Israeli-born and Brooklyn-raised, twin brothers Ariel and Shimon Ovadia celebrated their latest achievement earlier this November by popping bottles and officially christening the Ovadia & Sons pop-up shop at 63 Greene St. in New York City.
The Ovadias grew up in the lively 80s and 90s and often found themselves enthralled by the New York City underground scene. They were heavily influenced by style, hip-hop, rock n’ roll, graffiti, and culture, all of which were popular among young people during that time (and still are).
In the fall of 2011, the twin brothers launched their label – Ovadia & Sons. The Ovadias created their line with the simple concept to make clothing that connected with the very same influences from their past. They wanted to make clothing that was modern, functional, innovative, and unique. It’s clothing that you could very easily find in their very own closets.
Now five years later, Ovadia & Sons is on to a new chapter in what has been a successful journey thus far for the Ovadia brothers. They hosted a party to celebrate the launch of the pop-up at 63 Greene Street, and it was a night to remember filled with joy and bubbly refreshments in a space that is theirs until the end of January 2017. So why did the twins choose this grand location? The Ovadias saw this as a great opportunity to share their love for New York City with their customers on a more personal level. They felt that this location was a place that represented their creativity and energy. It was an area that reminded them of where they came from, and a place that brought back memories from their younger years.
Step inside the pop-up shop, and you’ll find unique, high quality pieces ranging from streetwear to formalwear. They are well known for their outerwear options, sweaters, and boots. It’s styles that are made with high-grade materials and designed to be bold and confident in appearance.
63 Greene Street in SOHO is a 2,700 square foot showroom that will house the Ovadia & Sons collection as well as Ovadia+. The pop-up will remain open through the new year, and the Ovadias will celebrate its stay with the Ovadia & Sons Fall/Winter 2017 Runway Show at New York Fashion Week: Men’s.