Skip to main content

Men’s Label Ovadia & Sons Launches NYC Pop-Up Shop

Ovadia & Sons
Image used with permission by copyright holder
Israeli-born and Brooklyn-raised, twin brothers Ariel and Shimon Ovadia celebrated their latest achievement earlier this November by popping bottles and officially christening the Ovadia & Sons pop-up shop at 63 Greene St. in New York City.

The Ovadias grew up in the lively 80s and 90s and often found themselves enthralled by the New York City underground scene. They were heavily influenced by style, hip-hop, rock n’ roll, graffiti, and culture, all of which were popular among young people during that time (and still are).

Ovadia & Sons
Image used with permission by copyright holder

In the fall of 2011, the twin brothers launched their label – Ovadia & Sons. The Ovadias created their line with the simple concept to make clothing that connected with the very same influences from their past.  They wanted to make clothing that was modern, functional, innovative, and unique. It’s clothing that you could very easily find in their very own closets.

Ovadia & Sons
Image used with permission by copyright holder

Now five years later, Ovadia & Sons is on to a new chapter in what has been a successful journey thus far for the Ovadia brothers. They hosted a party to celebrate the launch of the pop-up at 63 Greene Street, and it was a night to remember filled with joy and bubbly refreshments in a space that is theirs until the end of January 2017. So why did the twins choose this grand location? The Ovadias saw this as a great opportunity to share their love for New York City with their customers on a more personal level. They felt that this location was a place that represented their creativity and energy. It was an area that reminded them of where they came from, and a place that brought back memories from their younger years.

Recommended Videos

Step inside the pop-up shop, and you’ll find unique, high quality pieces ranging from streetwear to formalwear. They are well known for their outerwear options, sweaters, and boots. It’s styles that are made with high-grade materials and designed to be bold and confident in appearance.

Ovadia & Sons
Image used with permission by copyright holder

63 Greene Street in SOHO is a 2,700 square foot showroom that will house the Ovadia & Sons collection as well as Ovadia+. The pop-up will remain open through the new year, and the Ovadias will celebrate its stay with the Ovadia & Sons Fall/Winter 2017 Runway Show at New York Fashion Week: Men’s.

Jesse Jernigan
Former Digital Trends Contributor
Jesse Jernigan is a Durham, NC-based men's fashion writer for The Manual. He's your go-to for the latest and greatest in…
LOEWE reintroduces its iconic sneaker with a modern upgrade
LOEWE releases new sneaker
man tying laces on brown suede sneakers

In 2019, LOEWE embarked on the retro sneaker trend with the release of its trendy Ballet Runners. As one of the first to draw inspiration from the archives, LOEWE’s Ballet Runner became one of the standards for retro footwear and ushered in many similar designs across the industry. While the first iteration of the trainers is still a staple for the retro sneaker trend, LOEWE has decided to once again go back in time for its newest release. While narrow and slim sneakers have slowly crept back into closets, the newest LOEWE sneaker adds some weight to the design for a slightly heavier look emphasizing its unique silhouette. While easy to confuse the Ballet Runner 2.0 with its predecessor, loyal fans will not doubt picking up the new iteration for future footwear trends. 
Here comes The Ballet Runner 2.0

Now offered in seven new colorways, the Ballet Runner 2.0 dons a new silhouette and features that make it feel even more updated. With calfskin and nylon uppers and an asymmetrical toe box, the Ballet Runner 2.0 feels different than any retro sneaker you’ve seen released yet. A sock-like internal structure and lightweight rubber outsole emphasize the old-fashioned aesthetic while maintaining some of the premium qualities you would expect from LOEWE. Not to be missed is the brand’s oversized L monogram on the side panel and the embossed logo on the tongue give the sneaker an extra dose of contrast and texture. Complete with tonal laces, this classic retro sneaker is the perfect addition to any wardrobe or outfit. Available via LOEWE’s website, these sneakers retail for $790. Like any LOEWE or designer sneaker, this release is the perfect investment to keep your wardrobe on-trend yet timeless for years.
Shop Now

Read more
Viberg ushers in a new season with the first S/S 25 drop
Viberg releases new footwear collection
model wearing suede lace up shoes

With a new season just around the corner, it’s typical to see brands start to release their newest collections. However, unlike most brands, Viberg not only treats their fans to a new design but indulges them with an entire collection drop. To celebrate the upcoming Spring/Summer 2025, the brand has launched their first drop that showcases a variety of footwear options full of style, luxury, and elegance. While this drop is full of ideal choices, it’s only the beginning of Viberg’s Spring/Summer releases, with many more expected. Whether you’re a dress shoe fanatic or like to keep it casual with sneakers, the latest Viberg release is your one-stop shop to start building your Spring/Summer wardrobe. 
Viberg’s Spring/Summer ‘25 collection 

Not one to release just one design at a time, Viberg’s first Spring/Summer ‘25 drop is full of all the footwear basics you need for a stylish season. Included in the drop are loafers, boots, sneakers, and lace-up shoes that will easily become your go-to favorites throughout the year. Those looking to upgrade their Spring/Summer wardrobe will enjoy Viberg’s Bristol loafer, Savoy shoe, Regent shoe, and Rockland Bucher shoe. These shoes are available in waxy leather and suede, giving users the chance to pick the material that best suits their wardrobe. Coming in classic and traditional silhouettes, these lowkey styles are the perfect basic dress shoes everyone needs in their wardrobe. 

Read more
Omega unveils Seamaster 37mm Milano Cortina for 2026 Olympics
This new Omega timepiece will remind you of the Olympics
Omega Seamaster 37 mm Milano Cortina

In preparation for the 2026 Winter Olympics, Omega rolled out a new timepiece, the Omega Seamaster 37mm Milano Cortina, as part of its ongoing partnership with the Olympics. Details featured on the watch, from the hour markers to the case back, are centered around the games.

The new watch draws inspiration from a timepiece that was rolled out into the market in the ‘50s. And just like this new watch, the retro Omega watch paid tribute to the Olympic games. Both watches have gold hour markers, characterized by a diamond-like shape. Since previous models had a gold casing, the new watch follows in the footsteps of its predecessors. It’s equipped with a 37mm casing manufactured from 18k gold.

Read more