that thing.
Next style/gear purchase: Promaster Van to be converted into a mobile office/ camper.

Editors' Recommendations

St. Patrick’s Day: What to wear (without looking like a leprechaun)
Look stylish while participating in St. Patrick's Day customs

Every holiday has its own traditions and customs. And St. Patrick's Day is no different. While it is customary for people to wear green to honor the patron saint of Ireland, one of the most significant customs is that you get pinched if you forget to wear emerald, forest, sage, or lime green. Here are a few ideas on subtly keeping your style intact while protecting against the invasion of pinches the day brings.

We've rounded up our favorite gear picks from our favorite brands for this green-centric holiday. You don't have to go over the top and throw on shamrocks left and right. Subtle retro sneakers, a handsome olive green crewneck, a classic green tie ... all of these picks will work more than acceptable for a day we love to celebrate (in style and responsibly, of course).

Read more
How to tie your shoes and make any pair in your closet slip-on shoes
YouTube videos with genius ways to tie your shoes so you never have to tie them again
man tying sneakers outside

It turns out that learning to tie your shoes in Kindergarten may not have been the win you and your parents thought it was. Men’s slip-on shoes are all the rage these days. Call them ugly all you want — they’re easy to slip on when you’re in a rush and cozy to boot.

Maybe you’re a resident sneakerhead, or perhaps you simply don’t feel like splurging on a pair of designer men’s slip-on shoes. You might simply not be able to get passed the “ugly shoe” label of Birkenstocks (or the more budget-friendly dupes). Still, the ease of slip-on shoes is a massive perk.

Read more
The 10 most expensive men’s watches in the world
These are the best watches to invest in to upgrade your collection — if you're a millionaire, of course
best rolexes for men rolex suit

If you want to get an insight into a man's status without delving deep into his finances or work history, or without asking any awkward questions, look at his wrist. Men's watches are the easiest way to show class, elegance, style, and status. While there is a wide variety of brands, price points, and styles to choose from, only some watches will instantly elevate your status the moment you slap it on your wrist. Though rolex watches and Cartier watches are easily recognizable and suggest sophistication and class, you might be surprised to find they don't dominate our world's most expensive watches list.

If you find yourself ready to drop the kind of money needed to buy a private island, here are the most expensive men's watches that will put you in the rarified status of having only nine other men on your level. These aren't watches you can get your hands on by walking into a jewelry store and pointing at the glass counter. These are watches you can only get by putting on your best tux, grabbing a number, and bidding against some pretty stiff competition.

Read more